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Context Networks Expands into Gaming Route Operations with PlayerPerks Loyalty and Advertising Network

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Context Networks Inc., the leader in contextual digital advertising for gaming environments, announced the launch of its advanced advertising and loyalty network, featuring PlayerPerks, tailored for gaming route operations. This marks a significant breakthrough in the distributed gaming sector, enabling operators to unlock new revenue streams while enhancing player engagement through PlayerPerks personalized, machine-level branding, rewards, and loyalty incentives.

By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. The system integrates seamlessly with existing gaming infrastructure, allowing operators and venues to immediately generate new advertising revenue and increase player retention through the PlayerPerks loyalty program.

Gaming route operators—who manage and service a network of electronic gaming devices such as video poker, slot machines, and other gambling terminals in convenience stores, bars, restaurants, and entertainment venues—represent a fast-growing segment of the gaming industry.

In November, Context Networks successfully launched their Contextual Promotions Media Network (CPMN) in Wisconsin with River City Amusements, specializing in providing casino-style gaming experiences for non-casino venues, marking the first deployment into a route operator environment. The CPMN allows operators to integrate premium digital ads directly into digital gaming machines, leveraging data intelligence to track player behavior. Advertisers can reconnect with players via mobile and Connected TV (CTV) even after they leave the casino, creating a seamless, omnichannel brand experience that enhances engagement and monetization opportunities.

The initial pilot deployment has demonstrated the platform’s ability to drive significant value for both operators and hosting venues by:

• Generating premium advertising revenue, with CPM rates exceeding $20

• Delivering over 5 billion targeted impressions annually at full-scale deployment

• Enabling machine-level personalization with contextually relevant ads and promotions

• Boosting player retention and venue traffic through the PlayerPerks loyalty program

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• Providing detailed analytics and reporting, empowering operators and advertisers with data-driven insights

“Route operators now have a powerful new way to maximize revenue and player engagement without costly upgrades or complex integrations. Our platform seamlessly integrates with existing gaming machines, delivering high-value advertising revenue and machine-level personalization that keeps players engaged and coming back. Context Networks is redefining distributed gaming, enabling route operators and venue partners to unlock new revenue streams and loyalty-driven growth with ease,” Matthew Olden, CEO of Context Networks, said.

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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Industry News

VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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