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SmartSoft Creates Unforgettable Experiences for Partners at the Champions League Final
SmartSoft, once again showcased it’s commitment to excellence by being a part of the World Champions Family and celebrated for delivering unique experiences to it’s partners. As the digital sponsor of the Argentina National Team, SmartSoft was perfectly positioned to spread the spirit of football at the Champions League Final.
“As a proud digital sponsor of the Argentina National Team, SmartSoft stands at the forefront of football’s most prestigious events By having our partners joined SmartSoft on our Journey in the football world we not only celebrate our mutual achievements but also reinforce our partnerships but at the end of the day, it’s all about creating lasting memories with very good friends.” – Tells us Guga Gotsadze, CEO
The two-day event in London, held from 31 May to 2 June, was filled with unforgettable experiences. Highlights included attendance at the Champions League Final and an exclusive dinner with legendary football manager Jose Mourinho. These activities provided partners with unique opportunities to immerse themselves in the world of football, engage with iconic figures, and create cherished memories.
The Champions League Final transcends being just a football match; it is a global phenomenon that unites fans, players, and business leaders from all walks of life. This year’s final was no exception, creating a vibrant atmosphere filled with enthusiasm
Exclusive Dinner with Jose Mourinho
Adding to the uniqueness of the event, SmartSoft hosted an exclusive dinner with the legendary Portuguese football manager Jose Mourinho. This gathering provided to partners with a once-in-a-lifetime opportunity to engage with one of football’s most iconic figures, sharing insights and experiences in an unforgettable setting.
“We’re proud to bring industry leaders and football legends at this amazing setting. Hosting Mourinho is incredibly significant for us. He’s not only a football legend and one of the greatest coaches of all time, but he’s also a symbol of excellence and leadership. We’re super proud and happy that he is with us today sharing his experience and unique perspective” – shares his thoughts Guga Gotsadze, managing partner of SmartSoft.
Mourinho, known for his charismatic personality and unparalleled expertise in football management, engaged with attendees, offering insights from his storied career. He remarked, “It’s always a pleasure to meet individuals and organizations that share a passion for football. SmartSoft’s dedication to creating these unique experiences is truly commendable.”
The event was further enriched by the presence of Shota Arveladze, a valued partner and a football legend in his own right. Arveladze’s career, marked by his exceptional skills on the field and his contributions to football, made him a standout guest.
During the event, Arveladze shared his admiration for Mourinho, stating, “Jose Mourinho is a legend in the truest sense. His impact on football is immense, and having the chance to engage with him at this event was an incredible experience.”
The two-day event in London marked a significant milestone for SmartSoft. Unforgettable memories were made while strengthening bond with partners. As a member of the World Champion Family, SmartSoft continues to stay deeply engaged in the sport’s world and to fly even higher.
Latest News
Aviatrix celebrates São João festival in Brazil and beyond with new game splash
The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
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Bragg Gaming Expands in Pennsylvania with BetMGM
Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.
This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.
Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.
This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.
H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.
Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.
In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.
We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”
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Duetto and SHR Announces Strategic Partnership
Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, announced a strategic partnership designed to revolutionize the casino resort industry. Using Duetto’s Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
“Duetto’s dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often,” said John Lingos-Webb, Senior Director of Global Partnerships, Duetto.
“SHR’s award-winning booking engine now integrates real-time RMS lookups via Duetto’s Rate Engine API. This collaboration with Duetto expands SHR’s existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests,” said Dan Edmonds, VP Casino Strategy & Solutions, SHR Group.
With Duetto’s Open Pricing and dynamic discounting based on customers’ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
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