Bally’s Corporation Selects iPost to Power Email Marketing Across 14 Properties
iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, has announced that Bally’s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties.
The decision follows the recent merger of Bally’s and Queens Casino brands, where Bally’s executives observed firsthand the exceptional email marketing performance achieved by Queens properties—already long-time iPost clients. Encouraged by strong results and endorsements from multiple trusted sources within the gaming industry, Bally’s turned to iPost to unify and elevate its digital marketing efforts.
“iPost has an unmatched reputation in gaming. The platform’s proven success at select properties and the opportunity to streamline operations made the decision clear. The iPost team has provided exceptional support, strategic insight, and a solution tailored to our needs,” said Michael Donovan, Chief Marketing Officer & Senior Vice President of Gaming Operations at Bally’s Corporation.
By bringing together 14 Bally’s properties under one marketing platform, the company benefits from economies of scale and optimal pricing—a significant factor in today’s competitive environment. In addition, iPost’s proactive account management and expert professional services stood out as key differentiators in the evaluation process.
“We’re honored to partner with such an iconic and growing name in gaming. Bally’s commitment to digital excellence aligns perfectly with our mission to help casinos create highly personalized and measurable guest experiences through email. We’re thrilled to help power their continued growth,” said Cameron Kane, CEO of iPost.
This partnership marks another milestone in iPost’s expansion as the go-to marketing solution for forward-thinking gaming brands, with a platform designed to handle the complexity, scale, and compliance requirements unique to the industry.
