Latest News
SCCG NextGen Announces Partnership with Rap Icon Birdman to Merge Brand Influence with Gaming

SCCG Management has announced the official launch of its new talent agency vertical, SCCG NextGen. This new division is committed to advancing acquisition and engagement strategies by integrating a diverse portfolio of talent, IP, and brands into the real money gaming industry. SCCG NextGen is kicking off its debut with a landmark partnership with the iconic rapper and record executive, Bryan Christopher Williams—better known as Birdman.
Birdman, Co-Founder of Cash Money Records, brings his global influence and entrepreneurial spirit to SCCG NextGen, marking a significant step forward in the intersection of entertainment and real-money gaming. This partnership aligns with SCCG NextGen’s commitment to enhancing the gaming industry by leveraging celebrity IP and influencer-driven content to create engaging, player-centric experiences. Look forward to more NextGen Partnerships with major icons across music, sports, and entertainment.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re proud to officially launch SCCG NextGen, an exciting new vertical dedicated to bridging talent, brand integration, and innovation within the gaming industry. We are equally honored to announce our partnership with Birdman, a true cultural icon whose influence will help drive the unique experiences we aim to deliver. SCCG NextGen represents our commitment to pushing the boundaries of what’s possible in gaming and entertainment.”
Kahari S. Nash, The BooRay! King & CEO of KSN Gaming, said: “I was royally pleased with SCCG’s results with BooRay! so I made that ‘Bird Call’ to my Whoadie, Ceto President Power & Money Entertainment (Cash Money Affiliate), to see if Birdman wanted to use his global brand in the Gaming Industry like Drake did with Stake Casino. I knew it was a natural fit for Birdman because he’s a Big Gambler and the #1 Stunna.”
Garceto “Ceto” Hickerson, President of Power & Money Entertainment, said: “I had been watching what my Whoadie was doing with the BooRay! Brand, so when he presented this opportunity to me for Birdman with SCCG, I said let’s make it happen, and we did.”
Bryan “Birdman” Williams, Co-Founder of Cash Money said:
“Gaming and entertainment? That’s the perfect mix. Partnering with SCCG NextGen, we’re about to level up and bring something fresh to the scene. I’ve always been about breaking new ground, and this move into gaming is just that. We’re about to stun the industry with what’s coming next.”
SCCG NextGen builds on SCCG’s vast experience in driving growth through strategic partnerships and influencer collaborations. One of its landmark deals includes a successful partnership with top Slots influencer, Lady Luck HQ, which helped cement SCCG’s position as a pioneer in aligning content creators with gaming brands. SCCG NextGen will continue this legacy by developing and promoting unique experiences, from celebrity-branded games to in-game influencer integrations, creating new avenues for engagement.
Latest News
BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing

Cryptocurrency casino and sportsbook startup harnesses Optimove’s Ignite+ Program to scale campaigns, gain predictive insights, and deliver personalized player journeys at scale
BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, has chosen Optimove as its marketing solution through its Ignite+ program. Ignite+ gives BetHog access to enterprise-grade CRM and AI-driven marketing capabilities, enabling the company to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale. Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.
“Optimove has been an incredible platform and partner in speed-to-market from day one,” said Kyle Wachtel, Chief Marketing Officer at BetHog. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”
Tomer Imber, Senior Director of Sales, US Gaming at Optimove, commented: “From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey. BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”
The partnership highlights BetHog’s rapid path from integration to execution. Within weeks, the company completed its IP warmup, validated data quality, and began sending campaigns. Optimove’s out-of-the-box predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.
“The Ignite+ Program was the perfect fit for us as a fast-growing startup,” Wachtel added. “It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function. From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
With Optimove in place, BetHog is now poised to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional role constraints and gives them the ability to independently harness Data Power, Creative Power, and Optimization Power.
“We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction,” Wachtel said.
The Ignite+ Program has already supported the growth of dozens of iGaming and sportsbook operators. For BetHog, leveraging Ignite+ represents a key milestone in its journey to scale rapidly while building a foundation for personalized, AI-powered marketing.
Latest News
VSiN Launches Fall Programming Lineup, Giving Fans More of Their Favorite Sports Betting Shows and Hosts

Sports Betting Network Adds Hour of Sharp Bettor Favorite “A Numbers Game,” Announces Hosts Mitch Moss & Pauly Howard Join Sunday Programming, Sees Return of Fantasy Sports “Guru” John Hansen
VSiN, The Sports Betting Network, announces its new programming lineup, delivering more of the network’s most popular sports betting shows and hosts. As the 2025 NFL season ramps up, VSiN’s new fall schedule launches to the largest audience in its history.
“With more viewers and listeners than we’ve ever had going into football season, we’re thrilled to launch VSiN’s new programming lineup as an answer to fans asking for more of the quality programming they want and need to inform their wagering and fantasy decisions,” said Steve Cohen, EVP of Talent and Programming at VSiN. “As our competitors across all media continue to pull back and even disappear, it’s that continued commitment to content that sets VSiN apart and fuels our continued growth.”
VSiN’s full live programming lineup launches today and can be viewed at VSiN.com. Highlights include:
- VSiN adds one additional hour to “A Numbers Game” with Gill Alexander and producer Kelley Bydlon. The longest running show on VSiN now airs weekdays from 10 a.m. – 1 p.m. ET. Each day, Alexander and his roster of expert guests take fans deep into the numbers of gambling, leveraging advanced metrics in his handicapping.
- Hosts of VSiN’s popular weekday afternoon show “Follow the Money,” Mitch Moss and Pauly Howard, will add a sixth shift each week to anchor the live NFL pregame discussion on “VSiN’s Pro Football Tailgate Show” Sundays from 9 a.m. – noon ET. Analytics expert Warren Sharp and props analyst John Hansen will be among the regular guests. Having moved the show’s weekday timeslot from mornings to afternoons last fall, Moss and Howard return to mornings one day each week for the Sunday football action.
- “The Guru” John Hansen returns as the host of “Prop Points,” bringing decades of fantasy expertise to weekdays from 1 p.m. to 2 p.m. ET. Hansen has been an industry leader since 1995. He was the first individual to contribute to ESPN’s coverage of fantasy football online and on ESPN Radio and TV in 1996, before roles at Yahoo! Sports, “NFL Fantasy Live” on NFL.com, and as chief fantasy analyst for a ground-breaking “Fantasy Zone” channel on DirectTV.
- The popular Circa Friday Football Invitational show, hosted by Matt Youmans, returns for a third season. Twenty-five pro bettors and handicappers compete in a weekly pro and college football pick’em contest for $30,000 in prizes. The show will be expanded by an hour, from 7 p.m. – 10 p.m. ET.
- VSiN’s own Dustin Swedelson takes the anchor desk permanently on “Cashing Out,” the network’s last live show and the final word on the day’s betting action. Each weeknight from 11 p.m. – 2 a.m. ET, Swedelson savors the wins, analyzes the losses and sets the board for tomorrow’s betting menu.
- “VSiN by the Books” has moved its home base to VSiN’s new studio in Circa Sports sportsbook located at The Mint Gaming Hall Kentucky Downs in Franklin. The morning show and some Saturday programming will broadcast live from the recently launched retail sportsbook, which is the largest in the state of Kentucky.
- Beginning on Saturday, Aug. 30, VSiN’s weekend programming will start an hour earlier at 9 a.m. ET to deliver all the news, analysis and insights sports fans and betting enthusiasts need on gameday.
Broadcasting 24/7 from the entertainment capital of the world in Las Vegas, VSiN empowers sports fans and bettors with the news, analysis, and insights they need to make informed wagering decisions, including 18+ hours of daily live linear sports content. Featuring some of the industry’s most knowledgeable sports betting and fantasy experts, as well as legendary book makers, VSiN’s goal is to inform and entertain the growing number of Americans betting on sports – whether they are sharp bettors or brand new to sports betting. VSiN’s exclusive content sets the stage for the day’s biggest sports betting events and includes expert tips and predictions on college and pro football, college and pro basketball, baseball, hockey, golf, tennis, NASCAR, and more.
Fans can access VSiN content on YouTube TV, SiriusXM (158), Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 350 terrestrial radio stations throughout the U.S., VSiN.com, and the VSiN Watch app.
VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.
Latest News
Fast Track AI to change the face of iGaming CRM

Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action
-
Latin America7 days ago
EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina
-
Latest News7 days ago
Octoplay partners with Rush Street Interactive to bring its popular casino games to BetRivers players in New Jersey
-
Latest News7 days ago
Belatra partners with bplay to strengthen LatAm presence
-
Latest News6 days ago
BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week
-
Latest News5 days ago
MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation
-
Canada5 days ago
Casino ATM Scam in Edmonton Reveals Money Laundering and Drug Links
-
Gambling in the USA5 days ago
PA Online Casinos Generate Nearly $280M in July Revenue
-
Gambling in the USA5 days ago
Delaware Casinos Generate Revenue of $34.8M in July, Down 4.5% YoY