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SCCG NextGen Announces Partnership with Rap Icon Birdman to Merge Brand Influence with Gaming

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SCCG Management has announced the official launch of its new talent agency vertical, SCCG NextGen. This new division is committed to advancing acquisition and engagement strategies by integrating a diverse portfolio of talent, IP, and brands into the real money gaming industry. SCCG NextGen is kicking off its debut with a landmark partnership with the iconic rapper and record executive, Bryan Christopher Williams—better known as Birdman.

Birdman, Co-Founder of Cash Money Records, brings his global influence and entrepreneurial spirit to SCCG NextGen, marking a significant step forward in the intersection of entertainment and real-money gaming. This partnership aligns with SCCG NextGen’s commitment to enhancing the gaming industry by leveraging celebrity IP and influencer-driven content to create engaging, player-centric experiences. Look forward to more NextGen Partnerships with major icons across music, sports, and entertainment.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re proud to officially launch SCCG NextGen, an exciting new vertical dedicated to bridging talent, brand integration, and innovation within the gaming industry. We are equally honored to announce our partnership with Birdman, a true cultural icon whose influence will help drive the unique experiences we aim to deliver. SCCG NextGen represents our commitment to pushing the boundaries of what’s possible in gaming and entertainment.”

Kahari S. Nash, The BooRay! King & CEO of KSN Gaming, said: “I was royally pleased with SCCG’s results with BooRay! so I made that â€Bird Call’ to my Whoadie, Ceto President Power & Money Entertainment (Cash Money Affiliate), to see if Birdman wanted to use his global brand in the Gaming Industry like Drake did with Stake Casino. I knew it was a natural fit for Birdman because he’s a Big Gambler and the #1 Stunna.”

Garceto “Ceto” Hickerson, President of Power & Money Entertainment, said: “I had been watching what my Whoadie was doing with the BooRay! Brand, so when he presented this opportunity to me for Birdman with SCCG, I said let’s make it happen, and we did.”

Bryan “Birdman” Williams, Co-Founder of Cash Money said:

“Gaming and entertainment? That’s the perfect mix. Partnering with SCCG NextGen, we’re about to level up and bring something fresh to the scene. I’ve always been about breaking new ground, and this move into gaming is just that. We’re about to stun the industry with what’s coming next.”

SCCG NextGen builds on SCCG’s vast experience in driving growth through strategic partnerships and influencer collaborations. One of its landmark deals includes a successful partnership with top Slots influencer, Lady Luck HQ, which helped cement SCCG’s position as a pioneer in aligning content creators with gaming brands. SCCG NextGen will continue this legacy by developing and promoting unique experiences, from celebrity-branded games to in-game influencer integrations, creating new avenues for engagement.

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Full House Resorts Announces Promotion of Lewis Fanger to President

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Full House Resorts Inc. announced that it has promoted Lewis Fanger to President, Chief Financial Officer, and Treasurer, effective July 11, 2025. The title of President was previously held by Daniel Lee, the Company’s Chief Executive Officer. As previously disclosed, Mr. Lee extended his employment agreement as the Company’s Chief Executive Officer in June 2025.

“Since our arrival approximately ten years ago. Full House Resorts has undergone a significant transformation, from a small regional casino operator to one of the fastest-growing companies in our industry. Lewis’s financial leadership has helped enable that growth, allowing us to improve our existing assets and expand the Company through new developments such as American Place and Chamonix. Lewis has been an invaluable part of our team over the past decade, and his promotion to President will help ensure a continuity of leadership,” Mr. Lee said.

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TaDa Gaming Signs New Partnership with EveryMatrix

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TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix.

Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering.

Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

The TaDa TriLuck concept delivers an exciting spin on classic “triple pots” casino games. Its bespoke mechanism sees three bonus games potentially trigger simultaneously with just one spin, delivering significant win potential alongside immersive designs and 3D cinematic animations.

Part of the TriLuck series, the new title also offers fixed multiplier jackpots and the lock & respin feature in addition to the three bonus game accumulators and multipliers in a beautifully designed Asian themed slot.

TaDa is an award-winning and trusted content provider with a diverse portfolio of 200 titles including its unique fish-shooting games. In addition, through offering its bespoke gamification tools GiftCode and WIN CARD to enhance engagement, TaDa is renowned for driving player retention and operator differentiation across multiple demographics.

As EveryMatrix’s proprietary aggregation platform and the industry’s largest content library, SlotMatrix has made significant strides to provide tier-1 operators with market leading aggregated content, supported with licences for Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.

With more than 37,000 games from 350+ content providers, player experiences are further enhanced by SlotMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

Arthur Lee, Business Development Manager at TaDa Gaming, said: “Partnering with a company of EveryMatrix’s calibre is a significant milestone, enabling us to begin our next growth cycle with global brand BetMGM. The US is an important market for us; so this introduction to a new client demographic is an exciting move. We are looking forward to working together.”

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Björn Sjoberg, Chief Commercial Officer at SlotMatrix, said: “SlotMatrix is respected and trusted for delivering innovative and unique gaming experiences across our platform. Working with an exciting provider like TaDa is a key part of our continuous strategy to provide players in the U.S. with cutting-edge content.”

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Amusnet Goes Live on Cactus Gaming and Strengthens its Position in the Brazilian Market

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Amusnet Brasil announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market.

With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals. The agreement with the platform includes weekly releases, following a strategy designed to boost operators’ performance and enhance the player experience.

Beyond the games themselves, operators using the Cactus platform will now benefit from Amusnet’s exclusive Jackpot System and Tournament tools, designed to boost player engagement and increase retention rates.

“This go live marks an important milestone in our expansion in Brazil. Being on the Cactus Gaming platform means we’re closer to some of the most strategic operators in the country, delivering not only high-performance games but also complete value-added solutions,” said Marco Pequeno, Country Manager Brazil at Amusnet.

The partnership reinforces Amusnet’s commitment to the igaming ecosystem in Brazil, offering reliable technology, captivating content, and tools that enhance competitiveness for partner operators.

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