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Phyllyp Sedicias: Localisation will define the market leaders in Brazil
Localisation has become somewhat of a buzzword across the iGaming industry as of late. But for Phyllyp Sedicias, Country Director for Brazil at WA.Technology, localisation will be the key battleground for operators looking to stand out from the crowd in Brazil.
Brazil has, without a doubt, become one of the most exciting territories for gambling companies to expand their international footprint. And it’s easy to see why.
Boasting a population of more than 212 million people, combined with high rates of mobile and internet adoption and a strong cultural acceptance of gambling, it’s safe to say that the jewel in LatAm’s crown presents a shining opportunity.
With the regulated market expected to officially launch on 1 January, questions are starting to arise over player behaviours, trends, and how best to cater to the unique requirements of this market. We’re here to solve that.
From the types of products you offer to the way in which you engage with bettors, there are plenty of considerations that must be made before taking your first steps into this nascent market. If you want to make the best possible first impressions with players – you need unmatched personalisation and expertise. This is where knowledge of the local market and a strong B2B platform provider comes in handy – and it’s what we’re ready to be the best at as Brazil goes live.
Local knowledge
In short, WA.Technology prides itself on being one of the few B2B gambling providers with extensive local expertise in the Brazilian market. We have a team of more than 50 people based out of our two offices in Recife, all of whom have considerable experience in the iGaming space.
Among our team leaders in Brazil is our Director of Regulatory Affairs, who supports us in staying one step ahead of any legislative developments. In fact, we’re one of the few providers with a director dedicated solely to navigating Brazilian regulation, which puts us in an incredibly strong position to support our partners looking to enter this burgeoning market.
Having boots on the ground has a number of benefits. It gives us first-hand experience of the pain points and challenges that our partners might face, giving us a unique insight into how to adapt our product suite accordingly.
To give you an example, the topic of payment methods is one that many operators speak to us about. And our advice? Go local!
For those who have been following the Brazilian market closely, you might be aware of the growing popularity of Pix. Created by Banco Central do Brasil, Pix is an instant payment ecosystem that enables players to send or receive payment transfers via their mobile device in a matter of seconds.
In recent years, it has become the payment method of choice for many Brazilians, with many favouring this over more traditional e-wallets and other digital payment methods. So, for gambling operators, integrating Pix into your platform is no longer a convenience – it’s a necessity.
As a platform provider, we see potential in offering a localised, mobile-friendly solution incorporating local payment methods and innovations specific to that market. For us, this is what sets us apart from other providers on the market.
We have been tapping into our team’s extensive expertise in the iGaming experience, especially in the LatAm market, and working hard to bring that knowledge and expertise to operators across Brazil.
We’re not just localising payments, either. Localisation has shaped every element of our platform. At WA.Technology, we offer custom solutions that meet each customer’s specific needs. We want to avoid the “carte blanche” approach that you sometimes see from big-brand providers; instead, each of our solutions is tailored to the unique requirements of our operators. This is an area we excel at better than anyone else, and it’s fast making us the partner of choice for the regulated market.
What we offer is designed to make brands the best they can be. For those looking to enter Brazil, we have specifically adapted our portfolio to include products centred around popular verticals, such as sports, plus solutions that help operators drive acquisition and retention. These two areas will be major battlegrounds as more companies flood the market.
Having established solid partnerships with eight leading local operators already, WA.Technology has been working closely with our partners to understand the key player trends and products that can help operators scale their business within the Brazilian market. If you want the best, we’re here to deliver.
Driving acquisition
So, what do you need to stand out as an operator brand? With influencer marketing now off the table in Brazil following the government’s recent ban on X, formerly known as Twitter, you will need to focus your attention on affiliate marketing. However, navigating the world of affiliation can sound quite tricky from the outset.
Developed specifically for the Brazilian iGaming market, our WA.Affiliates solution will be particularly crucial for operators looking to gain an edge over the competition, and it’s easily the best available.
Equipped with affiliate tracking software, performance updates, and an integrated wallet, we firmly believe this will boost operators’ capabilities to interact with new players and enable sportsbooks and casinos to optimise their performance and drive long-term growth.
For many operators looking to enter Brazil, it might be an easy option to simply roll out a standard sportsbook or casino platform that offers a range of markets. This sounds great from the outset, but it will make it incredibly difficult to stand out from the floods of other operators offering similar, if not identical, products.
Of course, it goes without saying that Brazil is known for its inherent love of sports. You just have to look at the support for football teams across the country to see this in action. However, the challenge with traditional sports is that they are subject to rigid calendars, with only a handful of games taking place each week. As a result, players must wait several hours, if not days or weeks, between fixtures to place a bet. For operators, this makes it very difficult to maintain a strong engagement with sports bettors. It’s all about instant entertainment, and we’re here to deliver.
Again, it’s all about localisation – and WA.Technology is the solution to this problem. Specifically designed for bettors to test their sporting knowledge in a fun, engaging environment, WA.Fantasy is a tried and tested acquisition tool for both sportsbooks and casinos to cross-sell fantasy games to players and boost engagement and retention.
Featuring a range of Fantasy Sports, Pick’Em Player Props, and free-to-play predictor games, all designed for Brazil, WA.Fantasy gives players the chance to create teams, leagues, and private contests to add an additional element of competition and gamification to their gambling experience.
What next for Brazil?
While we still await further news on how the Brazilian market will pan out, one thing is for certain: WA.Technology is here to support our partners during every step of their expansion journey – especially if they’re serious about becoming an industry leader.
Our full spectrum of iGaming solutions puts us in an unmatched position to capitalise on the growth opportunities that the Brazilian market presents and enables us to drive our partners’ businesses to new heights as the region continues to evolve. We’re here to make our big brand partners the best out there, and if you’re serious about being the best, make sure to give us a call.
Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29th – 31st, to share business progress across the region and to establish new connections and partnerships.
The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.
A Year of Landmark Sponsorships and Prestigious Collaborations
This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America™ 2024. At the same time, through its sponsorship of UEFA EURO 2024™, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.
In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.
Growing Affiliations Across Latin America
Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.
Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.
Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.
Logifuture, a leading global supplier of cutting-edge virtual sports and gaming technology, is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica, taking place in Miami from 29-31 October 2024.
As a recognised expert in emerging markets, particularly across Latin America, Logifuture will use the event to engage with the industry and educate key stakeholders around its innovative football simulation products, Zoom Soccer and Simulate, while taking strategic meetings with operators and partners from Stand F30.
Latin America’s iGaming Boom
The Latin American market has quickly become one of the most dynamic and promising regions for online gambling and sports betting. As countries such as Peru, Brazil, Colombia, and Argentina move towards comprehensive regulation, operators and suppliers are eyeing these territories as key areas for growth. With its vibrant sports culture, particularly around football, Latin America presents a unique opportunity for the virtual sports and betting sector.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, expressed excitement for the company’s presence at the summit: “Latin America is at a tipping point for regulated growth, and we see a tremendous opportunity for innovative products like Zoom Soccer and Simulate to revolutionise how sports betting is experienced across the continent. As regulation unfolds, we’re perfectly positioned to provide operators with the tools they need to meet demand for fast-paced, engaging content right across this diverse continent.
“We pride ourselves on thinking outside the box so that our operator partners can offer something fresh and exciting to their growing base of clients and consumers,” he added. “We know that our products really stand out in a crowded marketplace.”
Why Virtual Sports Matter in Latin America
Logifuture’s focus on football simulation products is highly relevant for the Latin American market. Football is deeply embedded in the region’s culture, and as a result, sports bettors are particularly drawn to football-related gaming experiences. However, traditional sports betting often faces downtime between matches or tournaments, which can limit betting activity and frustrate consumers.
Logifuture’s flagship products, Zoom Soccer and Simulate, address this gap. Zoom Soccer is a 24/7 virtual football feed that seamlessly integrates into sportsbooks. Powered by RNG, it replicates the excitement of real football, by offering both pre-match and live (in-play) betting.
Simulate, meanwhile, is an innovative RNG-based product that instantly simulates outcomes of real events selected on a betslip. With dynamic margins and casino-style logic, it offers a fast, engaging experience, complete with stats and visuals for sports including football and basketball.
This focus on real-time, high-frequency betting is designed to meet the unique preferences of Latin American bettors, where instant action and the ability to place multiple bets in quick succession are key drivers of user engagement.
Building Trust Through Local Expertise
Logifuture’s recent certification as an approved B2B supplier in Peru, adding to its existing certification in Colombia, is a clear testament to its commitment to the Latin American market. The company is actively working with several local operators to expand the reach of its products.
Cassettari adds: “We’re here to build lasting partnerships with operators, providing them with the tools and support they need to thrive in these competitive markets. Our products are designed with local markets in mind, ensuring that we deliver not only top-tier technology, but also a deep understanding of the Latin American gaming landscape.”
Meet Us at SBC Summit Latinoamérica
As part of its presence at SBC Summit Latinoamérica, Logifuture invites operators, partners, and industry stakeholders to book meetings with the team. This event will provide an invaluable opportunity for those interested in the future of virtual sports in Latin America to explore Logifuture’s innovative product suite and discuss potential collaborations from Stand F30.
Logifuture CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari, Head of Commercial Tero Vienonen, Business Development Officer Illia Boiko and Commercial Latam Manager William Lozano will all be in attendance at the Seminole Hard Rock Hotel & Casino.
The SBC Summit Latinoamérica is set to build on the success of SBC Lisbon as one of the most important gatherings of the year for the betting and gaming industry. Logifuture is eager to showcase its expertise and continue to drive innovation in gaming’s most rapidly growing region.
Latin America’s favorite crash game, Aviatrix, is now live with one of the major operators in Brazil, following a successful integration with Aposta Ganha. From now on, players on the Brazilian platform can enjoy the full Aviatrix experience, including intuitive gameplay, huge network tournaments, and free bets.
The partnership is part of Aviatrix’s strategic growth in Brazil, where it has rapidly expanded over the past few months.
José Jeferson, casino and product analyst at Aposta Ganha, said: “We’ve been really impressed with how Aviatrix has built a crash game that’s truly captured the imagination of players here in Brazil. We appreciate all the additional features, like in-game free bets via promo codes and plane customization, that have proved so popular.”
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our strategy in Brazil is based on leveraging Aviatrix’s innovative approach, which allows us to tailor the gaming experience to local markets. With this new partnership with Aposta Ganha, we are going to expand our strategy even further as we are increasing our game’s audience through a trusted brand and one of the largest in the country.”
While Aviatrix has grown impressively in markets around the world, Brazilian casino fans have particularly embraced the game.
Aviatrix works with many brands and platform providers across Brazil and is always looking to implement special features to improve the user experience and engagement of players. With this focus in mind, the game has been launched in Brazil with a massive promotion, where all players could win a free bet to try the Aviatrix experience in Aposta Ganha.
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