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A brief history of crash games

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A brief history of crash games

 

Katya Machuganova, Gaming Product and Partnerships Manager at Silverback Gaming, on where the crash format originates and how studios have continued to up the ante with the games that are hitting the market today

The rise of crash games has been so meteoric that we haven’t taken the time to look back at where the format originally came from.

It’s easy to see how the industry has become distracted by crash games and their ability to tap into lucrative but hard-to-reach audiences like Millennials and Gen Z.

But to determine the direction we now take with the format it’s important to understand where it originated and why it was able to generate such tremendous momentum in a short space of time.

 

The genesis of crash games:

MoneyPot was the first ever crash game and it was produced back in 2014 by Eric Springer, a Canadian developer and Bitcoin enthusiast.

Springer introduced the game on the Bitcoin Talk forum and drew inspiration for the format from the crazy volatility of the cryptocurrency markets where assets can skyrocket and then crash in value.

In 2015, Springer sold MoneyPot to Ryan Havar who rebranded the game to Bustabit and moved it to a new site where it can still be played today.

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Havar kept much of the core gameplay the same, including a last-longer bonus. This saw 1% collected for every player’s wager that went into a bonus prize which went to the last player to cash out successfully.

In 2018, Havar decided to sell Bustabit to another crypto developer, Daniel Evans, who made a few tweaks to the game including removing the bonus system.

Evans still operates Bustabit to this day and even allows third-party investors to bankroll the game in return for a share of its profits.

 

The next generation of crash games arrive:

With crash a popular but niche game format for crypto enthusiasts, it took developer SPRIBE to catapult it into the mainstream with the launch of Aviator in 2019.

Aviator was the first crash game developed for online casino players and was the catalyst for the surge in popularity the format has attracted since.

Given the success of Aviator and the rising demand for non-traditional content, studios have continued to move the needle and come up with their own crash games.

Some use the same aeroplane theme as Aviator, while others are based around sports, Wild West shootouts, hot air balloons and many other themes.

These games mostly take the increasing curve format with a multiplier that continues to rise – players must then decide when to cash out.

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If they go too early, the win will be small, but wait too long the curve crashes, taking their accrued winnings and original stake with it.

 

What makes crash games so popular:

Players are drawn to the intuitive and simple format of crash games – even those new to the format can pick it up in a couple of game rounds.

Players like that these games are usually multiplayer and with social features such as a chat and leaderboards where they can compete with others for the highest multiplier score.

Crash games work incredibly well on mobile – which has seen them really hit the mark with players in emerging markets – and this has driven their appeal among younger audiences, too.

In fact, the high risk/high reward nature of the gameplay – which has its roots in those volatile crypto markets – really appeals to those players.

 

The rise and fall of crash IP

Given the huge success of crash games, and in particular SPRIBE’s Aviator, it should come as no surprise that the format has had its fair share of controversy.

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Most notable is the legal case SPRIBE has found itself embroiled in – another company has argued that SPRIBE has breached the IP it holds for the Aviator logo and brand assets.

The case is ongoing and shows the growing attention that is being paid to intellectual property rights within the crash game genre, a genre whose value is only set to rise.

 

Crash is a huge opportunity for studios:

Crash presents a huge opportunity for studios and is one that Silverback Gaming is looking to explore with our first crash title set to hit the market shortly.

It will be offered in the simulated gaming format initially before being rolled out as a real money game later in the year.

Just as with slots, studios are not looking to differentiate within the crash vertical and the way we have approached this is to give players more control over the gameplay.

With our crash game, they can toggle the level of risk/reward they wish to play to – this degree of personalisation is simply not being offered by the current games in the market.

We are really excited about our first crash game and the scope within the format for us, and other studios, to continue to innovate and push boundaries, just as Eric Springer did back in 2014.

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PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa

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PENN Entertainment Inc. announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organization (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations.

Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space. The new facility will complement the existing ESPN BET sportsbook, 160-room hotel and dining options in the landside portion of the current infrastructure. The existing riverboat, which presently offers gaming spread out over three levels, will be vacated upon opening of the new property.

“We are pleased to add another landside relocation to our pipeline of development projects. This project will enhance the quality and efficiency of our Council Bluffs location and significantly improve the property’s competitive positioning in the greater Omaha market. PENN’s diversified portfolio of casino properties is core to our omni-channel approach to entertainment, which combines our best-in-class retail operations and a database of more than 32 million PENN Play members with our robust interactive and media footprint. We thank the Iowa Racing and Gaming Commission for their approval today and are grateful for the continued collaboration with our partners at the Iowa West Racing Association,” said Todd George, Executive Vice President of Operations for PENN.

“We are thrilled with the exciting development plans for the new Hollywood Casino Council Bluffs. For nearly thirty years, the Ameristar riverboat has been providing not only dining and entertainment, but thousands of jobs and millions of dollars in support of our community. PENN’s commitment to reinvesting in Council Bluffs is laudable and we are grateful for our ongoing partnership,” said Brenda Mainwaring, President & CEO of the Iowa West Racing Association.

Construction of the new facility is expected to take approximately 18-24 months following the design and permitting approval process. The Company is entitled to obtain financing for the project from Gaming and Leisure Properties Inc. (GLPI) of up to $150 million at a 7.10% cap rate, which may be structured at PENN’s option as either rent or a 5-year term loan that is pre-payable at any time without penalty.

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PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park.

“We are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.

“The Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,” said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.

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Station Casinos to Launch its First STN Sportsbook at Treasure Island Las Vegas on the Strip

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Station Casinos, the leader in Nevada’s retail sportsbooks and mobile sports betting, has announced a new partnership with Treasure Island Las Vegas Hotel & Casino and will launch a brand-new STN Sportsbook inside the resort at The Golden Circle — the company’s first full-scale sportsbook on the famed Las Vegas Strip. Following final approval of Nevada Gaming Commission hearing, the new book will open April 29.

As part of this breakthrough partnership, Station Casinos brings its STN Sportsbook location to the Golden Circle. The 3089-square-foot book features 74 high-definition screens throughout the space, ranging from 55” to 85” displays, plus video walls providing immersive viewing of every sporting event. Sports enthusiasts will also enjoy a new eight-kiosk layout, convenient mobile sign-up stations for STN Sports accounts, and TI’s always- free parking.

“We couldn’t be more excited to embark on this historic partnership with Station Casinos. This collaboration underscores our commitment to providing exceptional hospitality and entertainment, now integrated with Station Casinos’ innovative approach to sports betting. The STN Sportsbook at Treasure Island will offer an unparalleled betting experience with cutting-edge technology and deluxe amenities, and we can’t wait to introduce it to our guests,” said Najam Khan, Executive Vice President and General Manager of Treasure Island.

This premium sportsbook experience will be seamlessly integrated with Treasure Island’s Golden Circle – a unique sportsbook in Las Vegas situated within a bar and restaurant that features an authentic sports museum. This distinctive atmosphere allows guests to enjoy premium food and beverage offerings as they become immersed in captivating sports memorabilia all while watching live sporting events.

“We are thrilled to be launching our first full-scale sportsbook operation on the Las Vegas Strip, and we are so grateful to the Nevada Gaming Control Board and Commission for granting this approval. Through this partnership with Treasure Island, we will be able to bring the energy, innovation, and hospitality of STN Sports to the property’s guests, and we are excited for the opportunity to further our commitment in providing the best sports betting experience across Nevada,” said Jason McCormick, Vice President of Race and Sports Operations.

Known for elevating the sports betting experience, the new STN Sportsbook at Treasure Island will bring new offerings to sports bettors on The Strip, including:

Wagering Enhancements – Bettors will enjoy increased betting options, higher betting limits, an expanded prop betting menu, and a comprehensive selection of betting leagues.

Premium Sportsbook Experiences – Special events will be hosted throughout the year, creating exciting opportunities for sports fans to engage with other bettors.

Vegas’ Favorite Sports Contests – The renowned “Last Man Standing” competitions with $300,000 in prize money, featuring contests for Pro Football, Pro College, and March Hoops

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The new STN Sportsbook at Treasure Island will open on April 29, with additional event programming and offerings to be announced.

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