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FaZe Media & G FUEL Revive Partnership, Announce Multi-year Sponsorship, Licensing Deal and Equity Stake for FaZe

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FaZe Clan, one of the most prominent and influential gaming organizations in the world, and G FUEL, the leading energy drink formula for gamers and creators, announced the revival of a new multi-year, multi-million-dollar sponsorship and licensing deal.

This partnership is one of the largest transactions in GameSquare’s history, where FaZe Media will receive an equity component in G FUEL as part of the contract, further aligning the two companies’ core community-focused values and fostering deeper collaboration to drive growth and engagement within the gaming ecosystem. This marks FaZe Media’s first long-term sponsorship deal, highlighting the brand’s commitment to building sustainable and impactful relationships within the industry.

“Reuniting with G FUEL is a full circle moment for us. As we focus on reconnecting with our roots, this partnership represents more than just a business deal—it’s a revival of the legendary history from the OG FaZe days. We’re excited to kick off this new chapter with G FUEL and look forward to creating content and new products together,” said FaZe Banks, CEO of FaZe Media and founder of FaZe Clan.

To kick off the partnership, G FUEL will be the presenting sponsor for the FaZe Clan Subathon, a month-long streaming marathon running in September. During the Subathon, the FaZe House will be renamed the “FaZe G FUEL House” as an homage to FaZe Clan’s original NYC house that G FUEL sponsored back in 2014. The Subathon event will set the tone for the renewed partnership, showcasing the power of UGC and the influence of FaZe’s creators. FaZe Media and G FUEL will also launch in-person collaborations and co-branded products throughout the partnership to further solidify the synergy between energy drinks and gaming culture.

“I’ve always felt that the original G FUEL and FaZe partnership was best-in-class, so working with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners is exciting. This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we’re excited to drive engagement across the global gaming and creator communities,” said G FUEL CEO Bryan Crowley.

The partnership emphasizes a strategic focus on content from FaZe’s renewed talent roster, which has been attracting rapidly growing audiences with live streaming viewership tripling in July 2024 (Stream Hatchet). The formation of FaZe Media put control back in the hands of creators and after a historic relaunch in April of this year, the brand’s content and community has been reignited. By partnering with G FUEL, FaZe aims to further this reinvigoration, avoiding corporate branded content and prioritizing authentic, organic creativity from the talent.

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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

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Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

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Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030

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The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research.

Sports Betting Market Report Highlights:

• The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.

• Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.

• Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.

• Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.

The growth of the global sports betting market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.

Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the UK Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.

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CANJ Launches “Casinos United Against Hunger” Campaign

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In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.

“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.

The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.

“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.

In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.

The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.

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