Everi Announces New Breeders’ Cup Mobile App on BeOn Venue Platform for Seamless Fan Experience
Everi, an IGT brand, announced the launch of the Breeders’ Cup Mobile App, providing a comprehensive resource for fans and patrons of the 2025 Breeders’ Cup World Championships at Del Mar Thoroughbred Club in Del Mar, Calif.
The new Breeders’ Cup native app is now available in the App Store and Google Play. Key features include live streaming of all Breeders’ Cup races, up-to-the-minute post times, official results, event news, on-site event and venue information, and ticket management and access. Integration with SeatGeek’s ticketing platform streamlines the purchasing and venue entry process for attendees, all within the Breeders’ Cup app.
Everi’s dynamic BeOn Venue technology powers the Breeders’ Cup app, which provides an engaging experience both at and outside of the track. Horse racing fans can witness the action through the app by streaming the Breeders’ Cup World Championships Oct. 31 and Nov. 1. The app’s flexible platform ensures a consistent, high-quality user experience when the international festival of racing changes venues annually.
Justin McDonald, Executive Vice President and Chief Marketing Officer for Breeders’ Cup Limited, said: “The launch of our new mobile app is a great way to deepen engagement with our attendees and fans, in collaboration with IGT and Everi’s innovative mobile platforms. We are proud to offer an enhanced Breeders’ Cup race day for patrons at the track and easily accessible coverage for race fans across the world.”
Darren Simmons, IGT CEO FinTech, said: “The combination of our industry-leading mobile offerings with the built-in fanbase of the prestigious Breeders’ Cup World Championships is an ideal opportunity to showcase how we can enrich the on-site experience through our BeOn Venue platform. This mobile-first engagement is further supported by additional content for fans experiencing the event live or unable to attend this year’s event.”
