FanDuel’s Cory Fox Introduces Groundbreaking New Responsible Gaming Technology
FanDuel, Flutter’s largest brand and US market leader in online sports betting and iGaming, has announced the launch of Real-Time Check-In, a groundbreaking responsible gaming technology that combines data with machine learning to analyze and model personalized deposit behavior empowering customers to manage their spend in real time.
The introduction was made during this SBC Summit America’s Player Protection Symposium panel, RG Tech: Potential Game Changers, by Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel.
Real-Time Check-In will create a proactive safeguard that provides customers real-time information to enable them to make informed decisions about the amount of money they deposit on FanDuel. Going forward, if a customer makes a deposit that is inconsistent with their established deposit pattern, Real-Time Check-In will prompt them to review that deposit. Within the review, customers can lower the original deposit amount, set a deposit limit and review their spending habits through FanDuel’s My Spend Tool.
Leveraging the Flutter Edge, FanDuel was able to take learnings from Sportsbet’s innovative Real Time Intervention (RTI) model, which launched in 2022 to enable at-scale personalized safer gambling interventions for customers at the point of depositing. RTI is now live for 90% of Sportsbet customers.
Real-Time Check-In is the latest addition to FanDuel’s suite of tools that enable customers to create and maintain budgets so that they can play sustainably within their means.
Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel, said: “Last year, we saw how providing personalized insights into a customer’s activity through My Spend can help them to better manage their play. We also know deposit is a key moment in the customer journey. Now we’re able to use machine learning to provide a new level of support through Real-Time Check-In encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”
