Wyzia, the pioneering Canadian online payment solutions provider for regulated markets, is celebrating the renewal of its highly successful ongoing partnership with Betty, Ontario’s premier online slots casino.

This partnership, which began in 2023, is key to Wyzia’s expansion across North America. It supports players of Betty, an online casino catering to female players whose business is supported by Wyzia’s innovative, secure, and robust payment management solutions.

Wyzia is at the forefront of Canada’s fintech landscape, pioneering seamless online payment solutions for regulated markets. Its innovative platform connects merchants directly to all Canadian financial institutions, simplifying transactions and empowering businesses with reliable, efficient financial tools.

“We’re thrilled to celebrate a year of working with Betty with the renewal of our agreement,” said Guy Fietz, Group CEO at Wyzia. “Our collaboration has not only expanded our reach but enhanced the payment experience for Betty’s growing community of players.

“We look forward to continuing this successful collaboration and driving further innovation in the online gaming industry.”

Betty is the only platform created specifically for Ontario slot players. In 2024, Betty has enjoyed unprecedented growth, with a tenfold increase in net revenue since January and over 1000% growth in active players across Ontario.

By fostering a fun, safe, and supportive environment, Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty focuses on transparency, community-based play, and gamification of the traditional slot experience.

This player-focused model has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.

Additionally, Betty automatically processes 99% of withdrawals, so players quickly receive their funds, a crucial benefit for online slot players.

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“Our partnership with Wyzia has been instrumental in providing our players with a seamless, fast, and secure payment experience,” said Chavdar Dimitrov, Founder and CEO at Betty. “We are excited about the growth we’ve achieved together and are committed to delivering even better services to our community in the future.”

Aaron Mollura has become the Director of Marketing & Promotions at the recently opened Seminole Brighton Bay Hotel & Casino.

Mollura will be looking to establish the new resort as the premier entertainment destination in South Central Florida, while attracting guests from both coasts of the state.

“Aaron has extensive experience in the casino industry, so we’re happy he’s joined the team. He’s going to be a tremendous asset going forward,” said General Manager Marty Johns.

Mollura started his casino career in 2004 at Seminole Hard Rock Hotel & Casino Tampa in the Players Club. After a stint as Player Development Manager (he oversaw all casino hosts), he transferred to the former Hard Rock Rocksino in Northfield, Ohio where he was the Director of Marketing. He helped make it the number one property in Ohio.

In 2017, Mollura moved to the Hollywood Casino in Baton Rouge, Louisiana where he held the positions of Vice President of Marketing and Vice President of Food & Beverage. He oversaw the property’s sale and its construction expansion from a riverboat to a fully land based casino.

Three years ago, Mollura relocated back to Cape Coral, Florida and worked as Vice President of Marketing for a consortium of 38 home service repair providers around the country.

“I knew I missed the casino industry, so when I saw the opportunity at Seminole Brighton Bay Hotel & Casino, I just had to pursue it. It’s an exciting time for sure,” said Mollura.

GingaBet, a bookmaker licensed to operate in Brazil, has become the new master sponsor of Ponte Preta. The agreement guarantees the brand’s exposure on the most prominent part of the Campinas club’s uniform for one year.

“Contributing to the development of such a traditional club as Ponte Preta is a source of pride for us. We are extremely happy to have reached this agreement and are certain that it will be very positive for everyone involved. We thank the club for their trust and are confident that we will follow a path of achievements together,” André Baldavira, head of marketing at GingaBet, said.

“With this new partnership, we have increased our revenue from sponsorships, which puts our club in a position to always seek new heights. For us at Ponte Preta, it is a great honor to have GingaBet as a partner,” Marco Antonio Eberlin, President of Ponte Preta, said.

The company will also have the right to display the company logo on backdrops, signs at the training center, signs at the Moisés Lucarelli Stadium, posts on the club’s official social networks, activations during game breaks, actions with the team’s fans, among other spaces.

The contract was signed by Wolff Sports, a sports marketing agency that has already moved more than R$800 million in commercial agreements and signed sponsorships with 108 national and international football clubs.

“We have a long history of sponsorship with Ponte Preta, with over 30 agreements, including a master sponsorship in 2007. After 18 years, it is a great pleasure to sign a new master sponsorship agreement. We thank GingaBet for trusting in our work, we are going all out,” Fábio Wolff, managing partner of Wolff Sports and columnist for MKTEsportivo, said.