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Opening the gateway to new LatAm opportunities
Featuring exclusive industry B2B insight for LatAm from David Camacho, Account Manager for LatAm markets at QTech Games
The QTech Games team is buzzing with excitement for this week’s SBC Summit 2024 at the Feira Internacional de Lisboa & MEO Arena. This highly anticipated event, set in the stunning city of Lisbon, is just around the corner, and we can’t wait to reunite with old friends and make new connections. It’s sure to be an exhilarating experience that we’re eagerly looking forward to.
On the eve of a busy season in the igaming sector, this conference offers a timely forum for reflection on the road ahead – how the industry can provide operators and players with engaging and innovative betting experiences at some high-impact events that will drive revenue for the coming quarters. SBC Summit 2024 offers excellent networking opportunities with senior peers to discuss many of the most current and pressing issues. Whatever you have in mind – the opportunity or the broader picture unfolding worldwide, regulatory challenges, player engagement, retention strategy, acquisition, and bonus alternatives – it is always helpful and often enlightening to exchange ideas on overall plans and specific innovations with other industry leaders so that we can collectively converge on the best way forward and overcome obstacles.
SBC Summit 2024 brings together thousands of attendees across the gaming sector, including casino operators, sportsbooks, leading distributors like QTech Games, developers, bettors, and affiliates. Nearly half of the attending businesses will be represented by C-level executives, making it the perfect place to build on existing collaborations and forge new ones.
As we look at the current trends, it’s evident that the convergence of AI and data collection is reshaping the gaming landscape. The time has come when AI, with its predictive powers and associated marketing tools, aligns with data collection to create more effective personalization modes. With systems that truly understand and know your customer from login, a seamless, personalized experience is now within reach. The rise of high-volume AI systems is set to be a significant battleground in the future as marketing departments strive to create impactful campaigns that can scale.
After all, if intelligence is just a matter of data processing, the gap between the informed reasoning of the regular workforce and the take-off functionality of AI is only increasing by an order of magnitude. At QTech Games, our gaming lobby, known as QT Play, has led the market for years, thanks to its machine-learning capabilities and the countless improvements in player insights and localized game selection that we have been able to distil from one of the most profound data sets of any distributor. This has given our operator partners in emerging markets a constantly sharpened competitive edge over their rivals.
More broadly, LatAm fosters a rapidly evolving ecosystem where no market position can be taken for granted. After all, emerging markets are often highly fragmented by their very nature.
Player habits are also very different. Small bets and big-win scenarios will be popular in all emerging markets, of course, but these types of bets are great for the operator in terms of margin, and there is much more juice in the lemon.
More generally, reliable and fast access to funds (from deposits to withdrawals) is also critical to making your brand the preferred wallet for any customer. Customer trust in any operator really depends on your ability to pay out in a timely manner.
Especially since customers vastly prefer the sportsbook or jackpot model mentioned above, you need to localize your payment methods, often country by country, based on a set of needs. You also need to localize customer support, which is essential for quality management.
For example, fluency in the local language alone would not be a plus; you need the regional varieties and dialects. That is one area where automation can only help you a little. Your site’s user experience has to be familiar, too, so you can’t reinvent the wheel for UX if you want to compete with the leaders in a given territory.
We closely follow other Latin American markets, including Peru, where the regulated market was launched a few months ago. As in Brazil, several well-known international operators were already operating in Peru, but the market is now one of the most thriving territories in the industry. Chile, Argentina, Colombia, and Mexico are also hotspots.
As an innovative and forward-thinking company, we are confident in the potential of the Latin American market. To underscore that commitment, our website is now also available in both Spanish and Portuguese via a simple toggle function, as we bid to service more partners across the Hispanic world.
We know the future of retail demands a hybrid solution which is why we’ve created QTech Hybrid, already soft-launched to immediate positive reviews. We are showcasing this innovative retail solution for emerging markets (like LatAm and Africa) at this week’s SBC Summit 2024 where senior QTech Games delegates are on site if you’d like to enjoy a dedicated demo.
In short, though. QTech Hybrid offers a retail offering that can be transferred to your phone, so that the customer can continue playing after leaving the premises or betting shop. QTech Hybrid allows players to access the full game library of QTech Games, while this retail solution also contains a state-of-the-art Agent Management System. It’s just the latest example of how our wider concerted effort, focusing on LatAm and African markets, is reaping rewards for the end-user experience by seamlessly marrying online and offline. This trademark ingenuity is also another sign of our commitment to under-served regions in developing products that have a high local demand, wherever you set your scene on the map.
This system will be a game-changer, revolutionizing the gaming experience for our partners’ clients, and we are excited to bring it to LatAm as one of the first locations.
Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.
“The Caesars Sportsbook Muckleshoot app enhances the experience we’ve brought to Muckleshoot guests since the opening of the property’s best-in-class sportsbook in 2022. This launch underscores our commitment to offering seamless, innovative gaming options with the largest array of markets, including Same Game Parlays and live NFL games streaming in the app. We are thrilled to offer this new level of convenience and fun to the passionate sports fans in the Pacific Northwest,” said Eric Hession, President of Caesars Digital.
“The launch of our new mobile betting app represents a significant milestone for Muckleshoot Casino Resort, enhancing our offerings and providing guests with an even more convenient and immersive sports betting experience. We’re always focused on delivering cutting-edge technology to elevate the excitement for our guests, and this app does exactly that. Whether you’re enjoying the beautiful views from our resort or catching the big game at the Caesars Sportsbook at Muckleshoot, the mobile app allows you to bet from anywhere on the property,” said Tim Perkins, Chief Executive Officer of Muckleshoot Casino Resort.
The Caesars Sportsbook Muckleshoot mobile app extends the sports wagering experience beyond the on-premise Caesars Sportsbook at Muckleshoot, which accepted its first bets in 2022. The app provides an industry-leading sports wagering experience with user-friendly technology like lightning-fast live scoreboards, live streaming games, quick and secure payouts, and daily special odds boosts and promotions from anywhere inside the casino. The app also contains thousands of betting markets across all major sports, with live in-game betting, same-game parlays, and much more.
Caesars Sportsbook at Muckleshoot immerses sports fans into a sports viewing experience similar to a Vegas-style sportsbook. With more than 20 big-screen TVs wired for maximum sound, a dynamic 12-foot by 24-foot video wall and a live sports ticker with real-time scoring, fans can stay up to date on all the action for marquee sporting events as they wager at one of the many live betting windows, via multiple self-service betting kiosks or on the mobile app.
– Former Liftoff and Vungle exec to lead Aghanim D2C growth across Americas and Europe –
Aghanim, a mobile gaming fintech company founded by Harvard Business School alumni with over 40 years of combined expertise in video games and fintech, today announces the appointment of Conor McLaughlin as its new Vice President of Revenue & Partnerships (Americas & EU). Conor brings over a decade of leadership experience in advertising, mobile marketing, and business development to help Aghanim empower game developers and publishers to maximize their in-app purchase (IAP) revenue through direct-to-consumer (D2C) strategies.
Based in New York, Conor joins Aghanim after holding key roles across multiple industry-leading companies. He served as Director of Business Development at Vungle and led publisher relations at Jun Group, where he built strategic relationships with major mobile players looking to creatively monetize. Most recently, Conor headed new business at Liftoff, where he was instrumental in driving global growth initiatives. His career spans mobile marketing and advertising, making him exceptionally well-suited to lead revenue operations at Aghanim as the company expands its innovative D2C enablement solutions to empower game developers and reclaim control over their monetization strategies.
In his new role, Conor will lead strategic partnerships and revenue growth initiatives across the Americas and Europe, focusing on establishing new relationships with the world’s largest mobile game publishers, which will transform the mobile gaming landscape.
Constantin Andry, Co-Founder & Co-CEO at Aghanim, commented: “We are thrilled to welcome Conor to the Aghanim leadership team. Conor’s deep understanding of mobile gaming and business development will be invaluable as we continue to help developers and publishers unlock new revenue streams and enable business leaders wanting to navigate the ever-changing mobile games landscape better.”
Conor McLaughlin, Vice President of Revenue & Partnerships at Aghanim, added: “Joining Aghanim is an exciting opportunity to lead the way in the next phase of mobile game monetization. I look forward to helping developers and publishers take back control through Aghanim’s suite of interoperable tools and D2C strategies, which unlock greater value and foster deeper player relationships.”
Conor’s appointment reinforces Aghanim’s commitment to building a world-class team as the company continues to shape the future of mobile gaming monetization. Building upon recent announcements with Adyen and JP Morgan, an unparalleled advisory board as well as the full launch of its direct-to-consumer enablement platform, Aghanim empowers game developers and publishers to maximize revenue through Direct-to-Consumer (D2C) strategies.
For more information about Aghanim and its team, visit Aghanim.
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FOR IMMEDIATE RELEASE Exclusive staycation perks for “A Big Beautiful Block Party presented by Life is Beautiful” at the Plaza Hotel & Casino
Festival location offering discounted rooms and exclusive pool parties for hotel guests
Welcoming “A Big Beautiful Block Party presented by Life is Beautiful,” Friday, Sept. 27 and Saturday, Sept. 28, the Plaza Hotel & Casino is the perfect location for locals looking to book a staycation for the music festival.
The Plaza is offering special room rates for the event, with savings of up to 20 percent on rooms located just steps away from the festival action.
And only hotel guests will have access to exclusive rooftop pool parties with DJ sets by Neil Frances on Friday, Sept. 27 and LP Giobbi on Saturday, Sept. 28, both of whom are performing at A Big Beautiful Block Party. Doors open for both pool parties at 11 a.m. as a kickoff to the festivities.
The pool parties are for hotel guests 21 and over.
The Sand Dollar Downtown at the Plaza will also host after parties so the music and fun can continue. Hanz will perform on Friday, Sept. 27, and Lucky Lou will headline on Saturday, Sept. 28. Doors open at 11 p.m. with no cover for guests 21 and older.
For more information on the Plaza’s offers for “A Big Beautiful Block Party presented by Life is Beautiful” visit: plazahotelcasino.com/life-is-beautiful-festival/ .
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