Grand Royal Casino Expands Partnership with QCI, Adding Enterprise Texting

Grand Royal Casino and Quick Custom Intelligence (QCI) announced an expansion of their strategic partnership, with Grand Royal adding QCI’s enterprise texting and real-time guest-engagement services. This enhancement further strengthens the casino’s unified marketing and operational strategy, supporting seamless communication across both its brick-and-mortar and online gaming channels.

The expansion builds on Grand Royal’s ongoing deployment of the QCI Platform, which unifies marketing, player development, analytics, and operational decisioning into a single, real-time intelligence environment. By integrating QCI’s SMS communication tools, Grand Royal will now be able to deliver highly targeted, timely, and personalized messages to guests—strengthening loyalty and elevating the overall customer experience.

“Extending our partnership with QCI to include enterprise texting is an important step in advancing how we communicate with our guests. These capabilities will allow us to reach customers more effectively, coordinate offers between our online and land-based properties, and significantly streamline interactions for our marketing and host teams. We’re excited to bring this next level of engagement to our loyal players,” said Carl Doyon, General Manager of Grand Royal Casino.

Dr. Ralph Thomas, CEO of QCI, said: “We are delighted that Grand Royal continues to expand its use of the QCI Platform. Adding SMS engagement enables true real-time activation—linking marketing, loyalty, and host outreach with precision and scale. As Grand Royal integrates communications across retail gaming, online gaming, and hospitality, QCI’s 5.1 Platform will provide the unified intelligence required to deliver cohesive experiences and maximize player lifetime value.”