Latest News
ESPN BET Retail Sportsbook Unveiled at L’Auberge Casino Resort Lake Charles

ESPN BET unveiled a newly-branded retail sportsbook at L’Auberge Casino Resort Lake Charles on Friday, Sept. 20. The refreshed sportsbook with ESPN BET branding continues to provide customers with the ultimate sports viewing and betting experience. The opening of the ESPN BET Sportsbook furthers brand connectivity between PENN Entertainment’s (PENN) retail casino and online sports betting platform.
The ESPN BET sportsbook, located next to the hotel tower elevators, offers a gourmet tailgate-inspired menu and over 20 beers on tap which can be enjoyed while surrounded by 36 televisions and a massive 24-foot video wall. ESPN BET features 3 over-the-counter sports betting terminals, 15 sports betting kiosks, 4 slot machines, 6 video poker machines, plus both electronic and traditional table games.
“We are thrilled to bring the ESPN BET brand to L’Auberge Lake Charles, offering our customers a great new way to engage with our vast entertainment options. Leveraging the ESPN BET brand allows us to deliver the high-quality experience that both seasoned and novice bettors anticipate from our resort. We invite guests from Louisiana, Texas, and beyond to enjoy the premier sportsbook experience in the Southwest Louisiana,” said Harold Rowland, Vice President and General Manager at L’Auberge Lake Charles.
ESPN BET, which launched in November 2023, is the official sportsbook of ESPN. ESPN BET combines ESPN’s industry-leading brand and multiplatform reach with PENN’s proprietary in-house technology and deep sportsbook operational expertise. ESPN BET is currently available for online sports betting in 18 jurisdictions, including Louisiana. The ESPN BET sportsbook at L’Auberge Casino Resort Lake Charles is one of several branded retail locations scheduled to open across PENN properties this fall.
Latest News
TaDa Gaming brings social gaming platform to US market

Free-to-play platform goes live with immersive content and multiplayer tournaments
TaDa Gaming, the award-winning content provider, is expanding its social gaming reach with the US launch of its free-to-play platform, Freeslotmatch, bringing a fast-growing library of immersive slots and multiplayer formats to a brand-new audience.
Following its debut in Brazil, the platform now offers US based players the opportunity to explore TaDa Gaming’s popular titles in a fully social, risk-free environment. In addition to the US launch, the company is currently preparing for further rollouts in other countries, with additional markets set to go live later this month.
Players can enjoy fan favourite titles such as Fortune Gems, TriLuck™, DARKREEL™ and the SurgeReel™ series, with crash, table and fishing-shooting games set to follow.
Designed to mirror the thrill of real gaming without any monetary commitment, the platform features a range of tournament features including single-round wins, cumulative wins, limited spins, and more, all powered by a straightforward, intuitive interface that supports fair and accessible gameplay.
Registration is free and open via email, Google, Facebook, Twitter, or Telegram, and the platform is available in English, Spanish and Portuguese. Rewards are delivered directly to the registered email account, allowing players to compete, track their progress and enjoy a seamless social gaming experience.
Andy Huang, CEO at TaDa Gaming, said: “After a successful launch in Brazil, we are excited to bring freeslotmatch.com to the US market.
“The platform hosts over 160 games and combines our most engaging titles with interactive features and tournaments, giving players a space to enjoy and explore our content without financial risk.”
awards
Amusnet Nominated for Casino Supplier of the Year: Latin America at the 2025 SBC Awards

Amusnet is proud to announce its nomination for Casino Supplier of the Year: Latin America at the prestigious SBC Awards, taking place during the SBC Summit Americas on 14 May 2025 in Fort Lauderdale, Florida. Organized by SBC, the awards recognize and celebrate expertise and excellence across the sports betting and gaming industries.
This renowned nomination highlights Amusnet’s growth and regional impact across Latin America – one of the most dynamic and fast-evolving gaming markets worldwide.
“Being nominated and recognized as one of the key players in one of the most dynamic gaming regions is a strong affirmation that we are on the right path,” said Daniel de los Rios, LATAM Head of Marketing, Commercial, and Account Management at Amusnet. “We will continue to strengthen our presence, contribute to the growth of the industry, and elevate the player experience across Latin America.”
Amusnet’s success in the region is driven by a dedicated regional team, a deep understanding of local industry dynamics, and a strong focus on culturally relevant content and localized player experiences. With over 180 certified games in Brazil alone, strategic partnerships with top-tier operators, and high-impact campaigns, the company has built a portfolio that resonates strongly with players across the region. The company currently maintains an active presence in Colombia, Mexico, Argentina, Brazil, Peru, and other key markets, collaborating with leading operators who share its commitment to delivering high-quality gaming experiences.
The SBC Awards Americas ceremony is a key highlight of the SBC Summit Americas, taking place from 13–15 May 2025 at the Broward County Convention Center in Fort Lauderdale. This major industry gathering will host over 10,000 professionals from across North, Central, and South America, providing a platform for networking, knowledge sharing, and exploring current developments in sports betting and iGaming. Amusnet will actively participate in the SBC Summit Americas, engaging with industry leaders, presenting its newest releases and top-performing products, and continuing to strengthen its presence in the region.
The company is honored to be recognized among the region’s top providers and looks forward to celebrating the industry’s achievements at this year’s SBC Awards Americas.
Latest News
PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa

PENN Entertainment Inc. announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organization (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations.
Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space. The new facility will complement the existing ESPN BET sportsbook, 160-room hotel and dining options in the landside portion of the current infrastructure. The existing riverboat, which presently offers gaming spread out over three levels, will be vacated upon opening of the new property.
“We are pleased to add another landside relocation to our pipeline of development projects. This project will enhance the quality and efficiency of our Council Bluffs location and significantly improve the property’s competitive positioning in the greater Omaha market. PENN’s diversified portfolio of casino properties is core to our omni-channel approach to entertainment, which combines our best-in-class retail operations and a database of more than 32 million PENN Play members with our robust interactive and media footprint. We thank the Iowa Racing and Gaming Commission for their approval today and are grateful for the continued collaboration with our partners at the Iowa West Racing Association,” said Todd George, Executive Vice President of Operations for PENN.
“We are thrilled with the exciting development plans for the new Hollywood Casino Council Bluffs. For nearly thirty years, the Ameristar riverboat has been providing not only dining and entertainment, but thousands of jobs and millions of dollars in support of our community. PENN’s commitment to reinvesting in Council Bluffs is laudable and we are grateful for our ongoing partnership,” said Brenda Mainwaring, President & CEO of the Iowa West Racing Association.
Construction of the new facility is expected to take approximately 18-24 months following the design and permitting approval process. The Company is entitled to obtain financing for the project from Gaming and Leisure Properties Inc. (GLPI) of up to $150 million at a 7.10% cap rate, which may be structured at PENN’s option as either rent or a 5-year term loan that is pre-payable at any time without penalty.
-
Latest News7 days ago
AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts
-
Latest News7 days ago
HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST
-
Latest News7 days ago
ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT
-
Latin America7 days ago
Mexico Gambling Market to Hit Valuation of US$ 40.64 Billion By 2033 | Astute Analytica
-
Compliance Updates6 days ago
Altenar gains ground in Brazil with virtual sports certification
-
Latest News5 days ago
Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions
-
Conferences5 days ago
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming
-
Compliance Updates5 days ago
Aviatrix receives certifications in Brazil