Underdog and Kansas City Royals Announce Multi-year Partnership

Underdog, the fastest-growing sports company in the US, and the Kansas City Royals announced a multi-year partnership, including a market access partnership for licensed sports betting in the state of Missouri, and a range of marketing campaigns and philanthropic efforts.

Underdog has a pending sports betting license application under review by the Missouri Gaming Commission. Underdog currently offers licensed sports betting in North Carolina and holds fantasy sports licenses in states across the country.

“The Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond. We’ve built our products with the same approach – real, organic connection with sports fans to get to one goal: make sports more fun. We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri, while we continue to drive innovation in sports gaming and expand our product offerings in new states,” said Stacie Stern, Senior Vice President of Government Affairs and Partnerships at Underdog.

“The Royals look forward to continuing and enhancing our partnership with Underdog, which is our longest-standing relationship in sports gaming. We’ve partnered with them on some of our most engaging fan programs, like Bark at the Park and the Underdog Hot Dog Derby, and we look forward to working with Underdog to provide Royals fans throughout Missouri the opportunity to have even more fun while watching sports,” said Brooks Sherman, Royals President of Business Operations.