Flows powers Light & Wonder’s player engagement in Michigan launch

Flows’ no-code automation platform has powered the launch of Light & Wonder’s player engagement product line in Michigan, featuring the rollout of WONDER DROPS™ a versatile marketing jackpot solution now ready for global expansion.

The Wonder Drops system allows operators to offer progressive or static cash prizes, easily added to any game in Light & Wonder’s network. With limitless configuration options, Wonder Drops boosts game visibility and performance. This customizable, widget-based solution can be fully managed by operators, delivering a personalised way to captivate and engage players like never before.

This launch in Michigan is a key milestone for Flows and Light & Wonder, expanding Flows’ presence and impact in the US market. Beyond Wonder Drops, the collaboration extends to a suite of player engagement tools including Free Rounds and Multiplayer Games, and more on the way, with tournaments and daily free games. Through this integration, Flows is redefining player engagement, helping operators quickly bring new experiences to market.

James King, CEO of Flows, said: “This launch of Light & Wonder’s marketing jackpots with a leading casino operator is a proud moment for Flows, highlighting the flexibility and strength of our platform. It demonstrates how our technology empowers clients to innovate quickly and effectively. We’re excited to expand these capabilities into new markets and continue supporting our clients’ success.”