Latest News
Harrah’s Cherokee Valley River’s New Hotel Tower Nears Completion

Harrah’s Cherokee Valley River Casino & Hotel has shared significant updates on the development of the highly anticipated Valley Tower. Valley Tower marks the latest milestone in Harrah’s Cherokee Valley River’s $275 million expansion project, following the opening of a 25,000 square-foot expanded casino floor this past May.
Construction on the Valley Tower has progressed substantially, with exterior wall panel installation complete and framing fully finished up to level 11. Key systems such as mechanical, electrical, plumbing, and fire sprinklers are now in place across all floors, while drywall and insulation have been installed from levels one through nine. In the coming months, teams led by Robins & Morton will focus on interior finishes, wiring low-voltage and fire alarm systems, and building out IT and electrical rooms.
Once complete, Valley Tower will embody the spirit of the valley and beauty of the adjacent Nantahala National Forest, creating a new sense of luxury on site. Lodgers will be greeted by an onyx stone reception desk set against custom wood paneling, with warm wood tones, organic furnishings, and forest-inspired carpeting that will enhance the inviting atmosphere.
“We’re thrilled to share our progress made to Valley Tower and are eager to welcome guests to experience the luxurious new rooms and enhanced amenities soon. Every detail of the Valley Tower has been thoughtfully designed with our guests’ comfort and enjoyment in mind,” said Lumpy Lambert, General Manager of Harrah’s Cherokee Valley River Casino & Hotel.
In addition to nearly doubling the amount of hotel rooms currently offered, Valley Tower will also host a lineup of luxe amenities including the 12,000 square-foot rooftop restaurant providing enchanting mountain views, the 9600 square-foot salon and spa, and year-round indoor pool. The development of these additions is on-schedule for an early 2025 opening.
Guests can begin booking rooms online for stays at Valley Tower starting on 1 March 2025. While this is the first available date to book online, the property anticipates having rooms turned over sooner in late 2024.
To accommodate the influx of casino goers and lodgers, Harrah’s Cherokee Valley River is also nearing completion of their new 5-story parking deck. The structure’s concrete slab is now finished with all precast elements installed. In the coming weeks, crews will finish caulking and sealing expansion joints, striping parking spots, and installing the deck’s elevators and electrical and mechanical rooms.
The new amenities will also introduce new positions in hotel, food and beverage, facilities, and retail in the coming months. Wages start at $15/hour, and all Harrah’s Cherokee Team Members have access to the tuition/certification reimbursement program and career growth opportunities within Harrah’s Cherokee Casinos.
Latest News
Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
Latest News
From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.
N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels – and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!
Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.
Partnership Background
Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.
Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”
Formula for Growth
Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.
Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”
N1 Puzzle Promo: Experience and Top Products to Scale
Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:
- PPC & ASO – 1 puzzle piece for every 40 FTD
- FB & other* – 1 puzzle piece for every 100 FTD
*Social media, SMS, Email, UAC, In-app
Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”
Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA.
If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?
Latest News
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
-
Compliance Updates6 days ago
PHAI Files Lawsuit in Pennsylvania Over Caesars’ Dangerous Online Casino Promotion and “Pay Through Bonuses”
-
Latest News6 days ago
TG Lab unveils new Brazil office to further cement position as market’s most localised platform
-
partnerships5 days ago
International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments
-
Compliance Updates5 days ago
Honolulu Mayor Signs New Laws Targeting Illegal Game Rooms
-
Latest News5 days ago
FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites
-
Latest News5 days ago
AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For
-
eSports4 days ago
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP
-
Latest News4 days ago
AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly