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Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators

Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.
EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.
The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.
“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.
With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.
Immediate marketing benefits iGaming operators can realize include:
- Welcome offers following a first deposit
- Instant reactivation messages after session abandonment
- Real-time loyalty rewards based on gameplay milestones
“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.”
The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.
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Maryland Lottery and Gaming Comission Selects Intralot for Lottery System Contract

Intralot S.A. informs the investor community and its stakeholders that on July 15, 2025 the Maryland Lottery and Gaming Control Commission approved the recommendation to award a new Lottery Central Monitoring and Control System (LCMCS) contract to its US subsidiary, Intralot, Inc. following a competitive bidding process.
The vendor awarded the contract will manufacture the counter terminals and self-service vending machines that sell tickets at 4,300 Maryland Lottery retailer points of sale; develops the software that runs the system’s sales and accounting functions; and provide numerous related services that are necessary to operate the Maryland Lottery. The term of the contract is 10 years with a possible 5+1 year extension.
As part its proposal to the State, Intralot has engaged nine local business enterprises (MBE) to service the Maryland Lottery contract. Historically, vendors have used fewer MBE partners, but Intralot believes its new approach will create far greater opportunities for local communities.
Intralot’s financial proposal corresponds to a total estimated contract term price of $260,393,946.
The Gaming Control Commission’s approval is an intermediary step in the award process for
approving any future contract.
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ISI Sports Partners with Canton Gaming to Launch Retail Sportsbook at The Greene Turtle

Global race and sportsbook technology provider Internet Sports International (ISI) has entered into a partnership with Canton Gaming LLC, a retail sports wagering facility located at The Greene Turtle in Baltimore, Maryland. ISI is powering the retail sports wagering operation using its award-winning sportsbook system.
The Greene Turtle Sportsbook is now live, offering patrons a thrilling experience to wager on their favorite sporting events with real-time odds and live-action updates. The automated sportsbook kiosks feature a broad range of betting propositions suitable for both novice and veteran bettors alike.
“ISI Sports is the perfect partner to elevate our sportsbook offerings. In a competitive industry, ISI’s state-of-the-art kiosks enable us to set new service standards and continuously innovate for our guests’ entertainment. The seamless process from negotiations to opening was remarkable, thanks to ISI’s outstanding service,” said Jay Sapperstein, owner of Canton Gaming.
The Greene Turtle has been accepting sports wagers for two seasons and has now upgraded all 10 of its sports betting kiosks with ISI’s proven software. In the near future, the sportsbook plans to offer an increasing array of tailored betting options to meet the evolving preferences of Maryland customers.
“ISI’s advanced technology, combined with 25 years of industry experience, allows us to quickly support both start-up operations and providers transitioning from exiting platforms,” said Ernest Matthews, Vice President and General Counsel.
“With multiple sportsbook providers leaving markets across the US, more retail casino clients are seeking innovative, cost-effective ways to establish or replace their sports betting operations. Their existing hardware can often be reused, significantly reducing initial investment. The recent rollout went flawlessly, thanks to the top-tier facility and staff. We look forward to a long-term partnership, as we are confident that ISI is here for the long haul in retail sports betting,” Matthews added.
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NYC Council Rejects Bally’s $4B Bronx Casino Bid

The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.
The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.
The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.
Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”
Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.
Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.
If none of the bids secures enough committee votes, the state will not issue any licenses.
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