FanDuel Expands Suite of Responsible Gaming Tools with Introduction of My Spend
FanDuel, North America’s premier online gaming company, announced the introduction of My Spend, a new personalized responsible gaming dashboard designed to help customers track spending patterns and manage their budget. Customers can view personal stats related to their engagement with FanDuel, including amount deposited and net winnings over the last seven days, four weeks, or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. The tool was developed based on internal and external research demonstrating players’ interest in personalized activity insights and a deeper understanding of their own behavior.
FanDuel is supporting the launch of My Spend with a new advertising campaign that encourages customers to engage with the dashboard and stay on track with spending and budget habits. The new spot will air in both English and Spanish across television, digital and paid social and can be viewed here.
“FanDuel believes our customers should always have a budget and plan in mind when they engage with our products, and we are thrilled to introduce My Spend to help customers track their spending and manage their play. As we look to continuously raise the standard for what it means to be a responsible operator, we look forward to continuing to bring new and innovative ways support our customers,” said Alison Kutler, Vice President of Responsible Gaming and Community Impact at FanDuel.
