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Opening the gateway to new LatAm opportunities
Featuring exclusive industry B2B insight for LatAm from David Camacho, Account Manager for LatAm markets at QTech Games
The QTech Games team is buzzing with excitement for this week’s SBC Summit 2024 at the Feira Internacional de Lisboa & MEO Arena. This highly anticipated event, set in the stunning city of Lisbon, is just around the corner, and we can’t wait to reunite with old friends and make new connections. It’s sure to be an exhilarating experience that we’re eagerly looking forward to.
On the eve of a busy season in the igaming sector, this conference offers a timely forum for reflection on the road ahead – how the industry can provide operators and players with engaging and innovative betting experiences at some high-impact events that will drive revenue for the coming quarters. SBC Summit 2024 offers excellent networking opportunities with senior peers to discuss many of the most current and pressing issues. Whatever you have in mind – the opportunity or the broader picture unfolding worldwide, regulatory challenges, player engagement, retention strategy, acquisition, and bonus alternatives – it is always helpful and often enlightening to exchange ideas on overall plans and specific innovations with other industry leaders so that we can collectively converge on the best way forward and overcome obstacles.
SBC Summit 2024 brings together thousands of attendees across the gaming sector, including casino operators, sportsbooks, leading distributors like QTech Games, developers, bettors, and affiliates. Nearly half of the attending businesses will be represented by C-level executives, making it the perfect place to build on existing collaborations and forge new ones.
As we look at the current trends, it’s evident that the convergence of AI and data collection is reshaping the gaming landscape. The time has come when AI, with its predictive powers and associated marketing tools, aligns with data collection to create more effective personalization modes. With systems that truly understand and know your customer from login, a seamless, personalized experience is now within reach. The rise of high-volume AI systems is set to be a significant battleground in the future as marketing departments strive to create impactful campaigns that can scale.
After all, if intelligence is just a matter of data processing, the gap between the informed reasoning of the regular workforce and the take-off functionality of AI is only increasing by an order of magnitude. At QTech Games, our gaming lobby, known as QT Play, has led the market for years, thanks to its machine-learning capabilities and the countless improvements in player insights and localized game selection that we have been able to distil from one of the most profound data sets of any distributor. This has given our operator partners in emerging markets a constantly sharpened competitive edge over their rivals.
More broadly, LatAm fosters a rapidly evolving ecosystem where no market position can be taken for granted. After all, emerging markets are often highly fragmented by their very nature.
Player habits are also very different. Small bets and big-win scenarios will be popular in all emerging markets, of course, but these types of bets are great for the operator in terms of margin, and there is much more juice in the lemon.
More generally, reliable and fast access to funds (from deposits to withdrawals) is also critical to making your brand the preferred wallet for any customer. Customer trust in any operator really depends on your ability to pay out in a timely manner.
Especially since customers vastly prefer the sportsbook or jackpot model mentioned above, you need to localize your payment methods, often country by country, based on a set of needs. You also need to localize customer support, which is essential for quality management.
For example, fluency in the local language alone would not be a plus; you need the regional varieties and dialects. That is one area where automation can only help you a little. Your site’s user experience has to be familiar, too, so you can’t reinvent the wheel for UX if you want to compete with the leaders in a given territory.
We closely follow other Latin American markets, including Peru, where the regulated market was launched a few months ago. As in Brazil, several well-known international operators were already operating in Peru, but the market is now one of the most thriving territories in the industry. Chile, Argentina, Colombia, and Mexico are also hotspots.
As an innovative and forward-thinking company, we are confident in the potential of the Latin American market. To underscore that commitment, our website is now also available in both Spanish and Portuguese via a simple toggle function, as we bid to service more partners across the Hispanic world.
We know the future of retail demands a hybrid solution which is why we’ve created QTech Hybrid, already soft-launched to immediate positive reviews. We are showcasing this innovative retail solution for emerging markets (like LatAm and Africa) at this week’s SBC Summit 2024 where senior QTech Games delegates are on site if you’d like to enjoy a dedicated demo.
In short, though. QTech Hybrid offers a retail offering that can be transferred to your phone, so that the customer can continue playing after leaving the premises or betting shop. QTech Hybrid allows players to access the full game library of QTech Games, while this retail solution also contains a state-of-the-art Agent Management System. It’s just the latest example of how our wider concerted effort, focusing on LatAm and African markets, is reaping rewards for the end-user experience by seamlessly marrying online and offline. This trademark ingenuity is also another sign of our commitment to under-served regions in developing products that have a high local demand, wherever you set your scene on the map.
This system will be a game-changer, revolutionizing the gaming experience for our partners’ clients, and we are excited to bring it to LatAm as one of the first locations.
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
Latest News
Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment
Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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