Fluminense and Superbet Renew Their Partnership

1h ago

2 min read

Fluminense Football Club and Superbet announced the renewal and expansion of their sponsorship contract. The agreement, previously valid until 2027, has been extended for two more seasons and will now last until the end of 2029.

From now on, in addition to continuing to occupy the main space on the front of the shirt, Superbet expands its presence on the club’s uniform, with the inclusion of the brand also on the upper back of the shirts used in games, training, and warm-ups.

With the renewal, Fluminense and Superbet consolidate their position among the main partnerships in Brazilian football, with one of the largest sponsorship contracts in national sport. It also reinforces the strength of the brand and its confidence in the club’s sporting and institutional project.

For Fluminense’s president, Mattheus Montenegro, the renewal represents the consolidation of a relationship built on trust and results.

“The extension of the partnership with Superbet reflects not only the recognition of the work that has been done at the club in recent years, but also conveys confidence in a promising future. This partnership has shown that it has been successful. And that there is an even more victorious path ahead,” said the president of the Tricolor.

Since the beginning of the partnership with Fluminense, the brand has been present in historic moments for the club, such as the FIFA Club World Cup 2025 and actions like Supersticioso, Flu Fest, Pink October campaigns, among other experiences. Throughout this journey, the brand has walked side-by-side with the club, boosting the sporting project and strengthening the connection between Fluminense and its passionate fans on and off the field.

“For Superbet, it is a great source of pride to be part of Fluminense’s journey, which is today one of the most traditional and respected clubs in South American football, with an international presence, remarkable achievements, and a passionate fanbase. Throughout this journey, we have worked together to strengthen the men’s and women’s sports project and further consolidate the Fluminense brand as one of the great references in football. Our goal remains to build a long-term relationship based on trust, responsibility, and a strategic vision for the development of Brazilian sport,” said Alex Fonseca, CEO of Superbet in Brazil.