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SALSA TECHNOLOGY strengthens FIRST – BEST IN SPORTS partnership in Brazil to support client growth

SALSA TECHNOLOGY and FIRST – BEST IN SPORTS have enhanced their strategic partnership to deliver unparalleled sports betting solutions in the regulated Brazilian market. This collaboration combines Salsa’s extensive localised experience and First’s cutting-edge technology to support operators entering the Brazilian market.
FIRST – BEST IN SPORTS, a leader in the sports betting industry, offers a robust and consolidated platform renowned for its market-leading technology. The platform is fully integrated into the Salsa Omni PAM, allowing operators using FIRST – BEST IN SPORTS to leverage the combined capabilities of these industry giants.
SALSA TECHNOLOGY’s Founder, Peter Nolte, said: “The regulated Brazilian market represents a massive opportunity for operators as long as they have the right local know-how and technology. Thanks to our partnership with First, operators who use Salsa Omni PAM will now have an integrated Sportsbook solution that will truly allow them to experience horizontal scalability and high availability – crucial elements for business growth and customer satisfaction. The platform offers a wide range of features designed to enhance UX and operational efficiency, making it a formidable tool for operators aiming to excel in the competitive sports betting landscape.”
SALSA TECHNOLOGY and FIRST – BEST IN SPORTS will both be in attendance at the upcoming CGS Recife as ELITE sponsors and will be available to talk about migrations to the Salsa Omni & First Sportsbook package or moving from an existing sportsbook solution to FIRST – BEST IN SPORTS. The influential event is being hosted at the Recife Expo Center on August 29-30, 2024.
Tom Light, CEO at FIRST – BEST IN SPORTS, added: “Our technology combined with Salsa’s second-to-none local insights makes a powerful force. This collaboration means operators expanding into the region benefit from a secure and performance-focused solution that is unmatched in the industry.”
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Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
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Scientific Games Launches SG Content Hub in Columbia

Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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