Gotcha Joins SCCG Network: Using Micro-Expressions to Measure Player Engagement
SCCG Management, a leading advisory firm in the global gaming industry, today announced a strategic partnership with Gotcha, a pioneering emotion recognition technology company specializing in real-time emotional intelligence and behavioral analysis.
Through this partnership, SCCG will support Gotcha’s go-to-market strategy and business development efforts across gaming, digital entertainment, and adjacent technology-driven sectors. Gotcha’s proprietary platform leverages advanced behavioral science and facial micro-expression analysis to detect subconscious emotional signals in real time, enabling organizations to gain deeper, unbiased insights into customer behavior, trust, and engagement.
Designed with privacy and compliance in mind, Gotcha’s technology delivers instant emotional insight without retaining or storing biometric data. This approach allows operators and enterprises to enhance customer experience measurement, employee performance evaluation, fraud detection, and service quality while maintaining alignment with global data protection standards. The platform has already demonstrated success across multiple industries, including retail, public services, healthcare, and gaming.
SCCG’s role in the partnership includes sales support, strategic introductions, and go-to-market execution, leveraging its global network of more than 100 client partners across sportsbook operators, iGaming platforms, content studios, sports leagues, data providers, and B2B technology vendors. By integrating Gotcha into SCCG’s advisory and business development ecosystem, the partnership aims to accelerate adoption of emotion recognition solutions within regulated gaming environments and other high-interaction digital platforms.
“Emotion-driven insights represent a powerful next step in how gaming and digital platforms understand trust, engagement, and user experience,” said Stephen Crystal, Founder and CEO of SCCG Management. “Gotcha has developed a scientifically grounded, privacy-first technology that aligns well with the needs of regulated gaming markets and enterprise operators. We’re excited to support their expansion and introduce this capability to our global partner network.”
The partnership reflects a broader industry shift toward AI-driven behavioral intelligence designed to improve transparency, engagement, and operational decision-making without compromising privacy, ethics, or regulatory compliance.
