ESPN and DraftKings Enter Multi-Year Agreement
ESPN and DraftKings Inc. announced an agreement, naming DraftKings the exclusive Official Sportsbook and Odds Provider of ESPN, effective December 1, 2025. This agreement, which unites two of the most iconic brands in sports, will deliver fans premium sports betting content and experiences.
Beginning in December 2025, DraftKings entertainment products will be exclusively integrated across ESPN’s ecosystem with a full rollout expected in 2026. Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch.
Together, DraftKings and ESPN will collaborate to advance their shared commitment to responsible gaming, by dedicating prominent assets to educate, raise customer awareness and promote responsible play through campaigns and integrations.
“Our betting approach has focused on offering an integrated experience within our products. Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings,” said Jimmy Pitaro, Chairman of ESPN.
DraftKings will also play a major role across ESPN’s digital platforms. DraftKings will power the betting tab within the ESPN app and their customers will receive special promotions for ESPN Unlimited, ESPN’s newly launched direct-to-consumer product.
“ESPN’s unmatched visibility across the world of sports make this collaboration a natural fit. As an innovative leader in digital sports entertainment, DraftKings is uniquely positioned to integrate our technology and products with ESPN’s iconic brand and storytelling power. Together, we’re delivering a seamless, engaging, and responsible experience that elevates how fans connect with live sports,” said Jason Robins, CEO and Co-Founder of DraftKings.
DraftKings operates in 28 states and in Washington D.C. and Ontario, Canada, and has more than 10 million customers across its products, positioning this deal to lead in innovation, engagement and fan access. This expands ESPN’s ability to be the go-to platform for sports fans with access to DraftKings’ products.
ESPN BET will shift to a sports betting content brand with DraftKings Sportsbook integrations, anchored by ESPN’s betting show, ESPN BET Live, which currently airs weekdays at 6:30 p.m. ET on ESPN2, and dedicated social and digital channels.
