Leading sports gaming research platform Props.Cash is expanding its responsible gaming efforts by partnering with Birches Health, a national provider of gaming education resources and support services. As Responsible Gaming Education Month continues, Props.Cash and Birches Health have announced plans for a dedicated integration of custom educational content and resources for responsible play on Props.Cash platforms. In line with the company ethos of helping educate and inform bettors, the partnership aims to instill and encourage sustainable, healthy behaviors.

“This partnership aligns with our unwavering commitment to our community by offering another ‘tool in the belt’ to ensure sports betting remains fun and safe. At the core, all of us at Props.Cash are sports enthusiasts, and it is imperative to have partners like Birches Health in order to make sure the joy of being a sports fan is always at the forefront, and there is a resource at anyone’s disposal to tap into should that enjoyment or relationship with sports betting ever come into question. Companies like Birches Health are creating accessibility and support for those in our industry who may need it, and we are proud to call them a partner,” said Michael Sansom, Vice President of Marketing at Props.Cash.

“We are excited to partner with a company like Props.Cash that over the years has developed a reputation for putting its customers first. Their research tools are impressive, and we’re looking forward to supplementing the offering with new elements that promote Responsible Gaming best practices,” Birches Health founder Elliott Rapaport said.

PURE KICK, the number one powdered hydration and energy drink mix in the Value Channel, announced its first co-branded promotional partnership with Blizzard Entertainment’s popular mobile game Warcraft Rumble. The collaboration offers players a new way to power up their gameplay with PURE KICK’s zero-sugar, energy-boosting drink mixes, all while unlocking exclusive in-game bonuses and rewards.

Starting September 1, gamers who purchase PURE KICK products—including Strawberry Watermelon Hydrate, Concord Grape Hydrate, Citrus Hydrate, and the Energy and Hydrate 30ct Variety Pack—can redeem their receipts to access up to four in-game content bundles. Each bundle offers $5 worth of special in-game rewards, adding value to their purchase and enhancing their Warcraft Rumble experience.

“We are thrilled to collaborate with Blizzard Entertainment for this exciting promotion. The synergy between Warcraft Rumble and PURE KICK is undeniable—both cater to the needs of gamers who are always on the move, offering the perfect blend of energy and excitement anytime, anywhere. This partnership marks our first venture into gaming and launches our broader strategy focused on creating innovative licensing and promotional programs that resonate with the gaming community,” said Amy Pagels, VP of Licensing and Partnerships at The Jel Sert Company.

Warcraft Rumble, available on iOS and Android, is an action-packed mobile strategy game that invites players to collect and assemble armies of iconic characters from the Warcraft universe and battle it out in unique missions designed to test their tactical wits. Players can experience multiple game modes, including the single player campaign, co-op challenges, epic PvP battles, and more.

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Players can purchase PURE KICK’s 6-count Hydrate line at retail stores such as Dollar General, Dollar Tree, Walgreens, HEB, and more. The PURE KICK Energy and Hydrate variety pack will be available on Amazon. Gamers can redeem up to four in-game content bundles by purchasing PURE KICK products and uploading their receipts to www.purekick.com/rumble.

SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.

Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.

“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”

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