Scientific Games to Develop New Jurassic World-Themed Lottery Games
Scientific Games lottery customers in the US and Canada may soon be on the run to introduce the terror-ific adventures of the iconic JURASSIC WORLD franchise to their players. The company announced an exclusive new, multi-year collaboration with Universal Products & Experiences to create and produce JURASSIC PARK and JURASSIC WORLD-themed digital and retail lottery games for the first time. JURASSIC WORLD franchise products from Scientific Games will bring the brand roaring to life in instant scratch, pull tab, draw-based, Fast Play, Keno, eInstant/iLottery and second-chance games.
From Universal Pictures and Amblin Entertainment, JURASSIC WORLD immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist. An all-new JURASSIC WORLD event film is coming summer 2025.
Kyle Rogers, Senior VP, Instant Game Strategy & Licensing for Scientific Games, said: “Our creative teams have been working with Universal on a powerful portfolio of new Jurassic World-themed lottery products that are truly going to capture players’ attention and have them on the hunt to experience the brand in multiple channels of play. This is a cross-generational brand that has the potential to bring its massive 30+-year fanbase to lottery.”
The JURASSIC WORLD franchise will be introduced at the North American Association of State and Provincial Lotteries conference held September 9 to 12. As part of this announcement, the company is also planning to feature JURASSIC WORLD as the company’s next blockbuster lottery Linked Game, which will bring trip winners from across the US. together for a brand-immersive, white glove event in Hawaii where the original JURASSIC PARK was filmed, with opportunities to win additional cash prizes.
Scientific Games pioneered Linked Games winners’ events in 2007. Since then, the company has produced more than 981 million Linked Game instant tickets for U.S. lotteries with a retail value topping $6 billion.
