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SCCG Announces Strategic Partnership with Publishers Clearing House

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SCCG Announces Strategic Partnership with Publishers Clearing House

 

SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Publishers Clearing House (PCH) to explore new social gaming monetization opportunities. This collaboration will leverage PCH’s extensive zero- and first-party consumer database and SCCG’s deep expertise in gaming to drive engagement and revenue growth across social gaming operators.

Founded in 1953, PCH has built a multi-channel digital entertainment platform, blending free-to-play, chance-to-win gaming experiences with a robust direct-to-consumer business model. PCH has awarded over $614 million in prizes, captivating audiences through its famous Prize Patrol and its vast network of web and app-based entertainment properties.

Through this partnership, SCCG will provide advisory and business development services, focusing on monetizing PCH’s massive player base by connecting them with innovative social and Sweepstakes gaming operators. By optimizing first-party data and analytics, SCCG and PCH will create new pathways for engagement and revenue generation in the growing social gaming space.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement. By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”

Ed Leahy, Head of Sales at PCH, said: “We are incredibly excited to partner with SCCG and leverage their unparalleled expertise in gaming and monetization. This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space. We look forward to unlocking new growth potential together.”

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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