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Caesars Entertainment Launches Caesars Sportsbook Muckleshoot App

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Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.

“The Caesars Sportsbook Muckleshoot app enhances the experience we’ve brought to Muckleshoot guests since the opening of the property’s best-in-class sportsbook in 2022. This launch underscores our commitment to offering seamless, innovative gaming options with the largest array of markets, including Same Game Parlays and live NFL games streaming in the app. We are thrilled to offer this new level of convenience and fun to the passionate sports fans in the Pacific Northwest,” said Eric Hession, President of Caesars Digital.

“The launch of our new mobile betting app represents a significant milestone for Muckleshoot Casino Resort, enhancing our offerings and providing guests with an even more convenient and immersive sports betting experience. We’re always focused on delivering cutting-edge technology to elevate the excitement for our guests, and this app does exactly that. Whether you’re enjoying the beautiful views from our resort or catching the big game at the Caesars Sportsbook at Muckleshoot, the mobile app allows you to bet from anywhere on the property,” said Tim Perkins, Chief Executive Officer of Muckleshoot Casino Resort.

The Caesars Sportsbook Muckleshoot mobile app extends the sports wagering experience beyond the on-premise Caesars Sportsbook at Muckleshoot, which accepted its first bets in 2022. The app provides an industry-leading sports wagering experience with user-friendly technology like lightning-fast live scoreboards, live streaming games, quick and secure payouts, and daily special odds boosts and promotions from anywhere inside the casino. The app also contains thousands of betting markets across all major sports, with live in-game betting, same-game parlays, and much more.

Caesars Sportsbook at Muckleshoot immerses sports fans into a sports viewing experience similar to a Vegas-style sportsbook. With more than 20 big-screen TVs wired for maximum sound, a dynamic 12-foot by 24-foot video wall and a live sports ticker with real-time scoring, fans can stay up to date on all the action for marquee sporting events as they wager at one of the many live betting windows, via multiple self-service betting kiosks or on the mobile app.

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AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

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AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

 

AGS announced it will showcase its latest lineup of high-performing Class II and Class III slot titles and table innovations at the 2025 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 14–16 at the Oklahoma City Convention Center. This comes on the heels of the Company’s recent announcement that it is now privately held, following the completion of its acquisition by Brightstar Capital Partners.

Leading the slot lineup is So Hot Super 4™ Legends, a brand-new multi-play experience debuting in Class II markets that lets players engage with four classic So Hot® titles at once on a single screen. With stacked wins and frequent bonus triggers, this high-energy game puts a fresh spin on iconic AGS hits that have long been staples in key Class II markets like Oklahoma.

AGS will also debut new titles spanning multiple Spectra™ cabinets, including:

  • Triple Riches™ family: Transylvania Treasures™
  • Kraken Fortune’s™ family: Pirate Hoard™
  • Zodiac Strike™ family: Pegasus
  • Dragon Blast® family: Mighty Lion™
  • Mariachi Fortunes Trio™ family: Fiesta De Los Vivos™ and Fiesta De Las Calacas™
  • Repeat Win Fusion™ family: Puurfect Trio™ and Fa Cai Trio™

In the premium segment, AGS will spotlight Moo Cluck Oink®, now available in Class III and coming soon to Class II. This character-packed farm frenzy brings together the fan-favorite stars of Cluck Cluck Cash® and Moo Moo Madness™, along with a few new barnyard personalities. The game’s playful crossover theming gives players a rare reunion of familiar favorites, wrapped in a brand-new experience.

Moo Cluck Oink is available on all AGS premium cabinets—Orion Curve™ Premium, Spectra UR43™ Premium, and Spectra SL49+™ Premiumand the large-format, specialty cabinet Spectra SL75+™. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.

AGS will also showcase its high-performing mechanical stepper lineup, led by the Revel® cabinet—the Company’s first entry into the mechanical stepper category—available in both Class II and Class III. At OIGA, attendees can experience Revel launch titles in Class II, including Liberty Diamond® and Triple Treasure®, along with Straight Cash™ Triple Double Spin, a new title set to release this quarter in both Class II and Class III. Returning to the lineup is the proven Gold Nudge®, delivering classic stepper appeal with a modern nudge feature.

On the table side, AGS continues to push boundaries with Bonus Spin Xtreme™ for Poker Rooms. Already a hit on main casino floors, Bonus Spin Xtreme now brings the same electrifying progressive action to poker rooms. It can be linked to a shared jackpot pool across multiple table types or configured as a standalone progressive. Live poker players who place the side bet have a chance to win the same life-changing prize as players on blackjack, craps, roulette, or pai gow. The result is one of the most dynamic and inclusive progressive systems in the industry.

With deep roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility remain, AGS is energized to return to OIGA with a growing portfolio of player-favorite products and a continued commitment to serving the needs of tribal operators.

See it all in action at AGS booth 732 at OIGA 2025.

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SkillOnNet Expands Nolimit City Partnership to Enter Brazil

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SkillOnNet Expands Nolimit City Partnership to Enter Brazil

 

Top-performing slots from Nolimit City now live on SkillOnNet brands in Brazil

Global entertainment brand SkillOnNet has expanded its partnership with trailblazing slot developer Nolimit City, launching the studio’s full catalogue of games in Brazil via its popular local brands PlayUZU.bet.br and BacanaPlay.bet.br.

Players across the country can now sink their teeth into some of Nolimit City’s most strikingly unconventional titles, including Duck Hunters, Fire in the Hole 3, and Tombstone Slaughter.

Nolimit City’s games pack a punch like nothing else on the market, blending powerful storytelling and stunning artwork with distinctive mechanics to deliver an exceptional gaming experience. It’s this kind of fresh, provocative content that SkillOnNet sees as a great fit for the fast-evolving Brazilian market.

Brazil launched its newly regulated online betting and gaming market on January 1 2025. SkillOnNet moved quickly to secure licensing and is in a strong position to lead in what’s now one of the hottest markets in global iGaming.

Jani Kontturi at SkillOnNet said: “Partnering with Nolimit City in Brazil feels like a no-brainer. They create the kind of content that cuts through the noise – bold, original, and different. That’s exactly what we’re seeing resonate in Brazil.”

Malcolm Mizzi, COO and Commercial Director at Nolimit City said: “From the very beginning, we’ve had our eyes on Brazil, being one of the first providers to certify our games in the region. We’re really excited to go live with SkillOnNet, and our roadmap doesn’t lie. We’ll be bringing even more bold and exciting content to the Brazilian audience. Stay tuned!”

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How Sports Micro-Influencers Are Building Active Communities and Driving Brand Engagement

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How Sports Micro-Influencers Are Building Active Communities and Driving Brand Engagement

 

When you think of micro-influencers and communities, there’s a good chance you think of social media. Influencers are a product of the online world, and until now, this is where they have always existed. There is, however, a change beginning to happen, especially in the world of sports influencers.

Content creators, while still conducting the bulk of their business online, are now beginning to create active communities in the real world through organised events. This provides businesses with the opportunity to collaborate with them and shine a spotlight on their products, giving potential customers the chance to experience them firsthand.

An Influencer Revolution

This influencer revolution, if you will, is happening in streets and parks all around the world. Currently, there is a trend, particularly in the fitness and sports influencer space, for active involvement and building real-world communities. This trend presents some incredible opportunities both for micro-influencers and the brands they represent.

Trends are, by their very nature, cyclical, and we are starting to see a major shift in the way people want to engage with one another. We have spent the last decade or more glued to our screens, building communities, swiping right, and creating digital relationships. There is a growing revolt against this type of interaction.

Head down to your local park a few evenings a week, and there is a good chance you will see a stampede of active young people come flying past you, chatting with one another and very often wearing the same sports gear.

The running club boom is just one example of how online communities are now beginning to engage in the real world. Micro-influencers are starting to organize meet-ups and host events, all of which are encouraged to drive engagement and foster real-world connections.

Gen Z audiences, in particular, have shown a strong craving for authenticity, and this shift into the real world highlights that. Social media allows people to build carefully curated profiles, but this is stripped back when you attend one of these events and get a chance to really engage with communities.

A Unique Opportunity

This genuine engagement presents a powerful opportunity for sports brands and marketers, and we are seeing it unfold in real-time. A quick Google search of run clubs or meet-ups taking place in New York in June 2025 shows sponsored events from Lululemon, Gym Shark, and several other major brands.

There are also several coffee shops within the city hosting running clubs, and some holding hiking events and a monthly cycle.

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These are moving endorsements from online to the real world. Let’s say, for example, you are a small sports shop in Austin and you want to target customers in the city. Teaming up with a local micro-influencer and hosting a running event or hike with them will not only get you exposure, but it will also allow you to let attendees try your products.

This has been extremely effective for many sports brands in the last few years, and given the current appetite for these kinds of events and clubs, you can rest assured that if they like your product, attendees will do the heavy lifting for you on social media.

Brand Benefits

What’s more, these kinds of events are extremely cost-effective. You don’t need to spend any money setting up the event; all you need to do is create a partnership with a micro-influencer, provide them with some free samples, and you’re good to go. Of course, the more involved you are with the event, the better.

Unlike many social media opportunities, these in-person events can be an excellent way for micro-influencers and brands to interact in real-time. This presents a unique opportunity to showcase shared values, demonstrate products, and genuinely engage with potential customers.

Of course, this also helps the online influence of micro-influencers grow stronger. Once people have had a chance to engage with online communities in real life, they are more likely to keep that engagement going online. This, in turn, empowers the endorsements of micro-influencers, which is hugely beneficial for businesses.

This change also marks a new era in the world of digital and social media marketing. Businesses now have the chance to collaborate in the real world, and we at SGG Media have a network of micro-influencers who have the power to make these kinds of events and interactions happen. Marketing evolves, and this is an exciting new era that businesses should look to throw their arms around and embrace.

Author: Troy Paul, CEO of SGG Media

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