Rush Street Gaming Selects QCI Enterprise Platform Following Extensive Vetting Process
Quick Custom Intelligence (QCI), a global leader in casino analytics and enterprise platforms, announced that Rush Street Gaming has selected the QCI Enterprise Platform following an extensive and highly competitive vetting process. Installation of the platform has officially begun across the Rush Street Gaming properties.
Rush Street Gaming conducted a comprehensive evaluation of leading technology providers before selecting QCI’s Enterprise Platform, recognizing its advanced artificial intelligence capabilities, deep analytics framework, and proven ability to drive measurable performance improvements in casino marketing.
The QCI Enterprise Platform integrates marketing campaign development, marketing automation, gaming analytics, and real-time data intelligence into a single unified solution. By leveraging AI-driven decisioning and predictive analytics, the platform empowers operators to optimize reinvestment strategies, elevate guest engagement, and enhance overall operational efficiency.
“We are extremely enthusiastic about beginning our partnership with QCI and implementing the Enterprise Platform across our properties. The strength of QCI’s AI capabilities, combined with the depth of analytics embedded in the platform, will allow us to better understand our guests, optimize our marketing strategies, and make smarter, data-driven decisions in real time. We are confident this technology will significantly enhance our ability to deliver personalized experiences and drive meaningful growth,” said Jim Luden, Vice President of Database Marketing for Rush Street Gaming.
The implementation process is already underway, with QCI’s deployment team working closely alongside Rush Street Gaming’s leadership and technology teams to ensure a seamless rollout.
“We are honored that Rush Street Gaming selected QCI after such a thorough and disciplined evaluation process. Rush Street is recognized for operational excellence and forward-thinking leadership. Our Enterprise Platform was built to deliver actionable intelligence at scale, and we are excited to support Rush Street’s continued growth through advanced AI, deep analytics, and real-time enterprise decisioning,” said Dr. Ralph Thomas, CEO of Quick Custom Intelligence.
The partnership between Rush Street Gaming and QCI marks a significant step forward in leveraging AI-driven technology to create competitive advantage in the evolving gaming landscape.
