PrizePicks Pairs Basketball Legends with Comedy Stars in Social Driven Brand Campaign
PrizePicks, the leading sports entertainment operator in North America, is tipping off basketball season with a new commercial series pairing Hall of Famers Allen Iverson and Candace Parker with comedic actors Sam Richardson and Drew “Druski” Desbordes. The latest installment of PrizePicks’ “It’s Good to Be Right” campaign, developed in partnership with advertising agency Preacher, brings together a unique crossover of sports and entertainment talent to showcase “The PrizePicks Feed,” an innovative new social feature.
“We are thrilled to team up with basketball and cultural icons to showcase our new social features, making it simpler than ever to get in on the action with PrizePicks. These humorous spots show off that ‘It’s Good to be Right,’ even if that means leaning on the knowledge of your friends,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
In the campaign’s feature spot, Iverson and Richardson demonstrate the ease of using The PrizePicks Feed as Richardson leans on AI’s basketball IQ by copying his lineup with the click of a button. Things take a turn when Richardson lists everything he does to mirror Iverson’s famous swagger before attempting to put on “The Answer’s” signature headband.
“I have always shared my game with the fans…the crossover, the swagger, the headband. This campaign lets me bring that same vibe. It’s about hoops, culture, and me having fun with the fans,” Iverson said.
Parker and Druski team up for a series of spots that showcase their entertaining and conflicting personalities. In “Original,” when Druski stresses about being late to get his PrizePicks lineup in, Parker shows him the ease of copying her lineup from The Feed. As Druski swiftly locks in his picks, the comedian is quick to point out his usual originality – just as someone walks by wearing an identical outfit.
“One thing I know about PrizePicks players is that they know ball and they love to win. I know a thing or two about winning, and this campaign is all about teaming up and getting in on the action together,” said Parker.
PrizePicks recently announced a host of new social features headlined by The Feed. The new features combine PrizePicks’ player profiles with a first-of-its-kind social feed that allows players to see and interact with picks their friends and the PrizePicks community are making in real time, bringing debates out of the group chat and into the PrizePicks app.
