West Virginia Lottery Launches its First eInstant Game from the Pollard Digital Games Studio
Pollard Banknote Limited has congratulated the West Virginia Lottery (the Lottery) on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales, and gross gaming revenue within its first 30 days of release.
Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year. The lineup selected for West Virginia reflects Pollard Banknote’s commitment to being the partner of choice to lotteries, and includes games with a variety of themes, mechanics, and play styles to ensure appeal to a broad player base, a key pillar of responsible revenue growth. The Pollard Digital Games Studio uses a data-driven, player-focused approach to game design. Games are created to resonate with lottery players by blending engaging play styles with mechanics inspired by traditional, retail lottery products. The Pollard Digital Games Studio is dedicated exclusively to developing eInstants for the lottery industry.
The launch schedule for West Virginia includes a mix of proven best-sellers such as Bacon Me Crazy, titles new to the U.S. market such as Dragon Keno Blast, and Gemstone 7s, which will feature a progressive jackpot. Another notable release, Road Trip Riches, will be customized to include symbols representing iconic West Virginia landmarks, including the West Virginia State Capitol and the New River Gorge Bridge.
“We are very excited to partner with Pollard Banknote to expand our offering to players in West Virginia. The addition of Royal Court Riches and the upcoming games from the Pollard Digital Games Studio furthers our commitment to delivering exceptional immersive experiences designed specifically to appeal to lottery players, and growing our contribution to education, seniors and tourism in a socially responsible manner,” said John Myers, Director of West Virginia Lottery.
“Pollard Banknote is excited to share our engaging eInstant games with players in West Virginia. This launch deepens our partnership with the Lottery, which already includes the delivery and support of PlayON, Pollard Banknote’s robust loyalty platform, as well as mobile app and website development. In addition, our joint venture entity, NeoPollard Interactive, delivers the State’s iLottery platform and a range of managed services to provide a turnkey program,” said Shannon DeHaven, Vice President of Digital Engagement at Pollard Banknote.
