Latest News
Quick Custom Intelligence Launches Advanced Real-Time Host Management Features
New Enhancements Provide Comprehensive Integration with Casino Management Systems, Dynamic Metrics Adjustments, and Seamless Cross-Platform Communication
Quick Custom Intelligence (QCI), the premier provider of real-time analytics and customer engagement solutions for the gaming and hospitality industries, announced the launch of its latest enhancements to the QCI Platform. These enhancements address industry challenges related to coding and offer management, dynamic host incentive programs, and cross-platform communication—capabilities that set QCI apart from their competitors.
Comprehensive Integration with Casino Management Systems for Coding and Offer Management
QCI’s updated platform streamlines the intricate process of coding offers, importing and pushing lists, and integrating directly with casino management systems. By providing robust programmatic interfaces, the platform enables properties to seamlessly manage complex coding requirements and deliver tailored offers to guests in real time. This level of integration and flexibility empowers operators to maximize their campaign performance and guest engagement.
Lynette O’Connell, VP of Customer Success for QCI, commented “With this enhanced integration, casinos can now execute highly targeted campaigns with greater accuracy and efficiency. By simplifying offer management and streamlining complex coding, we’re empowering operators to maximize guest engagement and ROI.”
Dynamic Metrics Adjustments and Tiering for Host Incentive Programs
Building on QCI’s core principle of real-time customization, the platform now offers advanced functionality to dynamically adjust player metrics and targets—such as theo net freeplay and comps—and reassign goal parameters based on mid-quarter book changes. These new tools enable properties to create adaptive host incentive programs with tiered goals and thresholds, ensuring that every incentive structure remains both profitable and continually optimized. Targets are cascaded down to the player level, giving hosts clear direction on who to engage and how to manage their players effectively.
Nick Salemi, Sr. Customer Engagement Manager for QCI, stated “One of the biggest compliments I hear about our software is how easy it makes managing host books and their targets. Player development leaders can focus on coaching and developing their teams, knowing the math behind host targets is accurate. If player relationships change, managers can trust that the data and targets will reflect those updates. From a host’s perspective, my favorite insight to highlight is the relationship between ADT and visit frequency, showing just how valuable each guest and visit truly is.”
Seamless Host Communication and Task Management Across Platforms
Responding to the industry need for a unified host workflow, QCI’s latest enhancements centralize text message tracking, email integration (including Outlook), and real-time task assignments under one intuitive user interface. Hosts and property managers can collaborate more efficiently, gain immediate visibility into host activities, and document performance for comprehensive reporting—far surpassing capabilities offered by QCI competitors.
Julie Margeson, Sr. Customer Engagement Manage for QCI, explained “Collaboration between Hosts, Slots, and Marketing is transforming how casinos engage with their customers. Slots teams coordinate with Hosts and players when games are added or removed from the floor, Hosts gain visibility into non-redeemers for Marketing campaigns, and Marketing creates targeted campaigns to promote new Slot Floor sections—inviting select players to generate excitement around new areas or games. By working together, these teams ensure players stay informed, enhance retention, and deliver a seamless, holistic customer experience rather than addressing isolated aspects of their journey.”
“In today’s rapidly evolving gaming environment, operators need agile solutions that bridge all aspects of player development—from comprehensive coding in IGT to dynamic host management and communications,” said Dr. Ralph Thomas, CEO of Quick Custom Intelligence. “We are committed to providing these high-level capabilities in a seamless platform so that our partners can maximize their revenue and strengthen player relationships.”
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show
Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games
Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
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