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Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment
Bragg Gaming Group has announced a technology platform and exclusive games development partnership with Caesars Entertainment for the US and Canada markets.
The new partnership elevates Bragg’s relationship with Caesars from a content supplier to a technology partner, showcasing the value of Bragg’s advanced iGaming technology and content development expertise.
This partnership is projected to help drive double-digit growth in both Bragg’s revenue and profitability in 2025, particularly in North America—a key strategic focus for Bragg’s expansion efforts in 2025. Additionally, the agreement will accelerate growth in Bragg’s exclusive content revenue, enhancing a balanced and margin-accretive product mix.
The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Bragg’s Fuze player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots and AI-powered game recommendation engines.
Bragg, in collaboration with Caesars’ newly formed in-house games studio team, will initially develop a number of online casino games for Caesars’ digital platforms. The partnership will also create a delivery platform for Caesars’ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, and Pennsylvania in the US, as well as in Ontario in Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said: “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
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INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is proud to announce the highly anticipated rollout of its online and mobile slot games catalogue in Brazil throughout January 2025.
This strategic launch comes as Brazil’s gaming market enters an exciting new era of regulation. Players in the region will soon have access to Inspired’s globally celebrated titles, including chart-topping hits such as the classic gold-themed slot, Gold Cash Free Spins™, the iconic Cops ‘n’ Robbers Big Money™, and fan favorite titles such as Big Piggy Bank™, Golden Winner™, and Big Fishing Fortune™.
Adding to the excitement, Inspired will also debut its latest creations, including Kong Wonder Wilds™, Happy Fortune Dragon™, Electric Rocks™, and the record-breaking Wolf It Up!™. This mix of proven hits and fresh content promises to captivate the Brazilian iGaming audience.
Sebastian Nogues, Head of Business Development of Brazil Interactive at Inspired, said: “We are thrilled to bring a portfolio of our most coveted titles to Brazil. Given the strength of our content and the potential of this dynamic market, we anticipate a fantastic response from operators and players alike.”
Claire Osborne, VP of Interactive at Inspired, said: “Inspired’s launch in Brazil underscores our commitment to expanding our Interactive footprint in regulated markets worldwide, to deliver high-quality, engaging entertainment to new audiences. We are excited about the future of Brazil and look forward to launching even more great games throughout the rest of the year.”
Inspired aims to continue setting new benchmarks for iGaming innovations globally in 2025, delivering exceptional entertainment experiences in Brazil.
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Circa Sports’ Record-breaking Football Contests Award Over $20.2M in Payouts
Las Vegas sports betting venture Circa Sports awarded $20,266,000 in prizes to the winners of its professional football contests, Circa Survivor and Circa Million VI.
Highlights of the winnings included the largest Circa Survivor pool in contest history of $14.26 million. This was split equally among C3 Picks, DREAM STAKES, MEATBALL BROTHERS, PUMBAPACK9, TY1823, VODKA JOHNNY, WHATEVERYALLWANT, and Whiskey Business. The $1 million Circa Million VI prize went to Team BP. The winners came all over North America, including Las Vegas, Henderson, California, Arizona, Indiana, Maine, Virginia, Ohio, Texas, Florida, New York, Michigan, and Canada.
“Betting history was made this week. This season of the Circa Sports contests was our biggest one yet and a true fight to the finish. Each year, the best part of Circa Survivor and Circa Million is the bond we form with the contestants, and we love their commitment and enthusiasm for every step of the season. Congratulations to all the winners,” said Derek Stevens, CEO of Circa Sports.
Circa Survivor 2024/2025 returned with a no-rake payout of $10 million guaranteed for the last entry standing, with additional funds added because entries exceeded. The contest consisted of up to 20 legs throughout the year, one for every week of the football season plus two special weeks. Each week, participants had to choose a team to win straight up, but the player could not pick the same team twice for the duration of the season. Thanksgiving/Black Friday and Christmas Day were each considered their own weeks. Entries were eliminated by selecting a team that subsequently lost or tied its game that week.
Circa Million VI boasts 126 different ways to win throughout the season with $6 million in total prizes. First place overall was awarded $1 million and a coveted Circa Sports blue jacket while the remaining prize pool was allocated amongst places two through 100, the quarterly top five and booby prize winners. Each player made five picks against the spread each week. One point was awarded for each correct selection and one-half point for each push.
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PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
PENN Entertainment Inc. announced that its wholly-owned subsidiary PENN Sports Interactive LLC has entered into a long-term partnership with Monumental Sports & Entertainment (MSE). Under the multi-channel agreement, and subject to regulatory approvals, PENN secures online market access for ESPN BET in Washington D.C., and ESPN BET also becomes a sports betting partner of Monumental and its teams, including the Washington Capitals (NHL), Washington Wizards (NBA), and Washington Mystics (WNBA).
“We are thrilled to join forces with PENN Entertainment and align with ESPN BET, a leading brand across the sports and entertainment landscape. This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN BET’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE.
“We are proud to partner with Monumental Sports and its teams to unite the energy of D.C. sports with our world-class platform. This deal expands our footprint in the region, further connecting ESPN BET with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards and Mystics positions ESPN BET at the center of the action where sports, technology, and fan experience converge,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.
As part of the agreement, ESPN BET will work closely with MSE to enhance the fan experience through a multi-channel, integrated marketing partnership. The collaboration will include prominent in-arena and media components, including features in Capitals and Wizards game broadcasts on Monumental Sports Network (MNMT). In addition to custom broadcast integrations, the partnership provides:
• IP Rights for MSE, Capitals, Wizards, and Mystics for both ESPN BET and Hollywood Casino at Charles Town Races
• In-Arena and TV-Visible Signage
• Out-of-Home Advertising
• Commercial Schedule across Monumental Sports Network
• Unique Hospitality and Experiences
Both MSE and PENN support the American Gaming Association’s “Have A Game Plan. Bet Responsibly” campaign, designed to ensure fans remain educated and equipped with tools to enjoy gaming in a responsible manner. MSE has dedicated a variety of assets and resources to promoting responsible gaming including media coverage on MSE’s efforts, organic and amplified social media posts across all MSE social channels and in-arena digital displays, and commercials to consistently message fans outside the arena, on concourses, near concession areas, and in the center hung and ribbon boards while fans are in their seats.
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