Latest News
Quick Custom Intelligence Launches Advanced Real-Time Host Management Features

New Enhancements Provide Comprehensive Integration with Casino Management Systems, Dynamic Metrics Adjustments, and Seamless Cross-Platform Communication
Quick Custom Intelligence (QCI), the premier provider of real-time analytics and customer engagement solutions for the gaming and hospitality industries, announced the launch of its latest enhancements to the QCI Platform. These enhancements address industry challenges related to coding and offer management, dynamic host incentive programs, and cross-platform communicationâcapabilities that set QCI apart from their competitors.
Comprehensive Integration with Casino Management Systems for Coding and Offer Management
QCIâs updated platform streamlines the intricate process of coding offers, importing and pushing lists, and integrating directly with casino management systems. By providing robust programmatic interfaces, the platform enables properties to seamlessly manage complex coding requirements and deliver tailored offers to guests in real time. This level of integration and flexibility empowers operators to maximize their campaign performance and guest engagement.
Lynette OâConnell, VP of Customer Success for QCI, commented âWith this enhanced integration, casinos can now execute highly targeted campaigns with greater accuracy and efficiency. By simplifying offer management and streamlining complex coding, weâre empowering operators to maximize guest engagement and ROI.”
Dynamic Metrics Adjustments and Tiering for Host Incentive Programs
Building on QCIâs core principle of real-time customization, the platform now offers advanced functionality to dynamically adjust player metrics and targetsâsuch as theo net freeplay and compsâand reassign goal parameters based on mid-quarter book changes. These new tools enable properties to create adaptive host incentive programs with tiered goals and thresholds, ensuring that every incentive structure remains both profitable and continually optimized. Targets are cascaded down to the player level, giving hosts clear direction on who to engage and how to manage their players effectively.
Nick Salemi, Sr. Customer Engagement Manager for QCI, stated âOne of the biggest compliments I hear about our software is how easy it makes managing host books and their targets. Player development leaders can focus on coaching and developing their teams, knowing the math behind host targets is accurate. If player relationships change, managers can trust that the data and targets will reflect those updates. From a hostâs perspective, my favorite insight to highlight is the relationship between ADT and visit frequency, showing just how valuable each guest and visit truly is.â
Seamless Host Communication and Task Management Across Platforms
Responding to the industry need for a unified host workflow, QCIâs latest enhancements centralize text message tracking, email integration (including Outlook), and real-time task assignments under one intuitive user interface. Hosts and property managers can collaborate more efficiently, gain immediate visibility into host activities, and document performance for comprehensive reportingâfar surpassing capabilities offered by QCI competitors.
Julie Margeson, Sr. Customer Engagement Manage for QCI, explained âCollaboration between Hosts, Slots, and Marketing is transforming how casinos engage with their customers. Slots teams coordinate with Hosts and players when games are added or removed from the floor, Hosts gain visibility into non-redeemers for Marketing campaigns, and Marketing creates targeted campaigns to promote new Slot Floor sectionsâinviting select players to generate excitement around new areas or games. By working together, these teams ensure players stay informed, enhance retention, and deliver a seamless, holistic customer experience rather than addressing isolated aspects of their journey.â
âIn todayâs rapidly evolving gaming environment, operators need agile solutions that bridge all aspects of player developmentâfrom comprehensive coding in IGT to dynamic host management and communications,â said Dr. Ralph Thomas, CEO of Quick Custom Intelligence. âWe are committed to providing these high-level capabilities in a seamless platform so that our partners can maximize their revenue and strengthen player relationships.â
Latest News
Evolution Enters Rhode Island Through Extended Partnership with Ballyâs Corporation

Evolution announced a new partnership agreement with Ballyâs Corporation. The agreement strengthens Bally Casinoâs offering in Rhode Island, with a wide-ranging portfolio of Evolutionâs slot titles, and establishes Evolutionâs footprint in Rhode Island, a key milestone in its US growth strategy.
In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolutionâs entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.
Also, under the terms of the agreement, Evolution has also introduced exclusive Ballyâs branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.
Jacob Claesson, Chief Executive Officer Evolution North America, commented: âThis agreement represents a significant step forward for both Evolution and Ballyâs Corporation. Weâre thrilled to deepen our collaboration with Ballyâs by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.â
Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The âPlay Responsiblyâ tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) â a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps â all in under two minutes.
Key Features:
- Completely anonymous â no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
âWhile our media platforms primarily serve the B2B side of the industry, we know theyâre also visited by players looking for insights and updates. Thatâs why itâs important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.â – ZoltĂĄn TƱndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHERâs gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
Latest News
Evoplay enters Peruâs lottery vertical through a partnership with LoterĂas Torito

Evoplay, the award-winning game development studio, has partnered with LoterĂas Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplayâs most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on LoterĂas Toritoâs platform. Each title has been localised and tailored to meet the lotteryâs regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, LoterĂas Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplayâs instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: âWe are immensely proud to be working with LoterĂas Torito. âI firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.â
JosĂ© Ludeña DĂaz, Director of Operations at LoterĂas Torito, added: âEvoplayâs games are one of a kind. Theyâre innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.â
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