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FanDuel Introduces New TV Show and Reinforces Responsible Gaming Initiatives During Problem Gambling Awareness Month

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March is Problem Gambling Awareness Month, and FanDuel, North America’s premier online gaming company, is continuing to build its Responsible Gaming platform through new programming designed to expand access to responsible gaming education. The company is expanding its relationship with Craig Carton to launch “The Comeback with Craig Carton,” a new FanDuel TV show that will focus on problem gambling recovery. FanDuel is also adding new resources to the Trusted Voices: Conversations About Betting program that launched last year. Combined with continued support for non-profit partners, these initiatives continue to raise the visibility of problem gambling resources and responsible gaming education.

“FanDuel remains steadfast in its commitment to leading the industry in responsible gaming, and we are proud to introduce industry-first content and programs designed to destigmatize problem gambling and offer education on responsible play. Our new FanDuel TV show with Craig Carton, expanded Trusted Voices program and investments in education and advocacy are part of our year-round commitment to responsible gaming, and we look forward to continuing to offer innovative products and programs to our customers,” said Cory Fox, SVP of Public Policy and Sustainability at FanDuel.

New Problem Gambling Recovery Show on FanDuel TV

Former NBA player and basketball coach Randy Livingston and his wife, sports agent Anita Smith, are FanDuel responsible gaming ambassadors and recently appeared on the first episode of “The Comeback with Craig Carton,” a new show on FanDuel TV focused on problem gambling recovery and hosted by FanDuel’s responsible gaming ambassador Craig Carton. The show features Carton sitting down with those who have experienced the highs and lows of gambling addiction to amplify their stories, break down the stigma surrounding gambling disorder, raise awareness of support resources for individuals and their families and show that recovery is possible. Livingston and Smith were Carton’s first guests and spoke about their family’s history with problem gambling, including the challenges Livingston faced as a recovered problem gambler and Smith faced as his spouse. The episode is now streaming on YouTube and FanDuel TV+.

Trusted Voices Program Expansion and Promotion

New resources from the Trusted Voices: Conversations About Betting program are coming to ConversationsAboutBetting.com. The updates include new resources for college students, their parents, and university staff, including content from KnowYourPlay.org, co-developed by ROGA in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council. FanDuel launched Trusted Voices with Livingston and Smith last year. The program is designed to equip trusted adults, including parents, guardians, and coaches, with tools and resources to talk to young people about gambling, associated risks, how to recognize warning signs and where to go for support. FanDuel is putting paid support behind the program across radio, digital, social, and digital out of home, with the ad campaign aiming to raise awareness of the risks of underage gambling and equip parents and coaches to have proactive and informed conversations about gambling.

Amplifying Gambling Disorder Screening Day

This year’s Gambling Disorder Screening Day, an effort originally founded by the Cambridge Health Alliance’s Division on Addiction, took place on March 11, and FanDuel partnered with Kindbridge Behavioral Health to empower customers nationwide with resources for informed decision making. FanDuel provided customers with Kindbridge’s free, confidential Gambling Disorder Screener and highlighted the telehealth counseling and support services available through Kindbridge for those seeking help. FanDuel also amplified awareness of the day across its social channels.

Supporting Non-Profit Partnerships

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FanDuel is donating $150,000 to the National Council on Problem Gambling (NCPG) that will further support the NCPG’s Agility Grants program, which is funded by the NFL via the NFL Foundation. This program provides funding to non-profit organizations across the country for problem gambling prevention in areas that currently have no services or to expand existing programming.

“We are grateful to FanDuel for their generous support of the Agility Grants program. As the first national grant initiative dedicated to problem gambling prevention, this funding expands our ability to support community-based programs, strengthening the reach and impact of problem gambling prevention efforts nationwide,” said NCPG board president Susan Sheridan Tucker.

FanDuel will also make an additional $150,000 donation to the International Center for Responsible Gaming (ICRG). The organization is dedicated to helping individuals and families affected by gambling disorder and preventing the onset of gambling problems through high-quality scientific research and evidence-based educational programming. The donation will help fund the creation of a Center of Excellence (COE) focused on advancing research in responsible gambling behaviors. The COE will generate evidence-based insights to help contribute to industry-wide advancements in player protection, engagement strategies, and RG messaging.

“We are proud to partner with FanDuel as we work together to advance critical research that will shape the future of responsible gambling strategies. Support from FanDuel is helping fund a Center of Excellence focused on responsible gaming behaviors, and we look forward to generating evidence-based insights that make a positive impact on communities,” said Arthur Paikowsky, President of ICRG.

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Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards

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Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

  • Marketing Services Supplier
  • Corporate Services Supplier
  • Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
📧 [email protected]
📞 +44 7885 910 472
🌐 www.digital-footprints.co.uk

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LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

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LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

 

The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

  • Unlimited withdrawals

  • 24/7 humanized customer support

  • Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

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ZITRO DIGITAL TO SHOWCASE NEW IGAMING CONTENT AT SBC SUMMIT AMERICAS 2025

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Zitro Digital is set to present its latest digital gaming innovations at the upcoming SBC Summit Americas in Fort Lauderdale, taking place from May 13-15. Visitors to booth #D270 will get a first look at the company’s new products, including the highly anticipated Legendary Sword series.

The Legendary Sword series launches with Avalon, a game adapted from the highly successful land-based title, bringing its proven gameplay to the digital world. In addition, Zitro Digital will showcase its growing portfolio, including Fu Pots Spring, the latest addition to the Fu Pots series, Twist Casino, and Empress, the newest game in the Bashiba Link series. Attendees will also have the chance to explore a variety of digital video bingo and video slot games, all adapted from Zitro’s successful land-based offerings.

 

“We’re excited to launch the Legendary Sword series at SBC Summit Americas,” said José Javier Martí, COO at Zitro Digital. “This expansion into the online market is a natural progression for Zitro Digital as we continue to provide exceptional gaming experiences across all platforms. We look forward to strengthening partnerships, exploring new opportunities, and sharing our progress within the iGaming industry at this event,” concluded José Javier Martí.

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