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Phyllyp Sedicias: Localisation will define the market leaders in Brazil

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Phyllyp Sedicias: Localisation will define the market leaders in Brazil

 

Localisation has become somewhat of a buzzword across the iGaming industry as of late. But for Phyllyp Sedicias, Country Director for Brazil at WA.Technology, localisation will be the key battleground for operators looking to stand out from the crowd in Brazil.

Brazil has, without a doubt, become one of the most exciting territories for gambling companies to expand their international footprint. And it’s easy to see why.

Boasting a population of more than 212 million people, combined with high rates of mobile and internet adoption and a strong cultural acceptance of gambling, it’s safe to say that the jewel in LatAm’s crown presents a shining opportunity.

With the regulated market expected to officially launch on 1 January, questions are starting to arise over player behaviours, trends, and how best to cater to the unique requirements of this market. We’re here to solve that.

From the types of products you offer to the way in which you engage with bettors, there are plenty of considerations that must be made before taking your first steps into this nascent market. If you want to make the best possible first impressions with players – you need unmatched personalisation and expertise. This is where knowledge of the local market and a strong B2B platform provider comes in handy – and it’s what we’re ready to be the best at as Brazil goes live.

Local knowledge

In short, WA.Technology prides itself on being one of the few B2B gambling providers with extensive local expertise in the Brazilian market. We have a team of more than 50 people based out of our two offices in Recife, all of whom have considerable experience in the iGaming space.

Among our team leaders in Brazil is our Director of Regulatory Affairs, who supports us in staying one step ahead of any legislative developments. In fact, we’re one of the few providers with a director dedicated solely to navigating Brazilian regulation, which puts us in an incredibly strong position to support our partners looking to enter this burgeoning market.

Having boots on the ground has a number of benefits. It gives us first-hand experience of the pain points and challenges that our partners might face, giving us a unique insight into how to adapt our product suite accordingly.

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To give you an example, the topic of payment methods is one that many operators speak to us about. And our advice? Go local!

For those who have been following the Brazilian market closely, you might be aware of the growing popularity of Pix. Created by Banco Central do Brasil, Pix is an instant payment ecosystem that enables players to send or receive payment transfers via their mobile device in a matter of seconds.

In recent years, it has become the payment method of choice for many Brazilians, with many favouring this over more traditional e-wallets and other digital payment methods. So, for gambling operators, integrating Pix into your platform is no longer a convenience – it’s a necessity.

As a platform provider, we see potential in offering a localised, mobile-friendly solution incorporating local payment methods and innovations specific to that market. For us, this is what sets us apart from other providers on the market.

We have been tapping into our team’s extensive expertise in the iGaming experience, especially in the LatAm market, and working hard to bring that knowledge and expertise to operators across Brazil.

We’re not just localising payments, either. Localisation has shaped every element of our platform. At WA.Technology, we offer custom solutions that meet each customer’s specific needs. We want to avoid the “carte blanche” approach that you sometimes see from big-brand providers; instead, each of our solutions is tailored to the unique requirements of our operators. This is an area we excel at better than anyone else, and it’s fast making us the partner of choice for the regulated market.

What we offer is designed to make brands the best they can be. For those looking to enter Brazil, we have specifically adapted our portfolio to include products centred around popular verticals, such as sports, plus solutions that help operators drive acquisition and retention. These two areas will be major battlegrounds as more companies flood the market.

Having established solid partnerships with eight leading local operators already, WA.Technology has been working closely with our partners to understand the key player trends and products that can help operators scale their business within the Brazilian market. If you want the best, we’re here to deliver.

Driving acquisition

So, what do you need to stand out as an operator brand? With influencer marketing now off the table in Brazil following the government’s recent ban on X, formerly known as Twitter, you will need to focus your attention on affiliate marketing. However, navigating the world of affiliation can sound quite tricky from the outset.

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Developed specifically for the Brazilian iGaming market, our WA.Affiliates solution will be particularly crucial for operators looking to gain an edge over the competition, and it’s easily the best available.

Equipped with affiliate tracking software, performance updates, and an integrated wallet, we firmly believe this will boost operators’ capabilities to interact with new players and enable sportsbooks and casinos to optimise their performance and drive long-term growth.

For many operators looking to enter Brazil, it might be an easy option to simply roll out a standard sportsbook or casino platform that offers a range of markets. This sounds great from the outset, but it will make it incredibly difficult to stand out from the floods of other operators offering similar, if not identical, products.

Of course, it goes without saying that Brazil is known for its inherent love of sports. You just have to look at the support for football teams across the country to see this in action.  However, the challenge with traditional sports is that they are subject to rigid calendars, with only a handful of games taking place each week. As a result, players must wait several hours, if not days or weeks, between fixtures to place a bet. For operators, this makes it very difficult to maintain a strong engagement with sports bettors. It’s all about instant entertainment, and we’re here to deliver.

Again, it’s all about localisation – and WA.Technology is the solution to this problem. Specifically designed for bettors to test their sporting knowledge in a fun, engaging environment, WA.Fantasy is a tried and tested acquisition tool for both sportsbooks and casinos to cross-sell fantasy games to players and boost engagement and retention.

Featuring a range of Fantasy Sports, Pick’Em Player Props, and free-to-play predictor games, all designed for Brazil, WA.Fantasy gives players the chance to create teams, leagues, and private contests to add an additional element of competition and gamification to their gambling experience.

What next for Brazil?

While we still await further news on how the Brazilian market will pan out, one thing is for certain: WA.Technology is here to support our partners during every step of their expansion journey – especially if they’re serious about becoming an industry leader.

Our full spectrum of iGaming solutions puts us in an unmatched position to capitalise on the growth opportunities that the Brazilian market presents and enables us to drive our partners’ businesses to new heights as the region continues to evolve. We’re here to make our big brand partners the best out there, and if you’re serious about being the best, make sure to give us a call.

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JCM Global Transforms Chinook Winds Casino Resort’s Casino Floor with Towering Digital Signage at High Limit Area

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JCM Global Transforms Chinook Winds Casino Resort’s Casino Floor with Towering Digital Signage at High Limit Area

 

JCM Global has installed a towering new digital signage solution at Chinook Winds Casino Resort in Lincoln City, Ore.

The digital signage frames the entrance of the casino’s high limit area and creates a stunning visual destination that transforms the casino floor.

Specifically, JCM installed three curved 2.5mm FLEX LITE-S solutions. The two pillars each measure nearly 8 feet high by 7 feet wide, and they connect to an overhead soffit that is nearly 24 feet wide and 5 feet high. The entire solution is programmable and can display different content for each piece of digital signage or showcase one video across all three signs.

The dynamic digital signage replaced static wood pillars and can feature a range of messaging, images, and video limited only by the imagination. This is the first digital signage project JCM has installed at Chinook Winds. The casino also has JCM GEN5 thermal printers on each of its slot machines.

“This breathtaking new entry into our High Stakes room is just the beginning of all the exciting new changes we will be implementing at Chinook Winds Casino Resort. We are glad JCM Global has been able to be a part of this journey,” said Sean Sheridan, Director of Facilities at Chinook Winds Casino Resort.

JCM SVP – Sales, Marketing & Operations Dave Kubajak said: “Chinook Winds says, ‘It’s Better at the Beach’, and their management proved it with this incredible digital signage installation. Our digital signage team brought their vision to life with our unique curved displays showcasing their high limit room entrance. The movement of the ocean and the whales on the curved signage truly illustrate the power of digital signage and the virtually limitless creativity it unleashes.”

JCM digital signage solutions transform hospitality areas, indoors, and outdoors. They come in a wide range of sizes and options to perfectly fit any space and enhance the guest experience.

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BetMGM Partners with Las Vegas Aces

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BetMGM Partners with Las Vegas Aces

 

BetMGM, a leading sports betting and iGaming operator, and the Las Vegas Aces announced that BetMGM is the exclusive online casino and sportsbook partner of the WNBA’s Las Vegas Aces. The agreement runs through the 2027 season, marking BetMGM’s first major partnership with a women’s professional sports franchise. Key features include prominent signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and sponsorship across Aces social media platforms. Added components of the partnership for BetMGM players include courtside access to pre-game shootarounds and luxury VIP seating.

BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season. Under the agreement, BetMGM will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players, the rights to co-branded content across BetMGM’s digital and social platforms, and articles on wnba.com/WNBABet. Additionally, BetMGM plans to release a WNBA-branded online slot game in the near future in jurisdictions where its iGaming platform is live. The slot game will be available exclusively at BetMGM and represents the first-ever WNBA online casino game.

Adam Greenblatt, CEO of BetMGM, said: “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.”

On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts International, and The Just One Project (a cornerstone nonprofit committed to increasing access to food, resources and supportive services in Southwest Nevada) gathered in front of The Fountains of Bellagio to launch their partnership. Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt led the festivities, unveiling plans for the “BetMGM Steals for Meals” program whereby BetMGM will donate $50 for The Just One Project to provide meals to food-insecure families for every Aces steal at Michelob ULTRA Arena.

“The Las Vegas Aces are proud to partner with BetMGM for many reasons, but especially for the support they will provide to The Just One Project. As one of the best defenses in the league the past few seasons, especially in front of our home fans, and knowing that each steal will help families in need, this gives our team even more incentive to lock down our opponents on the defensive end,” said Fargas.

Lance Evans, SVP Sports and Sponsorships, MGM Resorts International, said: “Since 2018, the Las Vegas Aces have played a pivotal role in our city’s growth as a global sports and entertainment destination. Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, as well as our other properties, allowing local and visiting fans to interact with their favorite basketball teams.”

Betting on the WNBA has increased exponentially, and BetMGM experienced 133% growth year-over-year during the 2024 season. BetMGM now offers more betting options than ever before including player props, odds on the 2025 Commissioner’s Cup and increased playoff offerings.

“On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want,” said WNBA Chief Growth Officer Colie Edison.

“BetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of women’s sports and the connections fans have to their favorite players and teams.”

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High Roller Submits Gaming License Application in Ontario

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High Roller Submits Gaming License Application in Ontario

 

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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