1/ST CONTENT Makes Turkish Racing Available On North American ADWs
Exclusive Jockey Club of Turkey partnership, coupled with international distribution network, sees leading racing provider strike another first for Advance Deposit Wagering in the States
1/ST CONTENT, the pre-eminent provider of premium North and South American and Turkish horse racing content, has announced that Turkish racing (provided exclusively by its ongoing partnership with the Jockey Club of Turkey – Türkiye Jokey Kulübü, “TJK”) has been made available for pool betting for North American bettors via Advance Deposit Wagering (ADW) on all Turkish races, across web and mobile app channels, in US and Canadian jurisdictions where ADW is accepted.
This exclusive TJK content is now live via Premier Gateway International hosting, using 1/ST TECHNOLOGY’s peerless AmTote platform tech, and will also be delivered to a broader worldwide market via 1/ST CONTENT’s existing distribution partners at Racing1 (the full-service global hub which also includes international racing content from ARC, RMG and Tabcorp) and Sky Racing World in North America.
As a result, more customers from Australia (Tabcorp), Germany (German Tote) and other countries will soon be primed to access Turkish racing via the international pool commingling.
This agreement also leverages 1/ST TECHNOLOGY’s broad suite of products and services, including its AmTote International brand, market leaders in pari-mutuel tote and ADW technologies.
Bet types will include but not be limited to: Win, Place, Show, Exacta, Quinella, Swinger, Trifecta, Double, Pick 3 and Pick 4 bets, alongside other exotics in another compelling showcase of the provider’s best-in-class pari-mutuel horse racing wagering experience for North American customers.
Turkish racing is known for its competitive racing and robust field sizes, which can reliably be pressed into service of both traditional win and place wagering, alongside a range of popular exotics formats for betting. Accordingly, better field sizes and more competitive racing are proven to generate stronger turnover.
Simon Fraser, SVP International 1/ST CONTENT, said: “This agreement once again shows the power and agility that our global strategic alliances are fostering across both pari-mutuel and fixed-odds formats. These complementary long-term partnerships are bringing an international racing experience to wider audiences across the planet, all seamlessly unlocked via the state-of-art technology at the core of our AmTote platform. Turkish racing is the latest eloquent example, with high-profile contests like the Gazi Derby, Bosphorus Cup and Topkapi Trophy.
“Our flourishing TJK racing product also harnesses a broader array of bet types and services, demonstrating how a growing cohesion between our varied international partners is helping to return value to the genuine stakeholders of the sport in any given jurisdiction.
“It’s also great to be working with our friends Sky Racing World to distribute this content in North America, consolidating our collective role as the gateway to the best international racing.”
Tuncel Aydın, Chief Executive Officer at TJK, added: “We’ve been truly impressed by the accuracy and reliability of 1/ST CONTENT and AmTote’s betting technology and comprehensive global distribution. Consequently, we feel sure that this is a collaboration which will continue to mark off new firsts to drive growth and generate diversified revenues for our own domestic racing from the international marketplace.”
