The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.

For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.

In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.

Expectation of record attendance

In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.

This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.

Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.

Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).

Event map

In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.

BiS SiGMA Americas General Schedule

Monday, April 7th

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•         02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
•         06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
•         07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
•         08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall

Note: There will be no event at Transamerica Expo Center on this day

Tuesday, April 8th

•         09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
•         09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
•         06:00pm – 08:00pm – Networking Cocktail
•         07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
•         07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
•         07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar

Wednesday, April 9th

•         10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
•         11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
•         06:00pm – 08:00pm – Networking Cocktail
•      07:00pm – 12:00pm – Centurion MMA fight at VIP Station
•      07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
•      07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi

Thursday, April 10th

•         11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
•         11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
•         06:00pm – 08:00pm – Networking Cocktail
•        07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
•        05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
•         10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

AC Milan has announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America.

Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

This collaboration reinforces AC Milan’s dedication to fostering deeper fan engagement across Latin America. With Reals’ strong foothold in Brazil’s sports betting and online gaming market, this partnership is set to increase AC Milan’s brand visibility and connect with passionate supporters in the region. The synergy between AC Milan’s global ambitions and Reals’ approach promises to create long-lasting impact and enhance the Club’s connection with its Latin American fanbase.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: “We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”

“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors,” said Rafael Borges, CEO of Reals.