BetBoom Named Official Partner for BLAST Premier and BLAST Slam Local-Language Broadcasts in Brazil and LATAM
BLAST has signed a landmark multi-year agreement appointing BetBoom as the licensed media rights holder and exclusive betting partner for Brazil and LATAM local-language broadcasts of the BLAST Premier and BLAST Slam tournament series.
The deal grants BetBoom exclusive media rights for the region from 2026 onwards and will see both parties collaborate to deliver more events, content and on-the-ground activations in Brazil and LATAM throughout the partnership.
The partnership spans BLAST’s leading Counter-Strike 2 and Dota 2 ecosystems, including six CS events with four arena shows, and four Dota events per a year.
The recent BLAST Premier Rivals Hong Kong 2025 saw strong performances from Brazilian teams, with paiN competing in the early stages of the event and FURIA winning the tournament 3-1 against Team Falcons in front of 12,000 fans.
As part of the collaboration, BetBoom will work with top regional streamers, talent and influencers to enhance the broadcast and viewing experience, bringing fans closer to BLAST’s biggest moments.
Alexander Lewin, SVP Commercial for BLAST, said: “This landmark deal will bring BLAST tournaments and the BetBoom brand to even wider audiences across Brazil and LATAM. BetBoom, with its focus on top-quality entertainment, will deliver a fantastic product to this very passionate community. We look forward to working closely with them and investing further in bringing more events and activity to the region in the future.”
Stepan Dobrovolskiy, CEO at BetBoom Latam, said “BetBoom is proud to partner with BLAST as the exclusive rights holder for Brazil and Latin America. This milestone allows us to bring BLAST to its largest audience ever, strengthening our esports ecosystem alongside FURIA, Fallen as our ambassador, and other best in class esports content creators. We’re excited to deliver world-class entertainment to an even wider Brazilian and LATAM audience, and to raise the bar for esports across the region”.
