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ProntoPaga Transforms its Operating Model in Brazil to Ensure Risk-Free Transactions
ProntoPaga, a leading payment solutions company in Latin America, announces a key transformation in its operating model for the Brazilian market.
By implementing a new model as a Technology Service Provider (TSP), ProntoPaga is setting an important milestone in the evolution of the payments industry in Brazil for the new regulated online betting market, generating a positive impact on transparency and security for operators.
This implementation takes place in a key context for the gambling sector in Brazil, where the market regulation is undergoing modifications. The new legislation, which will take effect on January 1, 2025, aims to increase control over gaming operators’ transactions, a sector that has been affected in previous years by irregular practices and tax fraud. In this scenario, ProntoPaga takes the initiative to operate under a model that ensures operators more security in the administration of their funds.
Operating Model: Payment Facilitator without Money Handling
Under the TSP structure, ProntoPaga does not manage funds in their own accounts in Brazil, instead, operatorâs funds will always be in bank accounts in their own names. These accounts are opened in 3 banks, with mandates that allow these openings to be frictionless. ProntoPaga will act as a facilitator, providing its technology to process transactions securely, efficiently, and without risk.
Technology for Zero-Risk, Maximum Transparency Transactions
With a robust technological infrastructure, ProntoPaga is responsible for “routing” transactions intelligently from the operators’ accounts to banking entities, completing transactions without directly accessing the operator’s funds. This process offers operators a transparent, secure, and risk-free experience in the Brazilian market, since their funds are always intact and not mixed in bank accounts with other operatorâs funds.
Trust in an Evolving Market
ProntoPaga’s adoption of the TSP model in Brazil responds to the need to adapt to a more regulated Brazilian market, where bad practices created significant irregularities. Before the new legislation, cases of tax fraud and other offenses tarnished the reputation of certain PSPs, leaving operators and clients exposed to unnecessary risks. This migration to a TSP model guarantees a clear separation between operators’ finances and payment processing, ensuring strict regulatory compliance and eliminating any risk associated with fund management. ProntoPaga will continue strengthening its presence in the region, providing cutting-edge technology that supports the evolution of payment markets and financial regulation.
Certifications and Regulations
ProntoPaga holds international certifications that guarantee the security, transparency, and reliability of its operations. Among these are PCI DSS (Payment Card Industry Data Security Standard) and ISO 27001 certifications, which validate and ensure that transactions are protected against fraud and cybersecurity threats. The company also holds certifications related to compliance and anti-money laundering (AML) and other regulations that govern and support the regulatory compliance of its operations in the countries where it operates. This is essential to provide security to its clients and partners, especially in markets with strict regulations like Brazil. These certifications, in addition to its advanced encryption and authentication technologies, reinforce its commitment to integrity and trust in each transaction in the markets where it operates.
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1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America
1/ST, North Americaâs preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdomâs leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.
This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourseâs world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.
The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.
Additionally, the winner of this yearâs ÂŁ1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.
This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures â while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: âThanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We canât wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
âThese reciprocal pathways mark the latest strides in 1/STâs bid to broaden the appeal and international participation in the worldâs major races. Weâve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!â
Edward Arkell, Director of Racing at Goodwood Racecourse, added: âWe are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.
âThis partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.â
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Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.
“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.
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ALT Sports Data and X Games Announce Global Partnership Ahead of X Games Aspen 2025
ALT Sports Data Inc., the San Diego-based leader in trading and consumer data for action, motor, alternative, and emerging sports, announced a landmark partnership with X Games, the leading action sports competition for 30 years. This collaboration will enable regulated sports betting on X Games tentpole events.
For the first time in X Games history, fans around the world can engage with their favorite athletes and competitions by having a stake in the outcome through regulated sports wagering. Leveraging exclusive access to official X Games data, ALT Sports Data will provide a diverse range of traditional bets and prop wagers, designed to deepen fan engagement and extend the global appeal of the worldâs most iconic action sports platform.
âThis partnership represents a significant step forward in our mission to redefine fan engagement in some of the worldâs most engaging and exciting sports. X Games is the most iconic brand within the action sports community, and we are excited to bring innovative betting markets to their passionate fan base. By integrating sports betting, we aim to create deeper connections, attract new audiences, and drive the continued growth,â said Todd Ballard, Co-Founder and CMO of ALT Sports Data.
X Games has seen significant audience growth in the past 12 months, including 113% growth in streaming audiences and 2.4 million new social followers showcasing the continued fan interest and engagement in X Games.
In 2026, X Games will introduce an innovative global, team-based format and additional events around the globe. Backed by MSP Sports Capital (MSP), a Najafi Cos. portfolio company, the X Games League (XGL) will provide a year-round international competition calendar for X Games that will enable athletes to earn compensation beyond the $2.4 million already awarded through existing prize purses.
âThe passion fans have for their favorite action sports stars rivals that of any other sport. At X Games, weâre committed to creating innovative ways for fans to express and deepen that passion. Our partnership with ALT Sports marks an exciting step forward, giving the action sports community a new way to engage with their favorite athletes and events through sports bettingâa feature that has been integral to other professional sports,â said Jeremy Bloom, CEO of X Games.
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