PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.

Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.

Pollard Banknote Limited announced that it has signed a definitive agreement to purchase 100% of the business of Pacific Gaming LLC and LIF Capital Group LLC (collectively “Pacific”), a recognized leader in bingo electronics, handhelds, blowers, point-of-sale systems, and bingo management systems.

Pacific will become part of the Pollard Charitable Games Group, joining other industry leaders such as American Games, International Gamco, Diamond Game, and CJ Venne. This acquisition strengthens Pollard’s existing product portfolio, which already includes paper pull-tabs, electronic pull-tabs, bingo paper, pull-tab vending machines, video verifiers, and bingo daubers. Pacific’s bingo equipment provides an even more comprehensive and integrated range of products to meet the needs of charitable gaming operators.

“We are thrilled about adding the Pacific electronic bingo offerings into our charitable gaming portfolio. As one of the leading providers to the charitable bingo market, the addition of electronic solutions is an important element of providing a comprehensive product offering to existing and new customers. Pacific will be a key addition in helping us remain a leader in this space,” said John Pollard, Co‐Chief Executive Officer of Pollard Banknote.

Steven Fingold, Executive Vice President for Charitable Gaming at Pollard Banknote, said: “Pacific has long been a leader in electronic bingo solutions and we’re excited to have them join our charitable games group. This acquisition further highlight’s Pollard Banknote’s ongoing commitment to the charitable gaming market and our focus on expanding our leadership role through both organic growth and key acquisitions.”

The total Acquisition purchase price is $10.0 million U.S. dollars (approximately $14.4 million CDN dollars using an exchange rate of $1.44 CDN dollar per U.S. dollar) prior to standard working capital adjustments. The purchase price will be funded from existing Pollard Banknote cash resources and availability under the existing senior credit facilities. The Acquisition is expected to be accretive to Pollard Banknote’s net income. The Acquisition agreement of Pacific has been signed and expected to close on April 1, 2025 on receipt of standard approvals. The Acquisition is not contingent on any financing.

“This acquisition continues Pollard Banknote’s commitment to growing our presence in the important charitable gaming market and strengthening our leadership role as the partner of choice for charities throughout the U.S. and around the world. We are extremely pleased to have the Pacific team join us, and we look forward to continued success in expanding our reach within the bingo market,” John Pollard added.

The online gaming industry has experienced exponential growth, especially in Latin America, fueled by increased internet access, progressive regulatory frameworks, and the widespread adoption of mobile gaming. At the helm of this surge is Nexus International, guided by Gurhan Kiziloz, which manages Megaposta, an online gaming platform seeing remarkable revenue growth.

In 2024, Megaposta celebrated $400 million in revenue, with forecasts predicting a rise to $1.45 billion by 2025. This substantial increase prompts a closer examination of the strategic, regulatory, and market dynamics propelling this growth, alongside a comparison with industry-wide trends.

Megaposta’s Strategic Market Positioning

Megaposta is making significant strides in the highly competitive iGaming sector, which encompasses online casinos, sports betting, and digital gaming platforms. It has primarily focused on Brazil, a market currently undergoing significant regulatory transformations, thus attracting a mix of domestic and international gaming enterprises. With the Brazilian gaming market projected to hit $2.6 billion by 2026, it remains a focal point for Megaposta’s expansion efforts.

Under the stewardship of Nexus International, Megaposta has notably amplified its marketing initiatives, enhanced its offline media footprint, and refined its strategies for acquiring users, which have all contributed to its growing market share. Though the revenue forecasts are promising, maintaining this growth trajectory will necessitate ongoing adjustments to both local regulations and evolving market competitions.

Crucial Drivers of Megaposta’s Revenue Growth

Several key factors underpin the anticipated revenue boom for Megaposta in 2025:

• Exploiting Regional Market Opportunities 

Megaposta’s dedication to Latin America, particularly Brazil, mirrors larger industry trends. The country’s burgeoning mobile gaming scene and forthcoming regulatory approvals suggest a welcoming climate for more licensed gaming operations. Nexus International’s strategic focus in this region is a deliberate effort to leverage these regulatory developments.

• Enhancing Marketing & Brand Visibility 

Kiziloz has prioritized marketing and brand visibility as central to Megaposta’s growth strategy. The company has invested heavily in offline media and sponsorships, employing a strategy akin to that of leading betting firms aiming to dominate in burgeoning markets. This focused approach is instrumental in expanding its user base and bolstering revenue forecasts.

• Strategic Leadership from Gurhan Kiziloz 

Kiziloz, with his entrepreneurial prowess in fintech and gaming, has adopted a bold approach to business, characterized by high risks and potentially high rewards. After navigating financial downturns, including a 2022 bankruptcy, he strategically shifted towards online gaming—a sector with swift monetization opportunities in regions with dynamic regulatory environments. His leadership at Nexus International is centered on aggressive scaling, market expansion, and tapping into emerging trends.

Concluding Thoughts

Megaposta’s projected revenue of $1.45 billion by 2025 is in line with the ascending trends of the gaming industry in Latin America, especially Brazil. Under the aegis of Nexus International and Gurhan Kiziloz’s leadership, the company is sharply focused on expanding its market reach, intensifying marketing efforts, and strategically positioning itself within the industry. However, as the sector continues to evolve, adapting to regulatory shifts, intensifying competition, and changing consumer preferences will be essential.

Advertisement

While Megaposta’s current trajectory indicates significant growth potential, the upcoming years will be critical to determine if its aggressive expansion strategy can sustain success in an increasingly dynamic market landscape.