The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

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Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

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Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.

Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.

Industry News

StatRankings Launches with Aim to Deliver Faster, Cleaner, and Smarter Sports Data Experience

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StatRankings, the ultimate data hub for sports fans, bettors, and fantasy players, announced the launch of its new website. Designed for speed, simplicity, and privacy, StatRankings helps users make smarter decisions by removing the clutter of outdated, stat sites. With more than 500 NFL data points organized on dedicated, ad-free pages, fans can instantly find the data they need to help set fantasy lineups or put together a betting slip without endless tables, pop-ups, or dashboards getting in the way.

“The sports stats industry has been stuck in the past for too long. These sites supposedly designed for bettors, fantasy players, and media are archaic, cumbersome, and confusing. We are committed to keeping the experience of finding stats as smooth and easy as possible, without all the noise. We want StatRankings to represent a new standard in how sports data can be delivered,” said Kevin Adams, Founder of StatRankings and fantasy sports industry veteran.

In addition to the launch of its website, StatRankings created a partnership with One Week Season, a premium DFS (Daily Fantasy Sports) subscription service that offers content, tools, and community. StatRankings data will be used across shows and articles found on One Week Season’s site for the duration of the NFL season.

“One Week Season is all about teaching people the â€how’ when it comes to becoming a better DFS player. StatRankings helps us in that mission by making sharper and deeper data more accessible and doing so in a manner that has previously been awkward and downright clumsy. By incorporating StatRankings into our content, we’re able to offer the most optimized insights to our users for their success,” said One Week Season’s CEO Jordan Tohline.

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Industry News

FanDuel Sports Network Appoints Damon Phillips to Lead South, Southeast, Florida and Sun Regions

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FanDuel Sports Network, owned and operated by Main Street Sports Group, announced that Damon Phillips is joining the Company as Executive Vice President, Team Partnerships, effective August 25. In this role, Phillips will assume oversight of the South, Southeast, Florida and Sun regions, including partnerships with the Atlanta Braves, Atlanta Hawks, Carolina Hurricanes, Charlotte Hornets, Memphis Grizzlies, Miami Heat, Miami Marlins, Nashville Predators, Orlando Magic, and Tampa Bay Rays. He will report to David DeVoe, President of Main Street Sports Group.

“Damon brings an exceptional track record of using digital innovation, audience segmentation, and cross-platform strategies to drive fan growth and engagement. As we continue to invest in our local sports media platform, Damon’s deep leadership experience at both NBC Sports and ESPN, combined with his ability to scale technology-forward solutions for both media companies and team partners, provide a unique perspective as we continue to focus on team-first solutions in a dynamic local media landscape,” said DeVoe.

“I’m thrilled to be joining a company that’s reshaping what local sports media can deliver for fans and partners. FanDuel Sports Network has built a strong foundation and is uniquely positioned to harness the power of local fandom, scale engaged audiences and unlock new growth across its markets. I’m excited to help drive this next chapter,” said Phillips.

Phillips has spent more than three decades at the intersection of sports, media, and technology, including senior leadership roles at NBCUniversal and ESPN. At NBC Sports, he served as Senior Vice President, Digital Media & Emerging Businesses, overseeing NBCSports.com, Sports Betting, Fantasy Sports, the NBC Sports YouTube Channel, Peacock B2B distribution, and multiple podcast and streaming ventures. He led partnerships with DraftKings, BetMGM, Fanatics, and others, and provided strategic direction for the company’s FAST and sports betting content initiatives.

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Industry News

Caesars Entertainment Launches Signature American Roulette

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Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series.

Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience.

“Our in-house content team’s latest addition to the Signature series of table games is a standout for our online casino players. Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

Signature American Roulette follows the recent launches of fan-favorite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative. Online casino players can enjoy these games across Caesars’ marquee iGaming platforms in New Jersey, Michigan and Ontario, with Caesars Palace Signature Multihand Blackjack Surrender now also available on Caesars Palace Online Casino in Pennsylvania.

“Signature American Roulette continues our commitment to delivering immersive and player-centric table games that align with our many iconic brands. From player-selectable wheel spin direction and speed to our intuitive favorite bets system, every detail is crafted to boost engagement. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we’re bringing the thrill of the casino straight to players’ fingertips,” said Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital.

Those 21 and older in New Jersey can play Signature American Roulette by downloading the Caesars Palace Online Casino, Horseshoe Online Casino or Caesars Sportsbook & Casino apps on iOS or Android, or visiting the platforms on desktop. These platforms are also available in Pennsylvania, Michigan, Ontario, and West Virginia, offering a dynamic online casino experience that features Caesars-branded games, timeless casino classics, and unique titles from top game providers. Each platform offers a dynamic online casino experience with a range of unique games from top providers, Caesars-branded games, and timeless casino classics. Additionally, each platform integrates Caesars Rewards, the Company’s industry-leading loyalty program allowing players in the US to earn Caesars Rewards Credits redeemable for unforgettable experiences at more than 50 world-class Caesars Rewards destinations across North America.

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