Latest News
Scientific Games Launches GameChoice

Scientific Games has launched GameChoice, a groundbreaking lottery product recommendation engine designed to enhance the player experience. Combining artificial intelligence and the company’s SG Analytics, GameChoice delivers dynamic product recommendations, making it easier and more engaging for players to discover new games and navigate their purchasing journey at self-service lottery machines.
GameChoice has already shown its impact on sales. Initial deployments in nearly 10,000 lottery vending machines across one major U.S. lottery’s retail network drove a significant increase in cross-portfolio game purchases (buying scratch and draw games together) and continue to drive millions of dollars in sales. In its first month, GameChoice generated recommendations in more than nine million shopping baskets, generating ~$9.8 million in retail sales. The revenue impact to the lottery is estimated at $280,000 per day or $105 million per year.
Because GameChoice’s recommendations continuously improve over time through AI and SG Analytics, it provides highly relevant game suggestions that enhance the overall purchasing experience. Scientific Games’ research shows that lottery players often choose the games they know. Most purchases occur within a single product category, and players have limited awareness of the exciting variety of new games or games that offer different experiences from their usual choices.
“We developed GameChoice to modernize the lottery experience and meet evolving consumer expectations. By expanding player engagement and boosting game sales, GameChoice helps sustain vital lottery funding to good cause programs such as education, health and welfare,” said Joe Fulton, Vice President of Product Management.
Scientific Games will demonstrate the new GameChoice product recommendation engine at the North American Association of State and Provincial Lotteries 2025 annual conference, which will be held September 9-12 in Niagara Falls, Ontario.
Latest News
EGT Digital in a strategic partnership with Pepeta in Kenya

EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.
“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”
Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”
Gambling in the USA
Aristocrat Interactive wins iLottery Contract with the Massachusetts State Lottery Commission

Latest News
Quick Custom Intelligence Welcomes Industry Veteran Melissa Chiaurro as Vice President of Business Development

Quick Custom Intelligence (QCI), the global leader in AI-driven analytics and enterprise solutions for the gaming industry, is pleased to announce the appointment of Melissa Chiaurro as Vice President of Business Development. This strategic addition to QCI’s leadership team comes at a time of unprecedented growth, with QCI expanding its footprint to over 1,000 sites worldwide and experiencing 50% compound organic growth in 2025.
Melissa brings over 20 years of leadership experience in the gaming technology sector, including serving as President of VizExplorer. Her career spans Class II, Class III, and VLT markets with a focus on scaling business intelligence software, electronic gaming systems, casino signage, digital media, and progressive systems. With her proven record of leading national sales teams, building customer-first partnerships, and executing enterprise deployments, Melissa is uniquely positioned to drive QCI’s next phase of growth.
“QCI has redefined how technology empowers operators, and I am thrilled to join at such a pivotal moment,” said Melissa Chiaurro, Vice President of Business Development at QCI. “Our rapid global expansion is a direct result of turning data into action, and I look forward to helping accelerate that momentum—delivering measurable revenue impact for our customers while building new markets and partnerships.”
QCI’s Chief Technology Officer, Andrew Cardno, added: “Melissa’s deep experience and proven leadership will be instrumental as we continue to scale. She knows what it takes to grow businesses globally, and her ability to forge strong industry relationships makes her a key driver of our expansion strategy. With Melissa on board, QCI is even better positioned to deliver innovative, AI-powered solutions that fuel profitability for our customers.”
Melissa’s appointment underscores QCI’s commitment to building a world-class leadership team and reinforces its position as the fastest-growing provider of integrated analytics and AI solutions for the gaming industry worldwide.
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