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FanDuel Appoints Caralyn Cooley as Chief People Officer

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FanDuel, North America’s premier online gaming company, announced it has appointed Caralyn Cooley as the company’s new Chief People Officer (CPO). Cooley will join FanDuel’s Executive Leadership Team (ELT) reporting to CEO Amy Howe. In her role as CPO, Cooley will be responsible for the continued acceleration of FanDuel’s people strategy reflecting the company’s extraordinary growth trajectory. Cooley joins FanDuel as a seasoned multi-time CPO, with deep experience scaling global operations, shaping unique cultures and guiding teams through periods of intense growth. She will assume leadership of FanDuel’s people organization inclusive of human resources, talent acquisition, diversity, equity and inclusion (DE&I), organizational effectiveness, employee branding, training, learning and development, compensation and employee benefits in service to the company’s Casino, Sports, and Operations business units.

“I am very excited to welcome Caralyn to FanDuel. Throughout her distinguished career Caralyn has held global roles building highly effective people teams that drive performance and reflect the needs of today’s diverse corporate culture. Her energy and passion for sports and the gaming sector made her an ideal fit, and her arrival strengthens our executive leadership team,” said Amy Howe, Chief Executive Officer for FanDuel.

Cooley most recently served as Executive Vice President, Chief People Officer for Bowery Farming, a U.S. vertical farming company that designs and builds smart indoor environments to reimagine the future of food. Bowery’s pesticide-free produce has been in the market since 2016 and is sold in thousands of retail locations and via e-commerce platforms including Amazon. During her tenure, Bowery grew from a proof-of-concept farm with one location to the largest vertical farming company in the US. Under her leadership, she built a talent model to scale globally, designed a total compensation strategy for all levels of the company, created a holistic diversity, equity and inclusion program and led Bowery’s business continuity response during the COVID-19 pandemic.

Prior to Bowery, Cooley held the role of Chief People Officer for Nordeus from 2017 to 2019. Nordeus is the gaming studio behind Top Eleven, the world’s most successful mobile sports game. As CPO, she partnered with the company’s founders to architect Nordeus’ organizational structure, culture and talent acquisition strategy to fuel its rapid growth. In 2021, less than five years after her arrival, Nordeus was acquired by Take Two Interactive for a reported $378 million.

Cooley earned her Master’s in Industrial & Labor Relations from Cornell University. She also holds a Bachelor’s of Science in Human Resource Management from State University of New York-Oswego.

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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

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Aviatrix launches with Rei do Pitaco in Brazil

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Aviatrix, the award-winning crash game, has gone live with leading brand Rei do Pitaco in Brazil.

The partnership significantly expands Aviatrix’s reach in one of the world’s most exciting new regulated markets.

Rei do Pitaco is known for its loyal audiences and innovative approach, making it an ideal match for Aviatrix’s unique gameplay.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are absolutely delighted to see Rei do Pitaco players in Brazil enjoying Aviatrix. This is a world-class brand with a huge following. A special mention to our dedicated LatAm team, which is on-the-ground ensuring integrations with the best operators across the region.”

João Cordani, Head of Product at Rei do Pitaco, said: “Aviatrix is a game that has a unique style and energy that really stands out, and we’re confident it will quickly become a hit with our players. We’ll be working closely with their team going forward.”

In April, Aviatrix announced it had received full Federal Certification to offer its games to licensed operators in Brazil, as well as acquiring a dedicated certification for the state of Paraná.

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Compliance Updates

Representatives from AGRESE and LOTESE Visits Lottopar

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On July 3rd and 4th, the Paraná State Lottery (Lottopar) received at its headquarters representatives from the Sergipe State Public Services Regulatory Agency (AGRESE) and the Sergipe State Lottery (LOTESE), on an institutional visit aimed at exchanging experiences and technical in-depth study on the regulation, operation and control model of state lottery activity.

During the two-day event, visitors learned in detail about the regulatory framework built by Lottopar, the systems adopted to ensure the traceability and security of operations, the criteria for accrediting operators and laboratories, and the responsible gaming and anti-money laundering policies implemented since the organization’s founding.

“We are delighted to welcome AGRESE and LOTESE. We believe that the development of state lotteries necessarily involves this type of technical cooperation, where successful experiences can be shared and adapted to the needs of each federative entity. The Lottopar model is constantly evolving, and it is a pleasure to be able to contribute to other states that, like Sergipe, demonstrate a commitment to serious, safe, and responsible regulation,” Lottopar CEO Daniel Romanowski said.

The exchange of information between states is essential for consolidating a safer, more efficient national lottery environment aligned with international best practices. The visit also reinforces the importance of joint action between regulatory agencies and state lotteries in formulating effective public policies.

AGRESE CEO Mr. Luiz Hamilton Santana de Oliveira said: “The institution is very honored and pleased to have hosted this technical visit, as it was a very productive two days, where we were able to further enhance our knowledge. We will implement what we learned and saw here into our regulations back in Sergipe.”

Adriana França Coserva Hide, CEO of LOTESE, said: “On behalf of Loterias de Sergipe, I would like to express our deep gratitude to the Lottopar team for the warm welcome and, most importantly, congratulate them on the exemplary work they have been doing. We were impressed by the level of excellence, professionalism, and commitment to social well-being that permeates Lottopar’s entire structure and operations. This exchange of experiences was extremely enriching and reinforces our conviction that cooperation between state public lotteries is a fundamental path to strengthening the sector in Brazil. We leave here inspired and even more committed to the mission that unites us.”

The agenda concluded with technical visits to Lottopar’s strategic departments and the headquarters of accredited partners, focusing on practical observation of operations. New joint initiatives are expected to be established soon, solidifying a virtuous cycle of cooperation between Brazilian public lotteries.

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