Intelity Unveils New Brand Identity, Launches GEMS 2.0, and Introduces AI Concierge Powered by Nexus AI

Intelity, the global leader in hospitality’s guest experience and staff management platforms, announced a transformative rebrand and the release of GEMS 2.0, the next generation of its Guest Experience Management System. The company also introduced AI Concierge, the first application within its new Nexus AI platform, marking a major leap forward in intelligent, unified hospitality technology.

Over the past six months, Intelity has undergone a strategic evolution to redefine the future of hotel technology. The refreshed brand and expanded product suite reflect the company’s mission to give hoteliers “Every guest and every system connected in one platform.”

GEMS 2.0: The Intelligent Control Center for Hotels

Built as the heart of the Intelity platform, GEMS 2.0 goes far beyond an upgrade—it’s a reimagined operations hub designed to unify every digital guest and staff touchpoint. With real-time analytics, customizable dashboards, predictive workflows, and seamless integration across PMS, POS, Ticketing Systems, and IoT systems, GEMS 2.0 empowers hotels to deliver personalized, efficient service while reducing complexity.

AI Concierge: The First Step Toward Nexus AI Unified Data Platform

As the first product within Intelity’s Nexus AI platform, AI Concierge combines natural language intelligence with guest profile data to deliver hyper-personalized recommendations, automated service requests, and real-time upsell opportunities across web, mobile, and in-room tablet. By connecting fragmented systems, Nexus ensures guest and operational data is unified, standardized, and AI-ready — laying the foundation to future-proof hotel operations.

“Hospitality technology has long been plagued by silos and complexity. With our rebrand, GEMS 2.0, and the launch of AI Concierge, we’re moving the industry into a new era of hospitality intelligence —where technology is invisible to the guest, indispensable to the team, and transformative for hotel performance,” said Steve Proctor, CEO of Intelity.

A New Era for Hospitality

Intelity’s unified platform—spanning mobile check-in, digital keys, smart-room tablets, guest messaging, dining, and now AI-powered insights—has already been proven at top luxury hotels, casinos, and boutique properties worldwide. With these latest advancements, the company is setting a new standard for guest experience and operational intelligence.