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BetPlay Partners with TAPPP and DirecTV to Launch New Betting Service

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Colombian operator BetPlay has partnered with interactive payment provider TAPPP and satellite television provider DirecTV to launch the first in-broadcast betting experience available directly from a television screen.

The product, which went live on Colombian Division A soccer games last week, enables BetPlay customers who subscribe to DirecTV to open an overlay on their TV screens while watching a live soccer match and place a bet within the same screen.

TAPPP’s patented payment technology facilitates the transaction between the broadcast and BetPlay, within both linear TV services and DirecTV’s streaming platform for the first time.

Reflecting on the launch at SBC Summit Americas in Fort Lauderdale, Florida, last week, TAPPP Chief Executive and Founder Sandy Agarwal said, while the product has only been live for six games, initial data shows that 14.5% of people watching the games clicked, age-verified, and accessed the betting experience. Moreover, 6.5% scrolled through to see what kind of bets were available and 37.5% showed intent to bet by linking their accounts.

Agarwal also said that early data from trials showed that when viewers placed even a modest bet, their engagement with the game rose from an average of 10 minutes to 21 minutes.

The technology has the potential to revolutionize the way that bettors engage with sports and entertainment on TV, enabling a more intuitive and social online betting experience.

BetPlay board member Paola Echeverri said the operator hoped to see the offering expand across sports and entertainment programming. “A year from now, this is going to be a lot bigger, and it’s going to be a lot more entertaining and a lot more fun than we’re seeing right now,” she said.

“That overlay will hopefully have transformed into a new way of consuming sports and a new way of expressing your passion, which is what our brand is all about, betting on your passion. We are completely betting on transforming that passion in our customers and hopefully, with TAPPP and DirecTV, creating something completely new that we can’t envision right now, but that we completely feel coming our way.”

The project has taken almost 18 months to deliver after DirecTV accepted TAPPP’s proof of concept in January 2024. Describing the process as “very complex, business wise and technology wise,” Agarwal said it took a team of 60 full-time engineers nine months to deliver the product ready for launch.

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However, with sports betting rolled out, Agarwal is ready to expand TAPPP’s innovative payments technology to multiple use cases. “We want to be ubiquitous,” he said. “We’ve taken practice swings with almost every sport. The platform is, in lot of ways, plug and play.”

TAPPP has received investment via two funding rounds. The first was in 2018, followed by a $10 million Series B funding round co-led by Accomplice and Verance Capital in 2022.

Other backers included Stephen Pagliuca of the Boston Celtics and Peter Tomozawa of the Vegas Golden Knights and Seattle Sounders. As well as Permit Ventures, London-based Oakvale Capital and ADvantage, which counts sports betting entrepreneur Laila Mintas among its venture partners.

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Onabet marks its second anniversary with digital expansion and a sharpened focus on the casino segment

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Onabet marks its second anniversary with digital expansion and a sharpened focus on the casino segment

 

Esportes Gaming Brasil Group platform consolidates its market presence with strong engagement on social media and strategic partnerships

Onabet, an online casino and sportsbook platform, marks its second anniversary with a growing and consolidated presence in the digital landscape. With a focus on user experience and a strong entertainment appeal, the platform now boasts more than 700,000 followers on Instagram – showcasing its strength as a digital force and its ability to engage with the public.

Launched in 2022, Onabet sis under the Esportes Gaming Brasil Group, which also owns Esportes da Sorte, and operates under an official license granted by the Ministry of Finance, through the Secretariat of Prizes and Bets (SPA/MF), reinforcing its commitment to legality and good practices in the sector.

The brand is investing in communication formats with vast reach and connection with Brazilians – including partnerships with prominent influencers such as Carlinhos Maia, Lucas Guimarães, and Sheuba. Streamers and content creators have also made a strong impact, with names like Steluto, Felipe Kersch, and Racha.

“From the beginning, we structured Onabet as a platform native to the digital environment, focusing on user experience, entertainment and casino games, but always anchored in responsibility and partnerships that guarantee the credibility of the operation”, says Darwin Filho, CEO of the group.

The Esportes Gaming Brasil Group also invests in institutional actions centred on integrity and responsible gaming. Among the main partners are Sportradar, a global reference in sports integrity monitoring, and EBAC (British School of Creative Arts and Technology), with whom it develops educational programs on digital behavior and conscious betting consumption.

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Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.

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Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the upcoming edition of the Peru Gaming Show (PGS), taking place on June 18 and 19 in Lima.

The company will be present at booth #60, where it will showcase its latest casino solutions, including the launch of one of its main highlights for the year: the new range of Gold Club Colors electronic roulettes.

Maintaining the elegant and functional design that characterizes this renowned roulette, the new Gold Club Colors takes a step forward in its evolution by incorporating advanced customization options. It allows for the personalization of elements such as LED colors, armrests, cylinder, ball track, and more. It also offers newly designed (optional) game cloth and a dynamic paytable. These enhancements not only enrich visual experience but also foster more immersive interaction and help operators stand out in highly competitive environments.

In addition to the roulettes, Win Systems will also present its range of slot machines, including the Rhapsody XL with the Gamestar+ 30 multigame, featuring a wide variety of titles optimized for top performance. Attendees will also see the Sublime cabinet in action, featuring games like Fenghuang and Orion, known for their high-quality graphics and strong player appeal.

Another major highlight at the Win Systems stand will be WIGOS, its renowned casino management system, currently operating in over 600 casinos across 25 countries worldwide. WIGOS continues to strengthen its position as a leading solution thanks to its reliability, adaptability, and ever-evolving portfolio, which includes player loyalty tools, intelligent promotions, real-time control, and advanced analytics capabilities. Its strong presence in Latin America reinforces Win Systems’ strategic position in the region, offering local operators a comprehensive solution to maximize operational efficiency and enhance the player experience.

“We’re very excited to return to PGS, a key event for us due to its strong connection with the Latin American market. And there’s no better setting to unveil Gold Club Colors, an evolution that redefines our electronic roulettes and delivers a completely new visual and gaming experience,” said Eric Benchimol, CEO of Win Systems.

With this participation, Win Systems reaffirms its commitment to innovation and to Latin American operators, by developing products that combine advanced technology, attractive design, and deep player insight.

For more information about Win Systems and its cutting-edge gaming solutions, visit winsysgroup.com.

 

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Circa Sports Kentucky to Open State’s Largest Sportsbook at the Mint Kentucky Downs This Summer

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Circa Sports Kentucky to Open State’s Largest Sportsbook at the Mint Kentucky Downs This Summer

 

Circa Sports Kentucky is expanding its footprint with the debut of Kentucky’s largest retail sportsbook at The Mint Gaming Hall Kentucky Downs in Franklin. Opening this summer, the new 21 and over venue will feature an 80-foot-wide LED screen, a 31-foot-wide odds board, and over 5100 square feet of action-packed space.

“Introducing a sportsbook of this caliber to Kentucky marks a significant milestone for Circa Sports. We’re also seeing excitement from fans in Tennessee—especially in Nashville. Together with The Mint, we’re creating a high-tech betting destination that will bring a new level of live-viewing excitement for customers across both states. The Mint has been an exceptional partner in turning this vision into reality, and we look forward to welcoming guests later this year,” said Derek Stevens, CEO of Circa Sports.

Highlights will include:

• 80-Foot-Wide Screen: Fans can catch the action on an 80-foot-wide LED screen, complete with a 31-foot-wide odds board displaying real-time lines and updates.

• Premium Seating Options: Guests can relax in one of 113 stadium-style seats, luxury recliners or three tiers of booth-style seating.

• Flexible Betting Access: The sportsbook will feature five staffed betting stations, including an ADA-accessible station and four self-service kiosks, along with three self-service kiosks in The Mint.

• VSiN Broadcast Studio: A VSiN (Vegas Stats & Information Network) broadcast studio will be housed within the book, where live on-air talent, analysis, and gameday content will be captured daily.

Johan Mirkovic, The Mint Gaming Hall Kentucky Downs’ vice president and general manager, said: “The Circa Sportsbook adds yet more amenities for our guests enjoying The Mint Gaming Hall’s gambling, entertainment and dining options. This region, spanning the Kentucky-Tennessee border, is a true sports enthusiast’s haven. The upcoming Circa Sportsbook will elevate the experience, offering the area’s premier viewing venue for all your favorite sporting events—no matter where you are.”

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