GeoComply’s early look at Missouri’s sports betting launch
GeoComply, a global leader in advanced anti-fraud, identity and geolocation compliance technologies for the U.S. sports betting market, today released an early snapshot of activity following the launch of legal online sports betting in Missouri just after midnight on December 1.
Key Highlights (First 24 Hours):
- GeoComply’s Missouri online sportsbook customers recorded more than 2,600,000 geolocation checks statewide in the first 24 hours
- More than 250,000 sports betting accounts were active on December 1st
- Nearly 188,000 pre-registered accounts were created leading up to launch (Nov 17–30)
“Missouri has shown for years that it’s one of the most eager states in the country for legal sports betting,” said Kip Levin, GeoComply CEO. “What we’ve seen in the first 24 hours is remarkable. Tens of thousands of Missourians immediately joined safe, regulated platforms the moment they became legal. It’s a powerful reminder of how quickly consumers embrace a well-regulated market when the option finally exists.”
GeoComply emphasized that this is an early look, and the company will release a more detailed analysis after a full week of operations, including insights from the Kansas City Chiefs’ primetime home game on Sunday, December 7.
Disclaimer
GeoComply’s analysis referenced herein is based on aggregated data generated from its Missouri sportsbook customers and does not purport to be definitive or represent the entire state’s market.
GeoComply is licensed by the Missouri Gaming Commission as a sports wagering supplier and is currently supporting a majority of the online sportsbooks that went live on December 1st.
