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BCLC Partners with CFL as Official Sports Betting Partner in British Columbia

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The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.

“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.

In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.

“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.

Canada

Ottawa Black Bears Announce Partnership Deal with PowerPlay

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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.

In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.

“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.

“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.

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Canada

Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario

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This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market.
Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform.
This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market. Betiton’s entry into Ontario is powered by Aristocrat Interactive’s comprehensive White-Label solution, which includes a robust casino platform featuring exclusive content from Roxor Gaming™, with additional content from Wizard Games™ and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
The launch of the Betiton brand in Ontario marks the latest step in one of Aristocrat Interactive’s long-standing relationships with the operator behind a portfolio of brands including MrMega, PlayHooley, MyriadPlay, and Betiton.
Aristocrat Interactive iGaming White-Label delivers comprehensive solutions for independent casino and sportsbook operators, offering seamless entry into the RMG business. With services ranging from customer support, Risk, RG, AML and retention teams to digital wallets and 360 platform support, Aristocrat Interactive empowers operators to scale their operations and transition to managing their own platforms at their pace.
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Canada

Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution

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Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution.

Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.

Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.

Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.

The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.

Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.

“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.

As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.

More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source

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