Gambling in the USA

How Alberta’s Insider Lobbyists Delivered for Gambling Companies

Published

3 weeks ago

August 27, 2025

Private gambling companies and industry groups have waged a years-long lobbying campaign to shape Alberta’s regulated internet gaming and sports betting strategy, including hiring several consultants with ties to the United Conservative Party government, the Investigative Journalism Foundation has found.

Alberta is expected to launch its iGaming market early next year, making it the second province where residents can legally gamble online and place bets with private operators. Provincial records show that since 2020, at least 21 different gambling companies and industry associations registered to guide, inform, and educate various government ministries on online betting regulation and market frameworks.

Global gaming platforms like BetMGM, Caesars Entertainment, and Bally’s Corp. have all sought meetings with Alberta government officials, as have a swath of major Canadian companies including the Stars Group, Score Media and Gaming, and its parent company, Rogers.

Along with their own in-house advocates, gaming companies and groups have also enlisted the help of professional influencers from more than a dozen public relations firms.

The IJF’s analysis of public lobbying records found 11 of the lobbyists registered to represent the gaming and sports betting industry previously held positions within the United Conservative Party or the Alberta government.

Representing the Canadian Online Gaming Association, Endgame Strategies’ lobbyist Pierçon Knezic worked as the UCP’s deputy campaign manager during the 2023 election. In between her time as a ministerial press secretary and a senior communications adviser for Alberta’s government, Eliza Snider was part of the team managing the Score Media and Gaming account for public relations giant Hill & Knowlton.

Wellington Advocacy employed a stable of former government staff for clients such as Pure Canadian Gaming and Caesars Digital, including Clancy Bouwman, assistant to Premier Jason Kenney; Brad Tennant, former UCP executive director; Ashley Wilde, former UCP director of operations; Nick Koolsbergen, Kenney’s chief of staff and campaign director; Peter Csillag, UCP caucus director of issues management from 2017 to 2019; Lucas Robertson, who served with the UCP caucus, the minister of health’s office and the UCP caucus whip’s office; and Ethan Lecavalier-Kidney, former policy adviser to Alberta’s finance minister.

Brandon Aboultaif, press secretary to Minister of Service Alberta and Red Tape Reduction Dale Nally, who is responsible for iGaming legislation, would not say which companies Nally has met with but told the IJF in an email that the minister and his department “continue to meet with all interested industry stakeholders to engage on issues related to the launch of a private, regulated iGaming market in Alberta.”

“We are taking the next step toward establishing a private, regulated online gaming market in Alberta by further engaging with Indigenous partners and stakeholders on Alberta’s iGaming strategy, including the development of regulations related to social responsibility and consumer protection,” he said.

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Regulated online gambling has grown rapidly in North America following the decriminalization of single-game sports betting in the United States in 2018 and in Canada in 2021. Single-game betting allows people to bet on various aspects of individual sports events.

While the expansion of legal markets has corresponded with a surge in lobbying activity, industry efforts to push for privately owned online gambling go back much further, said Renze Nauta, program director for work and economics at Cardus, a non-partisan Christian think tank.

Nauta pointed to a 2011 report on single-event sports wagering and related press releases from the Canadian Gaming Association as examples of the long-standing push for open markets, as well as the source of industry statistics on black-market gambling activity that have been widely circulated and used to make the case for legalization.

“I can’t speak to the intensity of the lobbying effort; it’s clearly a long-standing one. Because from 2011 to 2021, that’s a 10-year period where there was clearly an attempt to bring this to Canada,” Nauta said.

In its publications, the Canadian Gaming Association estimated that Canadians were spending at least $10 billion annually on illegal single-event sports betting, and an additional $4 billion gambling on grey-market websites based in jurisdictions where these bets are legal. The estimate that $14 billion in illegal sports betting was taking place in Canada was subsequently cited by members of Parliament and continues to be referenced by government and media.

The potential taxable income that would come from capturing a share of black-market activity has been a primary justification for iGaming legalization cited by legislators from Alberta to Ontario to the federal government and various U.S. states.

The potential tax revenue has also been a consistent theme in lobbying communications recorded in the Alberta lobbyist registry. Notices filed by Pure Canadian Gaming note the “economic contributions of gaming to the Alberta economy.” The Stars Group declared its intention to educate the government and to establish “safe, regulated environments that benefit jurisdictions,” including “incremental government revenue opportunities.” And Century Mile Racetrack and Casino had discussions with the government on how “gaming can drive tourism and economic prosperity.”

A similar emphasis on corporate and economic benefits has also dominated Canadian media coverage of the legalization of sports betting, according to a study from researchers at the University of British Columbia.

About 85% of newspaper articles on sports betting between 2020 and 2022 featured themes of legality and industry change, while the issues of gambling harm and reform were present in less than a quarter of articles surveyed.

“The newspaper coverage through that three-year window is really emphasizing and framing the economic, business and financial considerations. Particularly this idea of capturing the illegal market through legalization and regulation, at the cost of much discussion around harms and the risks of excessive gambling and the health of the public,” said Luke Clark, director of the Centre for Gambling Research at UBC.

The study also found that industry representatives were by far the most frequent sources interviewed in media coverage. Seventy per cent of articles included voices from the gaming industry, while few academics, addiction and public health advocates or people with lived experience with gambling made the news.

Clark said this imbalance in perspective stems from the disparity in size and resources between the groups representing these different viewpoints.

While academics might offer a more complicated and nuanced take, they have less time to dedicate to media, and people with lived experience aren’t connected, co-ordinated and issuing press releases.

The gaming providers now operating in Canada, on the other hand, are big global gambling corporations with resources dedicated to influencing government and public opinion.

“These are huge companies with a footprint in many different parts of the world. They have large public relations teams and huge marketing and advertising budgets. And they’re very well positioned when media reach out. They’re right on it with clear messages that frame things from their perspective,” Clark said.

Source: thetyee.ca

Related Topics:gambling companies iGaming market Luke Clark

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Gambling in the USA

TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

Published

5 days ago

September 11, 2025

Peter Tolan

G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.

The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.

As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.

Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”

The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.

The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.

Gambling in the USA

Kindbridge Research Institute Launches “Stigma Stand Down” for Military Mental Health

Published

6 days ago

September 11, 2025

Niji Narayan

Kindbridge Research Institute (KRI), a national leader in behavioral addiction research, announced the launch of Stigma Stand Down (SSD), a Colorado statewide initiative dedicated to confronting stigma, breaking down barriers, and fostering resilience among active-duty service members, veterans, and their families impacted by mental health and gambling-related challenges.

Inspired by military “safety stand-downs,” SSD addresses the hidden burdens carried by those who serve, where stigma often prevents seeking help for mental health issues, including gambling disorder – a condition up to 3.5 times more prevalent in military populations than civilians. With over 60,000 active-duty, guard, and reserve personnel in Colorado, as well as the rapid growth of legalized sports betting since 2018, SSD arrives at a critical time to normalize conversations around mental health, PTSD, depression, substance use, and gambling-related harms.

“Stigma is a silent enemy that leaves our service members and veterans isolated, harming their families, units, and mission readiness. Stigma Stand Down is our frontline response: dismantling shame and delivering free, confidential, evidence-based care designed for military realities. We thank our partners for standing with us and call on more allies to help transform lives and build stronger communities,” said Mark Lucia, Director of Programming at Kindbridge Research Institute.

Key elements of Stigma Stand Down include:

• Education and Resources: Practical, no-jargon webinars, videos, and courses on gambling disorder, mental health, financial literacy, and stigma reduction, accessible via a dedicated, mobile-friendly website for leaders, families, and providers.

• Free Mental Health Support: Through a partnership with Kindbridge Behavioral Health – a specialized national telehealth provider for gaming, gambling, and mental health issues – military members and their families can access free, confidential virtual therapy sessions.

• Statewide Outreach: Multimedia campaigns, on-base distributions, geographically targeted ads, and veteran-led stories to reach rural and underserved areas, fostering a culture where seeking help is seen as strength.

• Self-Assessment Tools: An anonymous Gambling Self-Check (BBGS) screener providing immediate, personalized feedback to encourage early intervention.

SSD builds on insights from KRI’s 50×4 Vets initiative and partnerships with organizations including the University of Nevada Las Vegas, University of New Mexico, Cactus Advertising Agency, and Kindbridge Behavioral Health. This program was made possible through grants provided by the Colorado Division of Gaming and FanDuel.

Gambling in the USA

GAMING INDUSTRY’S TOP CEOs BILL HORNBUCKLE, PETER JACKSON & JASON ROBINS TO KEYNOTE G2E 2025

Published

1 week ago

September 9, 2025

Peter Tolan

Main Stage Also Features Tribal Innovation Discussion Oct. 6; Global Gaming Women to Present Mental Health Dialogue Oct. 8

The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announces its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.

“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage,” said AGA President and CEO Bill Miller. “As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future.”

Progress or Pressure: How Tribes Can Harness Innovation on Their Terms

Monday, Oct. 6 at 4 p.m. Doors open at 3:30 p.m.

Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.

Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.

Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:

Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation
James Siva, Chairman, California Nations Indian Gaming Association

Additional participants may be announced in the coming days.

Inside the C-Suite: Gaming’s Future in Focus on Stage

Tuesday, Oct. 7 at 8:45 a.m. Doors open at 8:15 a.m.

AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.

Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:

Bill Hornbuckle – CEO & President, MGM Resorts International
Peter Jackson – CEO, Flutter Entertainment
Jason Robins – CEO, DraftKings

The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.

Breaking the Stigma: An Honest Dialogue on Mental Health

Wednesday, Oct. 8 at 9 a.m. Doors open at 8:45 a.m.

Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room. For more information on this separate networking event, visit globalgamingwomen.org/event-6325670.

Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at The Venetian Expo in Las Vegas.

Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.

For more information, visit globalgamingexpo.com.