Sports Betting Spent $1.42 Billion on TV Last Year. It Spent $90 Million on PR. That Needs to Change
By Matt Caiola, CEO, 5WPR The numbers are now documented. The U.S. sports betting and online gaming industries spent $3.9 billion on marketing in 2025. Television advertising received $1.42 billion. Celebrity and athlete partnerships…
Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies
Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and…
High Roller Enters into Definitive Strategic Marketing Agreement with Lines.com
High Roller Technologies, operator of the award-winning premium online casino brands High Roller and Fruta, announced it has entered into a definitive strategic marketing agreement with Lines.com, a premier sports media platform owned…
TRUEiGTECH Launches Prediction Market Platform Aggregated API, Connecting Polymarket, Kalshi and Many More
TRUEiGTECH announced the launch of its unified prediction market platform API, designed to help businesses and operators scale within the global prediction market platforms ecosystem. With the market surpassing $10 billion in annual…
How Influencers Are Redefining Growth for iGaming Operators and Suppliers
Key Takeaways Influencer strategy in iGaming is no longer just about celebrity reach. The winning model is increasingly a portfolio approach that combines household-name visibility, creator credibility, affiliate-style performance discipline,…
SCCG Management Announces Appointment of Michael Silberling as Chairman
SCCG Management, a leading global advisory firm specializing in gaming, sports betting, and iGaming, announced the appointment of Michael Silberling as Chairman of SCCG Management. In this role, Silberling will provide strategic guidance to…
GGPoker Shatters Records with Monumental $300M-Guaranteed GG World Festival
The world’s biggest online poker series returns with a history-making prize pool, $3M leaderboard, and three $10M flagship events GGPoker, the World’s Biggest Poker Room, today announces the return of the GG World Festival, the richest…
Tyga Enters 1win VIP Program, as Platform Blends Crypto and Entertainment
1win continues to evolve its VIP ecosystem, bringing global rapper Tyga into its high-tier community while reinforcing its positioning as a crypto-first entertainment platform. The update follows several days of speculation across social…
“‘The Wall’ is just a mental hurdle”: FGN founder Fernando Saffores shares his core business values
Fernando Saffores, founder of Focus Gaming News, shares the core values that have guided him through over 20 years of success in the iGaming industry in a new interview with Slotegrator. He also highlights what business leaders can learn from…