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Sports-Betting Boost Expected With Texas, Oklahoma In SEC

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Sports-Betting Boost Expected With Texas, Oklahoma In SEC

 

With the Texas Longhorns and Oklahoma Sooners now in the Southeastern Conference, legal sports betting soon could jump by double digits in the region, says one bookmaker.
Starting this season, Texas and Oklahoma are in position to challenge for the SEC football championship — and championships across all SEC sports — in a collegiate conference loaded with rich traditions and annual national title contenders.
The Longhorns and Sooners joined the SEC in July. Both moved over from the Big 12.
This new conference (alignment) leads to better games for the book and better opportunities for the player,” Casey Lewless, manager of two Louisiana sportsbooks, told Gambling.com.
Legal sportsbooks in Louisiana are popular with bettors from neighboring Texas and nearby Oklahoma. Sports wagering is illegal in Texas and Oklahoma.
Because of this, the Margaritaville Resort Casino in Bossier City, Louisiana, expects to see a bump of about 30% in college wagering, Lewless said. That sportsbook already was anticipating more action because of its recent expansion.
The Margaritaville sportsbook is one of two in Northwest Louisiana that Lewless manages for Penn Entertainment. The other is at the nearby Boomtown Casino Hotel.
Lewless pointed to Texas’ rivalry years ago with the Arkansas Razorbacks in the former Southwest Conference as a matchup that will stir interest now that both are in the SEC. Sports betting is legal in Arkansas.
Also, every clash between the two Texas SEC schools — the Longhorns and Texas A&M Aggies — will stir emotions and boost sports betting in close-by states like Louisiana where wagering is legal, Lewless said.
Sports Betting Illegal In Half Of SEC States
The addition of Oklahoma into the SEC means six of the 12 states with schools in the conference do not have legal sports betting. Texas already had a school in the SEC — Texas A&M.
Those six SEC states make up the largest geographic region in the U.S. without legal sports betting. Combined, the six states have a population of more than 62 million, representing about 19% of the U.S. population.
Nationwide, sports betting is legal in 38 states and Washington, D.C.
The SEC states without legal sports betting are:
  • Texas (Texas Longhorns, Texas A&M Aggies)
  • Oklahoma (Oklahoma Sooners)
  • Missouri (Missouri Tigers)
  • Alabama (Alabama Crimson Tide, Auburn Tigers)
  • Georgia (Georgia Bulldogs)
  • South Carolina (South Carolina Gamecocks)
  • The other six SEC states have either in-person or mobile sports betting — or both. Tennessee is a mobile-only state, while Mississippi has in-person sports betting at casinos but not off-site mobile wagering.
The SEC states with legal sports betting are:
  • Arkansas (Arkansas Razorbacks)
  • Louisiana (LSU Tigers)
  • Kentucky (Kentucky Wildcats)
  • Tennessee (Tennessee Volunteers, Vanderbilt Commodores)
  • Mississippi (Ole Miss Rebels, Mississippi State Bulldogs)
  • Florida (Florida Gators)
College Football Kicks Off In August
The overall college football schedule kicks off Aug. 24, including a matchup overseas between Florida State and Georgia Tech in the Aer Lingus College Football Classic in Dublin, Ireland.
In the SEC, the Oklahoma Sooners, led by head coach Brent Venables, begin their season on Aug. 30 against Temple at OU’s Gaylord Family Memorial Stadium.
The SEC schedule gets fully underway over the Labor Day weekend, highlighted by an Aug. 31 contest between Clemson and Georgia in the Chick-fil-A Kickoff Game at the Mercedes-Benz Stadium in Atlanta.
On that same day, the Steve Sarkisian-coached Texas Longhorns host Colorado State in Darrell K. Royal-Texas Memorial Stadium in Austin.
The next day’s schedule, on Sept. 1, features another SEC school, LSU, in a matchup against Southern California in the Vegas Kickoff Classic at Allegiant Stadium in Las Vegas.
SEC Divisions Abandoned
The addition of Texas and Oklahoma brings the number of teams in the SEC to 16. This season, the conference football championship will be decided between the top two teams. The 2024 SEC title game is set for Dec. 7 at Mercedes-Benz Stadium in Atlanta.
In previous years, the conference was split into two divisions, with the East and West winners battling it out for for the SEC title.
The 2024 arrangement with no divisions is a departure in the conference structure dating back more than three decades.

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BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing

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Cryptocurrency casino and sportsbook startup harnesses Optimove’s Ignite+ Program to scale campaigns, gain predictive insights, and deliver personalized player journeys at scale

BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, has chosen Optimove as its marketing solution through its Ignite+ program. Ignite+ gives BetHog access to enterprise-grade CRM and AI-driven marketing capabilities, enabling the company to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale. Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.

“Optimove has been an incredible platform and partner in speed-to-market from day one,” said Kyle Wachtel, Chief Marketing Officer at BetHog. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”

Tomer Imber, Senior Director of Sales, US Gaming at Optimove, commented: “From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey. BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”

The partnership highlights BetHog’s rapid path from integration to execution. Within weeks, the company completed its IP warmup, validated data quality, and began sending campaigns. Optimove’s out-of-the-box predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.

“The Ignite+ Program was the perfect fit for us as a fast-growing startup,” Wachtel added. “It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function. From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
With Optimove in place, BetHog is now poised to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional role constraints and gives them the ability to independently harness Data Power, Creative Power, and Optimization Power.

“We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction,” Wachtel said.

The Ignite+ Program has already supported the growth of dozens of iGaming and sportsbook operators. For BetHog, leveraging Ignite+ represents a key milestone in its journey to scale rapidly while building a foundation for personalized, AI-powered marketing.

 

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VSiN Launches Fall Programming Lineup, Giving Fans More of Their Favorite Sports Betting Shows and Hosts

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Sports Betting Network Adds Hour of Sharp Bettor Favorite “A Numbers Game,” Announces Hosts Mitch Moss & Pauly Howard Join Sunday Programming, Sees Return of Fantasy Sports “Guru” John Hansen

VSiN, The Sports Betting Network, announces its new programming lineup, delivering more of the network’s most popular sports betting shows and hosts. As the 2025 NFL season ramps up, VSiN’s new fall schedule launches to the largest audience in its history.

“With more viewers and listeners than we’ve ever had going into football season, we’re thrilled to launch VSiN’s new programming lineup as an answer to fans asking for more of the quality programming they want and need to inform their wagering and fantasy decisions,” said Steve Cohen, EVP of Talent and Programming at VSiN. “As our competitors across all media continue to pull back and even disappear, it’s that continued commitment to content that sets VSiN apart and fuels our continued growth.”

VSiN’s full live programming lineup launches today and can be viewed at VSiN.com. Highlights include:

  • VSiN adds one additional hour to “A Numbers Game” with Gill Alexander and producer Kelley Bydlon. The longest running show on VSiN now airs weekdays from 10 a.m. – 1 p.m. ET. Each day, Alexander and his roster of expert guests take fans deep into the numbers of gambling, leveraging advanced metrics in his handicapping.
  • Hosts of VSiN’s popular weekday afternoon show “Follow the Money,” Mitch Moss and Pauly Howard, will add a sixth shift each week to anchor the live NFL pregame discussion on “VSiN’s Pro Football Tailgate Show” Sundays from 9 a.m. – noon ET. Analytics expert Warren Sharp and props analyst John Hansen will be among the regular guests. Having moved the show’s weekday timeslot from mornings to afternoons last fall, Moss and Howard return to mornings one day each week for the Sunday football action.
  • “The Guru” John Hansen returns as the host of “Prop Points,” bringing decades of fantasy expertise to weekdays from 1 p.m. to 2 p.m. ET. Hansen has been an industry leader since 1995. He was the first individual to contribute to ESPN’s coverage of fantasy football online and on ESPN Radio and TV in 1996, before roles at Yahoo! Sports, “NFL Fantasy Live” on NFL.com, and as chief fantasy analyst for a ground-breaking “Fantasy Zone” channel on DirectTV.
  • The popular Circa Friday Football Invitational show, hosted by Matt Youmans, returns for a third season. Twenty-five pro bettors and handicappers compete in a weekly pro and college football pick’em contest for $30,000 in prizes. The show will be expanded by an hour, from 7 p.m. – 10 p.m. ET.
  • VSiN’s own Dustin Swedelson takes the anchor desk permanently on “Cashing Out,” the network’s last live show and the final word on the day’s betting action. Each weeknight from 11 p.m. – 2 a.m. ET, Swedelson savors the wins, analyzes the losses and sets the board for tomorrow’s betting menu.
  • “VSiN by the Books” has moved its home base to VSiN’s new studio in Circa Sports sportsbook located at The Mint Gaming Hall Kentucky Downs in Franklin. The morning show and some Saturday programming will broadcast live from the recently launched retail sportsbook, which is the largest in the state of Kentucky.
  • Beginning on Saturday, Aug. 30, VSiN’s weekend programming will start an hour earlier at 9 a.m. ET to deliver all the news, analysis and insights sports fans and betting enthusiasts need on gameday.

Broadcasting 24/7 from the entertainment capital of the world in Las Vegas, VSiN empowers sports fans and bettors with the news, analysis, and insights they need to make informed wagering decisions, including 18+ hours of daily live linear sports content. Featuring some of the industry’s most knowledgeable sports betting and fantasy experts, as well as legendary book makers, VSiN’s goal is to inform and entertain the growing number of Americans betting on sports – whether they are sharp bettors or brand new to sports betting. VSiN’s exclusive content sets the stage for the day’s biggest sports betting events and includes expert tips and predictions on college and pro football, college and pro basketball, baseball, hockey, golf, tennis, NASCAR, and more.

Fans can access VSiN content on YouTube TV, SiriusXM (158), Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 350 terrestrial radio stations throughout the U.S., VSiN.com, and the VSiN Watch app.

VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.

 

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Fast Track AI to change the face of iGaming CRM

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Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.

For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.

Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.

The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September. 

Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action

 

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