DraftKings Renews State Council Funding Program and Expands Responsible Gaming Initiatives
This Problem Gambling Awareness Month (PGAM), DraftKings Inc. is reinforcing its commitment to Responsible Gaming through a series of initiatives and key milestones. The company is renewing its State Council Funding Program to further support nationwide resources, marking the one-year anniversary of its industry-first My Stat Sheet tool, and launching a national Responsible Gaming focused advertising campaign to raise awareness for responsible play.
“At DraftKings, Responsible Gaming is fundamental to our mission, and we are committed to making tools, resources, and education available to all our players to help them play responsibly. Through initiatives like My Stat Sheet, which provides players with their personalized play data, and our new national awareness campaign, we’re reinforcing the importance of responsible play. Additionally, with the renewal of our State Council Funding Program, we’re continuing to support organizations that expand access to resources and education for players, their families, and communities,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings.
State Council Funding Program Renewal
Originally launched in 2022, the DraftKings State Council Funding Program has provided over $2 million to state councils and affiliates of the National Council on Problem Gambling (NCPG) to support educational campaigns, training programs, and resources nationwide. This year, the company will distribute over $500,000 to 34 U.S. state problem gambling councils, including those in states where it does not operate.
A Year of Impact with My Stat Sheet
Launched in 2024, My Stat Sheet—an industry-first feature—offers players personalized insights into their gaming behavior with intuitive charts and data. Just one year after launch, nearly half of all DraftKings players have visited My Stat Sheet, with 13 million unique total visits to date, underscoring its impact in promoting informed gaming and responsible play. Similar to providing consumers screen time or fitness tracking, My Stat Sheet gives DraftKings’ players a detailed view of time spent, deposits, withdrawals, contest participation, wagers, and net wins or losses. Players can review their stats across different timeframes, promoting reflection on their play, and complementing the other tools and resources available in DraftKings’ RG Center.
National Responsible Gaming Advertising Campaign
DraftKings is launching a national Responsible Gaming advertising campaign during Problem Gambling Awareness Month, backed by a commitment of over $10 million to amplify its message and reach a broader audience. Developed with branding support from the NFL and NBA, the ad emphasizes the importance of setting limits and making informed choices. Airing ahead of the NCAA men’s and women’s basketball tournaments, the ad is expected to reach millions of viewers, reinforcing responsible play and promoting sports betting as entertainment strictly for adults.
