Sportradar Expands its Partnership with Hard Rock Bet

Sportradar AG has announced that it has expanded its multi-year agreement with Hard Rock Bet, adding official PGA TOUR and Ultimate Fighting Championship (UFC) data, odds, and enhanced in-play betting capabilities to its existing suite of services in the US.

Hard Rock Bet Sportsbook players will benefit from new in-play offerings for the PGA TOUR, rights Sportradar acquired through its IMG ARENA acquisition, including dynamic micro markets such as hole winner and hole score. These new markets are complemented by advanced visualizations designed to enhance the live betting experience, featuring a real-time leaderboard with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round.

For UFC events, Hard Rock Bet users will gain access to an expanded range of in-play micro markets, including strikes attempted and landed, as well as takedowns, alongside a live match tracker with in-fight statistics, official branding, and fighter imagery, creating a more immersive, data-driven fan experience.

Through the partnership, Sportradar continues to power Hard Rock Bet with a broad portfolio of betting markets and real-time products, including live match trackers, APIs, and an extensive AV portfolio spanning more than 700,000 events annually across major sports.

Eduard Blonk, Chief Commercial Officer at Sportradar said: “We’re bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet’s customers. The addition of our newly acquired PGA TOUR and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement. We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.”

Mike Primeaux, Executive Managing Director and COO of Hard Rock Digital, said: “By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app. This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most.”