Latest News
Phyllyp Sedicias: Localisation will define the market leaders in Brazil

Localisation has become somewhat of a buzzword across the iGaming industry as of late. But for Phyllyp Sedicias, Country Director for Brazil at WA.Technology, localisation will be the key battleground for operators looking to stand out from the crowd in Brazil.
Brazil has, without a doubt, become one of the most exciting territories for gambling companies to expand their international footprint. And itâs easy to see why.
Boasting a population of more than 212 million people, combined with high rates of mobile and internet adoption and a strong cultural acceptance of gambling, itâs safe to say that the jewel in LatAmâs crown presents a shining opportunity.
With the regulated market expected to officially launch on 1 January, questions are starting to arise over player behaviours, trends, and how best to cater to the unique requirements of this market. Weâre here to solve that.
From the types of products you offer to the way in which you engage with bettors, there are plenty of considerations that must be made before taking your first steps into this nascent market. If you want to make the best possible first impressions with players â you need unmatched personalisation and expertise. This is where knowledge of the local market and a strong B2B platform provider comes in handy â and itâs what weâre ready to be the best at as Brazil goes live.
Local knowledge
In short, WA.Technology prides itself on being one of the few B2B gambling providers with extensive local expertise in the Brazilian market. We have a team of more than 50 people based out of our two offices in Recife, all of whom have considerable experience in the iGaming space.
Among our team leaders in Brazil is our Director of Regulatory Affairs, who supports us in staying one step ahead of any legislative developments. In fact, weâre one of the few providers with a director dedicated solely to navigating Brazilian regulation, which puts us in an incredibly strong position to support our partners looking to enter this burgeoning market.
Having boots on the ground has a number of benefits. It gives us first-hand experience of the pain points and challenges that our partners might face, giving us a unique insight into how to adapt our product suite accordingly.
To give you an example, the topic of payment methods is one that many operators speak to us about. And our advice? Go local!
For those who have been following the Brazilian market closely, you might be aware of the growing popularity of Pix. Created by Banco Central do Brasil, Pix is an instant payment ecosystem that enables players to send or receive payment transfers via their mobile device in a matter of seconds.
In recent years, it has become the payment method of choice for many Brazilians, with many favouring this over more traditional e-wallets and other digital payment methods. So, for gambling operators, integrating Pix into your platform is no longer a convenience â itâs a necessity.
As a platform provider, we see potential in offering a localised, mobile-friendly solution incorporating local payment methods and innovations specific to that market. For us, this is what sets us apart from other providers on the market.
We have been tapping into our teamâs extensive expertise in the iGaming experience, especially in the LatAm market, and working hard to bring that knowledge and expertise to operators across Brazil.
Weâre not just localising payments, either. Localisation has shaped every element of our platform. At WA.Technology, we offer custom solutions that meet each customer’s specific needs. We want to avoid the âcarte blancheâ approach that you sometimes see from big-brand providers; instead, each of our solutions is tailored to the unique requirements of our operators. This is an area we excel at better than anyone else, and itâs fast making us the partner of choice for the regulated market.
What we offer is designed to make brands the best they can be. For those looking to enter Brazil, we have specifically adapted our portfolio to include products centred around popular verticals, such as sports, plus solutions that help operators drive acquisition and retention. These two areas will be major battlegrounds as more companies flood the market.
Having established solid partnerships with eight leading local operators already, WA.Technology has been working closely with our partners to understand the key player trends and products that can help operators scale their business within the Brazilian market. If you want the best, weâre here to deliver.
Driving acquisition
So, what do you need to stand out as an operator brand? With influencer marketing now off the table in Brazil following the governmentâs recent ban on X, formerly known as Twitter, you will need to focus your attention on affiliate marketing. However, navigating the world of affiliation can sound quite tricky from the outset.
Developed specifically for the Brazilian iGaming market, our WA.Affiliates solution will be particularly crucial for operators looking to gain an edge over the competition, and itâs easily the best available.
Equipped with affiliate tracking software, performance updates, and an integrated wallet, we firmly believe this will boost operatorsâ capabilities to interact with new players and enable sportsbooks and casinos to optimise their performance and drive long-term growth.
For many operators looking to enter Brazil, it might be an easy option to simply roll out a standard sportsbook or casino platform that offers a range of markets. This sounds great from the outset, but it will make it incredibly difficult to stand out from the floods of other operators offering similar, if not identical, products.
Of course, it goes without saying that Brazil is known for its inherent love of sports. You just have to look at the support for football teams across the country to see this in action. However, the challenge with traditional sports is that they are subject to rigid calendars, with only a handful of games taking place each week. As a result, players must wait several hours, if not days or weeks, between fixtures to place a bet. For operators, this makes it very difficult to maintain a strong engagement with sports bettors. Itâs all about instant entertainment, and weâre here to deliver.
Again, itâs all about localisation â and WA.Technology is the solution to this problem. Specifically designed for bettors to test their sporting knowledge in a fun, engaging environment, WA.Fantasy is a tried and tested acquisition tool for both sportsbooks and casinos to cross-sell fantasy games to players and boost engagement and retention.
Featuring a range of Fantasy Sports, PickâEm Player Props, and free-to-play predictor games, all designed for Brazil, WA.Fantasy gives players the chance to create teams, leagues, and private contests to add an additional element of competition and gamification to their gambling experience.
What next for Brazil?
While we still await further news on how the Brazilian market will pan out, one thing is for certain: WA.Technology is here to support our partners during every step of their expansion journey – especially if theyâre serious about becoming an industry leader.
Our full spectrum of iGaming solutions puts us in an unmatched position to capitalise on the growth opportunities that the Brazilian market presents and enables us to drive our partnersâ businesses to new heights as the region continues to evolve. Weâre here to make our big brand partners the best out there, and if youâre serious about being the best, make sure to give us a call.
Latest News
Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM

EGT Digital is pleased to announce that Andres Troelsen has joined the companyâs team. Effective from 01 August, he takes on the position of Regional Sales Director iGaming for the LATAM region.
Mr. Troelsen holds a degree in Business Administration and Management from the prestigious Universidad de Palermo in Buenos Aires. He brings business experience with a strong focus on the gaming sector, most recently serving as Commercial Director LATAM at Belatra. Earlier in his career, he held leadership roles across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Throughout his career, he has consistently delivered strong results, significantly enhancing company performance and helping position those organizations among the leaders in their respective industries.
âI am happy that EGT Digital is giving me this opportunity,â said Mr. Troelsen. âIt will be a challenge for me to further increase the brandâs presence in a highly competitive region such as Latin America. I believe that I will successfully cope with the task thanks to my extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. Adding to this the fact that the companyâs innovative developments already have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, I am confident that we will very quickly position EGT Digital as a top-tier player in LATAM.â
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also expressed her positive expectations regarding the appointment: “Latin America holds enormous potential for our products, which makes it a region of strategic importance for EGT Digital. Andres Troelsen is the ideal choice, with the skills and leadership needed to achieve our ambitious goals.”
Latest News
ACR POKER INJECTS DAILY DOSE OF THRILL INTO TOURNAMENT SCHEDULE WITH LAUNCH OF DAILY MYSTERY BOUNTY EVENTS

Monster top bounty of 10% of the total prize pool up for grabs starting this weekend
ACR Poker today announced the addition of Daily Mystery Bounty events to its tournament lineup starting this Sunday, August 3rd, delivering unmatched entertainment, thrilling action, and big wins to the tables.
Daily Mystery Bounty tournaments turn traditional bounty formats on their head. Once players are in the money, instead of receiving a fixed reward for eliminating an opponent, players receive a Mystery Bounty Chest revealing a mystery reward, with the top bounty prize being 10% of the total prize pool.
âMystery Bounties are just pure fun,â said ACR Pro Chris Moneymaker. âYou never know what youâre going to get when you knock someone out, it could be some random treasure or a monster bounty that flips your whole tournament. With same-day events, fast action and bounty madness on your daily calendar, it keeps the adrenaline going and makes every hand way more exciting.â
The Daily Mystery Bounty schedule features a range of tourneys and buy-ins, with highlights including the $250K GTD Sunday Funday ($215 buy-in), the $150K GTD Major Mash Up ($66 buy-in), and the $100K GTD Moormanâs Mayhem ($630 buy-in). Starting this Sunday, players can log into the ACR Poker client, open the Tournaments tab, and find the full lineup of Daily Mystery Bounty events in the regular schedule under upcoming events.
And donât forget, the Mystery Bounty madness continues in ACR Pokerâs massive Dual Venom tournaments taking place from Sunday, August 10th to Tuesday, August 26th. Not only are the $2,650 buy-in tourneys offering huge guarantees of $8 million in the NHL event and $2 million in the PLO event, but there are massive bounties on the table for those who knock out their competitors.
In the Venom NLH, eliminating just one opponent could earn a player the top bounty prize of $500,000. While in the Venom PLO, which ties ACR Pokerâs biggest Omaha tourney ever, thereâs a juicy $200,000 bounty for the taking. And thatâs not all, every knockout in both tourneys earns players a minimum bounty of at least $5,000.
For full details about the Daily Mystery Bounty tournaments or to find out more about the Dual Mystery Bounty Venoms, visit ACRPoker.eu.
Latest News
AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling

As gaming regulators, state Attorneys General, and state legislatures continue to scrutinize the business practices of online âsweepstakesâ casinos, new research shows that consumers overwhelmingly use these platforms to gamble â and that sweepstakes operators are heavily targeting players in key states. By exploiting loopholes in the law, these operations undermine the integrity of the legal, regulated gaming marketplace.
According to Sensor Tower data compiled by the American Gaming Association (AGA), half of all online, real-money casino advertisements seen by consumers in early 2025 promoted offshore âsweepstakesâ casinos. The data shows these unregulated operators concentrate their advertising in populous states.
âThese operators present themselves like legal, regulated platforms â but they operate outside the law and regulation. There are few if any responsible gaming tools, no regulatory oversight, and no consumer protections. Itâs a dangerous subterfuge that puts players at real risk,â said AGA Vice President of Government Relations, Tres York.
Despite operating outside the regulated gaming market, âsweepstakesâ casinos are widely perceived by players as gambling platforms, with 68% of users saying their primary reason for playing is to win real money. This confusion is no accident â many of these sites mimic the look, feel, and language of legal operators, blurring the line for consumers and reinforcing the need for clearer enforcement and public education.
Key findings include:
⢠90% of sweepstakes casino users consider the activity to be gambling.
⢠69% describe sweepstakes casinos as places to wager real money.
⢠80% of sweepstakes players spend monthly, and nearly half spend weekly, without the safety nets offered by regulated operators.
The number of monthly sweepstakes casino players is twice as high in states lacking sweepstakes prohibitions.
âSweepstakesâ casinos aggressively market on popular digital platforms throughout the country. Legal, regulated gaming operators, by contrast, advertise responsibly in legal states where consumer protections and regulatory oversight are in place.
âThe data is clear. Consumers see right through the âsweepstakesâ casino facade and theyâre calling it what it is: gambling. We look forward to policymakers continuing to enforce their laws and create clarity through new policy measures to protect their residents,â added York.
-
Compliance Updates7 days ago
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires
-
Latest News7 days ago
Sportradar Launches AI-Driven âBettor Senseâ to Support Responsible Gambling
-
Latest News5 days ago
Evolution and PokerStars Extend Partnership in North America
-
Latest News6 days ago
CyberArena Officially Rebrands from 188BET to taptap
-
Latest News6 days ago
Zenith offers LatAm unbeatable rates for PGSoft games
-
Interviews5 days ago
Getting to know Dreidel
-
Latest News5 days ago
OpticOdds Partners with Rimble to Launch Esports & Cricket Data
-
Latest News5 days ago
Stake joins Trinbago Knight Riders as official title partner