IGT PlayDigital Unlocks New Promotional Opportunities with MEGA VAULT
International Game Technology PLC (IGT) announced the launch of IGT PlayDigital’s MEGA VAULT offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customizable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots, and more—into a single promotional experience. Designed to maximize excitement, engagement, and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.
This rollout of the MEGA VAULT promotional brand also includes a new functionality within the Engagement Platform toolset. PlayDigital customers can now combine the existing tools within the Engagement Platform toolkit, unlocking the ability to run one-of-a-kind promotions and create unlimited promotional possibilities. The first of these combined functionalities includes the Multi Drop and Leaderboard tools, allowing operators to simultaneously engage and reward their players.
The first MEGA VAULT promotion began on May 23, with participation from major operators such as Fanatics Casino, FanDuel Casino, and Rush Street Interactive, each offering their players exciting new ways to engage with content and win prizes.
“We’re excited about the new promotional capabilities we’re able to provide Fanatics players through the MEGA VAULT. MEGA VAULT offers a unique and engaging solution that elevates the player experience,” said Kieron Shaw, Fanatics Casino Senior Content Manager.
“RSI is pleased to offer our players, in the US and Ontario, exciting promotional capabilities that allow us to engage and reward them with new and exciting promotions and prizes. Our launch of IGT’s PlayDigital’s MEGA VAULT represents another step forward in our goal of always putting our players first and delivering fun experiences for them that earns their loyalty and long-term retention,” said Richard Schwartz, CEO of Rush Street Interactive.
“We’re excited to introduce the next chapter in player engagement with the launch of IGT PlayDigital’s MEGA VAULT. Utilizing the Engagement Platform toolset, the MEGA VAULT will provide a consistent and exciting way for our customers to run unique promotions and provide an elevated player experience, all through one central hub. By leveraging the full potential of our Engagement Platform, operators can unlock more opportunities to reward players, more excitement, and more value than ever before,” said Gil Rotem, President of IGT PlayDigital.
IGT PlayDigital first launched the Engagement Platform in 2023 with a set of promotional tools built to maximize player engagement and entertainment.
